Gucheng Has Many Measures To Promote Fur Leather Industry Transformation And Upgrading

Since the beginning of this year, Gucheng county has been promoting the development of fur and leather enterprises. It has promoted the fur and fur industry to grow and develop by building platforms, strengthening the leading role and making brand names. At present, there are more than 600 fur enterprises in the county, and 150 million yuan in tax revenue in 2011, an increase of 200% over the same period last year. The industrial agglomeration area - Yingdong Industrial Park's influence and radiation power increased significantly, and was named the "China northern fur city", "China fur industry incubation base" and "China" in 2010. Fur After the brand cultivation base, in December 2011, it was confirmed by the people's daily network as the only "12th Five-Year China fur fur industry cluster demonstration base".

Build platform

Gucheng County Based on Yingdong Industrial Park as the platform, relying on industrial advantages, docking Haining, Suning and other places, with "10000 mu, pastoral ecology, billions of output value" as the goal, and strive to build "fur fur city in northern China". The core area of fur city in North China is located in the northwest part of Yingdong Industrial Park, with a total investment of 3 billion yuan and an area of 2000 mu. It is made up of three parts of Industrial Park, business district and public supporting service area. After the project is completed, it can produce 1 million pieces of middle and top grade fur clothing, 5 million pieces of fur clothing, and an annual sales income of 1 billion 58 million yuan, a profit of 894 million yuan, and 212 million yuan of taxes. At present, there are 406 enterprises in the park.

Strong leader

In order to improve the driving power of leading enterprises, Gucheng county has selected 100 key enterprises from more than 600 fur enterprises in the county, giving key support and key assistance, organizing key enterprises to participate in the Beijing international fur trade fair and Hongkong fur Expo in succession for several years, guiding enterprises to integrate with the international market; engaging in Beijing's fur industry experts, Hongkong International Leather Association and Finland fur auction house and other industry authorities and celebrities to hold professional technical lectures to understand the new style and new technology; regularly organize professional training in law, finance, foreign trade, new technology, new technology, etc., so that the vast number of households will thoroughly bid farewell to the traditional consciousness and backward technology of making small efforts and fighting dirt, and set up a new concept of development and market. Gucheng county has set up Fur Association to develop more than 100 members to promote orderly competition in the industry. At the same time, they led by creative, CO creative, Ruili clothing 100 large-scale enterprises, the absorption of more than 6000 processing households around the joint operation, employing nearly 60 thousand people.

Make bright brand

In order to improve the brand benefit of the products, Gucheng County fully publicizes the long history of fur and leather products, and promotes products in many central and provincial media such as CCTV, economic daily, Hebei economic daily and Hebei TV. Through carrying out the activities of "comparison, learning, catching up and exceeding", it organizes business owners to go to Suning and Haining, and focuses on learning the advanced experience of expanding the scale, creating brands and grades of fur industry, establishing a commodity inspection demonstration base in Yingdong, and effectively improving the market competitiveness of enterprises. At present, Gucheng county mainly exports "Meng Si" brand to Russia, Eastern Europe, South Korea and other countries and regions, and exports. Fur leather Products account for 85% of Russia's market. In 2011, the county's fur products exported to US $470 million, and became the key export counties of the whole city and even the whole province.