The Critical Period For China's Garment Industry To Go Out

The seventeenth China Fashion Forum was held in Beijing in from March 27th to 29th. The theme of this forum is "building a Chinese clothing brand under the world pattern". Mr. Du Yuzhou, honorary chairman of the China Fashion Forum, said at the forum that China's clothing industry entered a period of great potential for creating brands. Chinese clothing enterprises should strive to create new advantages to participate in international economic cooperation and competition, build China's value chain, gradually move towards the transnational value chain, and create their own market and brand.

　　 clothing After nearly 20 years of development, the ecosystem of clothing brands has been gradually established. But in the rapidly developing information age, in the face of brand-new competitive ways, how does clothing brand plan for further development and how to cope with global economic changes and challenges? Nearly 100 domestic and foreign experts and more than 500 garment enterprise leaders and designers share the essential thinking and value of fashion, brand and market in this forum, gather ideas and basic practice in different fields, look for the growth direction and world value of Chinese clothing, explore how to take advantage of the opportunity to rebuild the world economic order, present and convey brand value, and build Chinese clothing under the world pattern. brand 。

Speaking on the theme of "moving towards a new world order", Mr. Du Yuzhou said that China's clothing industry has entered a period of great potential to create brands. He stressed that Chinese clothing enterprises should adapt themselves to the new orientation of international division of labor and strive to create new advantages in international economic cooperation and competition.

He pointed out that China's advantage over the past 20 years is manufacturing and supplying at the low end of the international supply chain, which is the path of newly industrialized countries in developing countries. But in 2000, from the low end of the value chain to the high end of the value chain, we began to demand new advantages from the beginning of 12th Five-Year. The most important thing is to create China's brand advantage. China's value chain must be built up, and China's garment industry will be able to create its own value chain gradually from the Chinese value chain to the transnational value chain. market Create your own brand atmosphere.

He said that this process has begun, and many enterprises are already integrating international innovation resources, including design resources, technology resources and international marketing resources. In the United States, Europe and Japan, there are already Chinese brand enterprises. Chinese enterprises are going out to build their own development network. Although this is not so obvious, this change is very positive.

Du Yuzhou believes that this is a promising opportunity for Chinese garment enterprises. Although the financial crisis has not caused the global economic recession, the financial crisis has far-reaching effects and the global economic growth is slow. In the past, brand innovation and international marketing network were controlled by multinational corporations in developed countries. After the financial crisis, a group of brands with good market need to cooperate with Chinese enterprises and hope that enterprises will invest. Many large brands in China have also entered the international market.

He also believes that for foreign enterprises, China is not only the best, the most potential and the most realistic market, but also the best partner, so it attracts many foreign brands. They saw not only China's market demand, but also the vigorous development of China's industry.