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Part Of The European Fashion Brand "West Withdrawal"

2012/4/7 10:20:00 20

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Media reports, along with

China

As the garment industry continues to upgrade, some European fashion brands begin to "West withdraw" and find suitable manufacturers around their borders. Many countries and regions around them are becoming new fashion manufacturing centers.

Due to the main force

market

Still in Europe, some European fashion brands "West withdrawal" is mainly aimed at coping with changing consumer preferences in the local fashion industry.

Because the fashion trend is more and more changeable, if the origin is too far away, the trend may have changed after long distance pportation.

clothing

Before it could be unloaded, it had become a sunset. It could only be dealt with at a discount, which is the last thing a fashion company would like to see.

Moving the manufacturing base to some areas closer to the market can greatly shorten the supply chain and facilitate fashion companies to quickly grasp the new trend of the trend and respond in a timely manner.

In addition, the relocation of manufacturing base to the surrounding areas is also a matter of cultural proximity. The communication between production management and quality control will be more smooth.

However, the withdrawal of some manufacturing bases from China is only part of the action of European fashion brands.

In recent years, European fashion brands have been demonstrating the Chinese market by continuously accelerating the opening of physical stores and steadily expanding to the two or three tier cities.

It is particularly noteworthy that with the rapid development of the Internet market, the European fashion brands in China have begun to "touch the net" cautiously, and want to further expand the market share through the Dongfeng of online shopping.

For local fashion brands, the retreat of European fashion brands is a mixed blessing: after the end of manufacturing, some of the OEM products are withdrawn, the independent brands will get better development space, and facilitate the movement of domestic fashion brands to the upstream industry chain; and at the end of the market, as European fashion brands accelerate the layout of the Chinese market, competition will become more intense, and the survival pressure of local enterprises will also increase.

In this context, local fashion brands should not only grasp the new trend of consumption trend in time, but also grasp the new trend of the industry, study and deal with it as early as possible, and win the opportunity.