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    "Wedding Suit" Autumn Winter New Product Conference

    2012/4/9 14:33:00 23

    Wedding DressRiches And Birds BrandRiches And Birds Men'S Clothing

    From "county-level hegemony heroes" to "county-level supremacy is inevitable", the rich birds wear men's clothing to dominate the county-level market. In 2012, the lucky birds men's clothing returned to fame, and will open the new journey of "the first brand of Chinese wedding suits".


    In 2010, the fortune bird men's suit aimed at the large and potential consumption county market in China, and formulated the three year marketing strategy of "county level hegemony hundred regiment war".


    In three years, in order to gain supremacy in the county-level market,

    富貴鳥(niǎo)男裝以“縣級(jí)霸主”為目標(biāo),以“百團(tuán)大戰(zhàn)”為策略,加強(qiáng)了總公司、分公司建設(shè),也針對(duì)代理商、經(jīng)銷商推出了一系列支持輔導(dǎo)政策。通過(guò)三年的努力,富貴鳥(niǎo)男裝激流勇進(jìn),通過(guò)市場(chǎng)細(xì)分、渠道拓展,已經(jīng)在終端凝聚了優(yōu)勢(shì),并躍升為縣級(jí)市場(chǎng)一線男裝品牌。

    From the "county-level hegemony heroes" to "the county supremacy is at stake", 2012 will be the third year of the implementation of the strategy of "county supremacy and hundred regiments".

    "This year, we will sort out the internal management process, build a terminal oriented management mode, improve product research and development capabilities, improve product quality management and after-sales service system, and strengthen personnel training and delivery, especially to strengthen the terminal retail management team training and pmission."

    Wan Jinquan, vice president of rich bird clothing business department, said.


    In 2012, this will be the year when the rich men wear the men's clothing to dominate the county-level market. It will also be the year when the rich men wear up the county level market and move towards the central city.


    In three years,

    Bird of fortune

    Not only has it made great achievements in market development, but also its brand value has soared.

    In 2011, the world's brand laboratory released the "China's 500 most valuable brand list" textile and apparel industry.

    brand

    In the list, the rich bird group ranked fifth (the total 138), and its brand value reached 9 billion 82 million yuan. On the Fifth China brand Festival, the rich bird's men's clothing not only named the "2011 brand China (clothing and clothing) Summit Forum", but also included the "2011 brand China Gold spectrum Award" clothing industry ten strong "and" brand China's "best credit award".


    In 2012, after laying a solid foundation in the county-level market, the rich birds wore a new height of development.

    Cut into the market, create fist products, seize the minds of consumers, is the way of brand development.


    At this time, the bird of fortune looked at the wedding peak in the 1980s.

    As a huge social group, "80 generation" entered the age of marriage, which injected strong vitality into the industry.

    What's more, the rich man bird has rich experience in the product development and production technology of the wedding suit for many years, and has a very good supplier partner with many years.


    Anticipate the market and combine its advantages.

    Bird of fortune

    Defining future development goals as "China"

    Wedding Suit

    The first brand.

    In order to better promote the bird of fortune to "the first brand of Chinese Wedding Suit", Fu Fu bird men's clothing has invested heavily in Sina, a strong network media, and has conducted deep cooperation with its marriage channel.

    In addition, Fu Fu bird men's clothing is also promoted through the promotion of online community promotion, Taobao mall promotion, terminal promotion activities, media public relations and other new media.


    The upcoming 2012 autumn and winter new products, in the product mix, in order to better highlight the characteristics of rich birds wedding dress, rich birds men's clothing for their original product style four series of planning, combing as "business leisure", "fashion leisure", "life and leisure" three series.

    At the same time, the rich bird's men's clothing has also increased the research and development input to the wedding suits. The new wedding style suits have changed more, and pay more attention to the detail design of collar, cuffs, hem and door.

    "We apply the variety of process design techniques such as width and splicing of the collar, so as to create a distinctive wedding dress."

    Hong Huihuang, President of rich bird's men's clothing, said that the newly built rich bird wedding dress will surely "inherit wealth and honor and witness hundred years".


    In the spring of March in Xiamen, the creative venue, gorgeous stage and exquisite new clothes will be refreshing.

    Lu Yi, the spokesperson for the rich man's men's clothing, will be there to help with the launching of the first brand of Chinese wedding suits.

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