Electricity Providers Can Not Be Authorized To Distribute Luxury Goods Market

The aristocratic "big name" once again fired at civilian networks.

"In China, we did not authorize Jingdong mall or Amazon to sell SWAROVSKI products.

At the same time, so far, no website has been authorized to sell SWAROVSKI products in China.

In March 12th, a notice from Shanghai SWAROVSKI Trading Limited made the Jingdong mall unable to defend itself.

Then the world

Jingdong is not the first to be blamed.

In 2011, there was a dispute between the Tian shuttle and Dangdang network after after sale service. After that, OMEGA had a complaint to the Taobao net to court, before the eBay network and LV and Rolex had a serious legal dispute.

Do these big cheeses really don't move?

No profit can't rise early.

The electricity supplier wants to make money quickly.

"

Prior to that, she once worked in Hohhot net, which specializes in luxury shopping, and experienced the rise and collapse of the website.

Yu Phil told reporters that for the electricity supplier, obtaining a luxury brand authorization is very difficult. It requires not only abundant capital and strength, but also needs considerable connections and the trust of the other party because the luxury brand has a complex attitude towards e-commerce: on the one hand, in order to maintain the noble image, they do not want to wholesale their products to the electricity supplier enterprises; on the other hand, online shopping does bring them a lot of sales, and there is a great temptation.

"Overseas luxury websites have been established for quite a long time and are familiar with the brand.

Even so, it will take at least two or three years to spend a lot of money to get it.

Baidu's search for the word "luxury website" has got about 10 million results. Apart from the brand outlets run by the first-line brands, it can also see all kinds of professional and non professional luxury websites, such as Jingdong, Jiapin, Zunyu, Zunyu, Zunxiu, and so on.

On the show network, 2.5 of Coach's package is folded, and the BottegaVeneta's package is folded up by 4.4.

Some "limited time rush" and group buying products even fold to 0.3.

Insiders from a luxury website told the China Economic Weekly reporter that there are many channels for the purchase of electronic business, including "sunny road" and "gray quick access", and the third party strength of buying companies.

The so-called "sunny road" is not only the direct authorization of some products from the brand dealers, but also the signing of contracts with foreign luxury websites and legal wholesale.

"But take the brand authorization route.

The shortcut is to purchase goods directly from overseas or from distributors, foundries, Oteri J and other channels.

Rebecca, who specializes in purchasing overseas, told China Economic Weekly that the most profitable part of its business is to buy on the US. On the one hand, the number of brands in the United States is large and the styles of products are numerous. On the other hand, the price has a great advantage over Europe.

She used her relationship to establish relations with the American outlets, and bought products from American counters or American luxury online stores every month, and then sent them back to China.

"A lot of luxury goods have outlets stores, and the factory stores are in special production lines, which are generally cheaper than the stores. With the discount of the season, they can get a minimum of ninety percent off. The purchase is usually carried out according to the" commodity price of +8%~10% 50% yuan, the RMB exchange rate, the purchase price of goods and freight + +8%~10% ", and the average price is about forty percent off of the mainland's selling price. The profit is still great.

Buyers are emerging forces in the market in recent years, insiders told reporters. "Luxury goods sold by domestic electric business enterprises mostly come from buyers of luxury brands such as France and Italy."

The reporter contacted Mr. Lin, a full-time buyer in Guangdong. He revealed that the business scope of the buyer company includes express agents, shipping cabinets, luxury goods, red wine, milk powder and other agents.

They can get goods from manufacturers by virtue of their relationship with some brands.

"In fact, people say that the high imitation of goods, those big names are in several parts of the world in order to produce, as long as the order brand in China, the buyer company can get high imitation or super imitation goods, if the special counter.

It sells for 7000 yuan, and the original batch is 600 yuan. It also includes birth paper and dust-proof bag. The average person can't tell the difference from the genuine product. "

Beheading China Network

Big card more trusted international electricity supplier

"Experience in the United States tells us that online sales are increasing.

The development of e-commerce in China is faster than the development of exclusive stores. We have seen the future of luxury e-business.

In March 22nd, KarenKatz, President and chief executive officer of the US luxury goods retailer Niemann Margo group, announced its entry into China's luxury e-commerce retail market.

In addition, the UK luxury website Net-a-porter will visit China in the near future.

The website, which was founded in 2000, will enter the domestic market in the name of theoutnet.cn through the acquisition of domestic e-commerce website.

In addition, shopbop.com, an overseas luxury website, also tested water in the first place last year. It uses Chinese homepage to mark the price in Renminbi, and users can use Alipay to pay.

The world's largest Italy luxury electric business YOOX group also showed strong interest in the Chinese market.

At present, the group's official website in China has 5 websites, such as emporioarmani.cn and thecorner.com.

YOOX group CEOFedericoMarchetti said: "in the future, we will gradually launch more official network flagship stores in China."

The luxury electronics giant has once again demonstrated the potential of the Chinese market, but in fact, the international brand has long joined the battle of the Chinese online market.

In 2011, Neprio Armani (EmporioArmani) launched the e-commerce channel in China, and fired the first shot of luxury Internet beachhead warfare.

Subsequently, LV, Gucci and Cartire set up official websites in China.

According to Bain's previous report, the consumption of luxury goods in mainland China increased by 25%~30% in 2011, and the market scale exceeded 100 billion yuan for the first time.

The luxury brands can not ignore the attractive cake of the Chinese market.

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Chen Shousong, an e-commerce analyst at Analysys International, told reporters that luxury e-business can not be simply interpreted as "selling luxury goods online." the traditional B2C website's customary page design, content editing and way of attracting traffic are not feasible in the field of luxury goods.

"On the one hand, luxury brands are afraid that their brands will be smashed in the hands of Chinese electric providers. The reason why brands do not empower Chinese business providers or because of frequent counterfeit goods is a big worry for luxury brands who attach great importance to quality and customer experience.

On the other hand, all kinds of data show that the scale of China's luxury online shopping market will become the number one in the world.

"It seems that luxury brands take a palliative attitude towards B2C. Once a certain warning line is crossed, luxury goods manufacturers will take further actions."

Chen Shousong said.

Will the war continue? Let's wait and see.