The Spring Shoe Wants To Compare With The Winter Shoes.
Just after the Spring Festival, the winter sales and the spring clothes are not very fierce.
Although the market is a bit out of date, businesses still want to make a little hype through the Lantern Festival, digging a spoon in the tail of the Spring Festival, guessing lantern riddles, sending lanterns, and scraping cards with various denominations.
With all this thought, customers always have to buy it.
Scraping cards and coupons still flourishing. This year's Lantern Festival, two fashion department stores in Xinjiekou chose the shopping promotion scraping card promotion method. Golden Eagle Shopping bought 400 scraps of 58, 68 and 88 scraps. Shopping mall in the Orient mall bought 300 scraps of 60, 80 and 100. Although the face value was not high, a red envelope was always very happy for consumers, and it was also more enjoyable to spend.
In contrast, shopping promotion in Shanxi Road business district is very handy. The shopping in the Pacific Ocean is 300 to 300, and Suning globe is sending 400 to 400. Obviously, it is hoped that such a "heavy" activity will stimulate consumption and attract more passengers.
In addition, the Golden Eagle world of Zhujianglu Road is pleased with young customers by "5 times the total value". On February 22nd, -2, 24, every day, at the center of TeenieWeenie, clothing, love, Prich, only, VeroModa, Jackjones, Wacoal, Ttiumph, and love holding VIP card, the total consumption can be 5 times.
Cosmetics, which are popular with young women, are 300 to 60. On February 22nd, -2, 24, 24 yuan can be used on the same day. The total consumption of 1F cosmetics in the center is 300 yuan (the cash portion).
Guessing riddle activities attract consumers in addition to traditional buying gifts. This year, some businesses are ingenious, and more warm promotions are launched on the Lantern Festival. For example, Suning appliances do lantern riddles in the shop during the Lantern Festival. People guess guessing lanterns riddles can get 50-500 yuan discount in addition to receiving gifts from Suning. Some brands can also get a picture of the sunning spokesperson.
Shanxi road department store also used the Lantern Festival as the main event to highlight the atmosphere of reunion.
At the scene, Suning's guessing lantern riddle activities attracted many consumers. Some people believe that the traditional Lantern Festival is a precious historical heritage of Chinese culture. Suning launched such activities during the Lantern Festival is an inheritance of traditional culture, focusing on participation and adding some fun to shopping.
Of course, in addition to promotion, many shopping malls have also engaged in recreational activities, such as Suning galaxy, in addition to giving up the lowest profit to 80 percent off in winter, the shoppers on the Lantern Festival can also participate in the prize winning guessing game, guessing that they can be given lucky little mice or other exquisite gifts.
The spring shoe cabinet and spring dress competition is seen in Suning globe. This year's spring shoes have been listed all over the market, and the counters are full of beautiful shoes.
It has been found that lacquer is the main ingredient of many brands, especially metallic paint.
In terms of shoes, fish mouth shoes are coming back. Besides, the toe shape from the shape to the decoration is the highlight of self characteristics.
Young people's favorite street shoe shoes will print, patchwork, graffiti, relief and other means of full application.
As for the new spring dress, leather, cotton, knitted, chiffon, silk and satin are used separately, but this season more splicing and contrast are used.
Neon colors, candy colors and colors and flower patterns and geometric patterns are the best choice for the Spring Festival.
TEE, the beloved of young people, will choose the bright colors of the hat cap this spring. The pattern design will choose the metal hot stamping, cartoon, poker, skull and so on. In the early spring, these clothes can be thickened, and after a little warmer, cowboy and basketball shoes will be absolutely grabbed.
- Related reading
General Situation And Consumption Survey Of Shoe Market In Guangzhou Surrounding Urban Area
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