Taiwan Shoe Enterprises Do Not Have International Brands, And Admire The Dominance Of Jinjiang Footwear Industry.

Yang Guangli told reporters that the footwear industry is most likely to see the rise and fall of the footwear industry. The main producing areas for mainland sports shoes and casual shoes are Jinjiang The origin of women's shoes and men's shoes is in Wenzhou, Zhejiang. Over the past two years, Wenzhou's economy has encountered twists and turns, shoe machine purchases have declined, and Jinjiang's growth has slowed down.

According to Wang Xinghua, Jinjiang's sports shoes production capacity is the first in mainland China, with an estimated production volume of over 1000 lines. But in recent years, spanformation and upgrading have been developed from production to service, while sports goods and sportswear are also being considered to create an international professional market.

After the signing of ECFA between the two sides of the Taiwan Strait, the Taiwan machine tool entered the mainland with tax concessions, and the shoe making machinery industry only benefited from the needle machine platform. "But the Taiwan shoe making machinery industry has been developing to the mainland more than 20 years ago, and it has come early." Yang Guangli said that the shoemaking machinery industry is mainly concentrated in Guangdong area, so there is little benefit, but on the contrary, it may attract salmon to return home.

He said that these shoe machine enterprises in Taiwan have good supplier of spare parts, which can provide effective guarantee for the quality of shoemaking machines. At present, shoemaking machines are developing towards energy saving, carbon reduction and labor cost reduction. The trend of automation also makes the industry more eager to return to Taiwan, making use of advantages to design competitiveness to enhance competitiveness.

On the 19 day, the China Jinjiang international shoe spinning City project, which was invested by RMB 8 billion yuan, was built in the Chen Dai town. The total planning area of the project is more than 2500 mu, which integrates the functions of display and trading, information release, industry consultation, logistics distribution, exhibition and promotion, e-commerce and so on. After completion, the spanaction volume is expected to reach RMB 120 billion yuan, and 150 thousand of the employment population will be solved. It will become the largest, the most comprehensive and the newest product in China and even in the Asia Pacific region. Gym shoes It is also a trading center for footwear, raw materials, footwear machinery and footwear related industries. Wang Maoquan said that the project will help to consolidate the dominance of Jinjiang footwear industry.

According to him, Jinjiang Anta has successfully acquired the famous brand FILA in Italy last year, and the shoe industry in Jinjiang has shifted from labor-intensive industries to technology intensive and capital intensive spanformation. Wang Maoquan revealed that Jinjiang, in cooperation with the spanformation and upgrading of the footwear industry, is working with the Ministry of Commerce of the mainland and using the European debt crisis to acquire more famous brands in Europe and let Jinjiang shoe enterprises spanform their shell.

but Footwear industry in Taiwan There are few international brands, and now they serve mainland brands. In fact, Taiwanese shoe factories across the mainland helped Nike and Adidas foundry in the early years. Now they are helping Lining, Anta and other mainland shoe brands. In recent years, Jinjiang has gone out of its own brand road, the main reason is that the mainland market is huge. Even if many brands divide the market, the output value is still amazing. Now that Jinjiang's shoe brand is upgraded to sporting goods, combining with textile and sporting goods to internationalize, this is the envy of Taiwan businessmen.