Hangzhou Sijiqing Branding And Electricity Supplier Operation Into The Fast Lane

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"Brand center", "Hangzhou clothing e-commerce center" settled in Jiu Bao.

The big market means that the operation mode of the two pronged line in Sijiqing is going one step further. The "Sijiqing" that will never be closed is just around the corner.

Sijiqing, Hangzhou: brand electric business enters the fast lane

In April 14th, the spring breeze was warm, and the big market of Zhejiang Hangzhou Jiu Bao Sijiqing clothing was bustling.

"Hangzhou

"The center" and "Hangzhou clothing e-commerce center" are officially settled here. This indicates that Sijiqing clothing group's brand operation and e-commerce operation are beginning to enter the fast lane.

At the ceremony, Xia Lingmin, vice president of the China Federation of textile industry and chairman of the circulation branch, said that during the critical period of pformation and upgrading of the textile and garment industry, Sijiqing's clothing market has made a series of innovative work in the two major fields of e-commerce and brand building, and has become a prominent example of the pformation and upgrading of the professional market.

Relying on traditional mode

Building a new system

Zhu Huiliang, President of Sijiqing fashion group, told the reporter of world clothing shoes and hat net that since the establishment of the market in 1989, Hangzhou Sijiqing has been making unremitting efforts for the development and growth of the professional market.

As a major project after the Sijiqing clothing group, following the old market of Hang Hai Road, Sijiqing garment market is not only the needs of group strategic development, but also meets the needs of the development of Hangzhou garment industry. It carries the functions of trade and trade, logistics and distribution, product display, information release, e-commerce and so on. It has greatly improved both in spatial layout, hardware facilities and function matching, and the convenient traffic around it makes the market development potential unlimited.

Nowadays, the success of the "Hangzhou clothing brand center" and "Hangzhou clothing e-commerce center" in Sijiqing garment market will definitely greatly enhance the innovative ability and market reaction ability of Sijiqing Garment Group.

"Although the textile and garment industry is facing many unfavorable factors in recent years, it is still the main theme of the whole industry to unswervingly push forward the textile technology power, brand power, sustainable development power and talent power strategy."

As for the upgrading and pformation of Sijiqing's clothing market, Xia Ling min affirmed that the wide application of e-commerce promoted the circulation mode innovation and circulation efficiency improvement of textile and garment industry. In the future, the whole industry will also push forward the informatization construction with the support of all walks of life, strengthen the construction of the industry public service platform, better serve the development of small and medium micro enterprises, and enhance the competitiveness of the industry.

Sijiqing's clothing market has made a series of innovative work in the two fields of e-commerce and brand building. It has actively introduced and nurtured a number of brands with good reputation and growth, and actively promoted the construction of clothing e-commerce service system. It has become a model of professional market operation mode and service innovation.

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Technology to promote electricity providers

Electric business spawned brand

Purchasers rush into the wholesale market of clothing in the sea every morning. In a large number of merchants, a family chooses goods, and finally carries on the big bags of luggage, and goes back home in a weary way, which is familiar to many purchasers in Sijiqing's clothing market.

However, this scene is changing: staying indoors and home with a light mouse, the smart warehouse staff in the clothing market will quickly search the designated shelves in the vast shelves according to the most convenient route, take clothes off, deliver them to the packing points, pack them quickly, and send them to the special logistics vehicle.

One day or half a day, the goods can be delivered to the destination.

This is due to the upgrading of the "clothing network" in Sijiqing's clothing market. It provides O2O (OnlinetoOffline) system services jointly managed by entity shops and online stores, broadens the promotion and sales channels, and has also reached a strategic cooperation agreement with the major urban customers such as the urban complex and shopping mall in all parts of the country, and invites them to lead the group to choose brands and purchase commodities in the form of a "OnlinetoOffline" system.

In order to facilitate purchasers from all over the country to place orders and online pactions on the Internet, Sijiqing membership card and Yi Bao Bao platform are specially launched to fully realize the double functions of store credit card and online payment, and settle regularly with sellers, so as to solve the difficult problems of withdrawal and payment.

In the interview, the reporter saw that the rise of e-commerce is changing the sales mode of brand clothing.

In the office area of the women's clothing brand "thousand show show", several computers, some representative clothes, several staff who are always concerned about online order, the whole office is quiet and tranquil.

"All our products are sold online."

The person in charge told reporters that the company was mainly selling women's clothing and sold all over the Internet. Because of its strong price competitiveness in similar products, the sales of "thousand show show" has been good.

Like "thousand show show", "Xizi Pavilion" is also a network clothing brand. It also operates in the same mode, combining the brand with the electricity supplier perfectly, and has achieved good results.

Shortening supply chain

Focus on small and medium brands

Zhu Huiliang believes that Sijiqing has gone through a childish, growing period, and is now in a mature period, becoming a model of the clothing professional market.

However, if we do not change the traditional business models that resemble commercial real estate in the past, perhaps one day we will enter a recession.

From suppliers to manufacturers, then to first level distributors, two level distributors...

Then to retailers, and finally to consumers, this is the most normal supply chain of the domestic garment industry, the whole chain is very long, and efficiency is very low, which has become the pain of Chinese clothing small and medium enterprises.

Therefore, Sijiqing has raised doubts for itself: in the next 20 years or so, can the traditional mode of Sijiqing sustain itself? No definite answer can be given. Therefore, pformation and upgrading are imperative.

"Therefore, in the context of more and more developed logistics, more and more pparent information, and the pressure of distribution market to face extinction, we are committed to the most flattening of channels, establishing direct links between suppliers and terminal retailers, providing the most efficient and cost saving way for buyers and sellers."

Zhu Huiliang said that with the deepening of information technology and the popularity of the Internet, e-commerce has been developing rapidly.

E-commerce has the characteristics of massive information, fast service, personalized settings, low cost and other characteristics, breaking through the traditional professional market in time and space constraints, easing the pressure of traditional professional market, and greatly liberating the traditional professional market.

At the end of the interview, when it comes to the significance of the "two center" settlement, Zhu Huiliang believes that Sijiqing's clothing market in Hangzhou has made efforts to create "Hangzhou clothing brand center" and "Hangzhou clothing e-commerce center", so as to better integrate Hangzhou women's clothing brand resources, expand the brand development route, fully enjoy the advantages brought by e-commerce, and maximize the resource effect by relying on Sijiqing's brand influence and professional and modern operation philosophy, so as to achieve the perfect combination of Sijiqing's online and offline mode of operation, and present a "never ending" Sijiqing to the world.