Overseas Marketing Alleviating The Survival Crisis Of Foreign Shoe Enterprises

Status quo: trade mode is single, foreign trade enterprises fall into

Zhao Xiajuan, deputy chief executive of DPP Municipal Committee, said that in order to write this collective proposal, they investigated quite a lot.

It is found that foreign trade enterprises generally have problems of financing difficulty, single trade mode and low competitiveness of export products.

Mr. Wang

The main production of LCD TV stand, over the years rely on "side" with an American major customer.

However, by the end of last year, he had had a hard time.

"According to past years, the American customer will take about $5 million in orders, but by the end of last year, he suddenly said he would not cooperate.

I know from other channels that the American client went bankrupt.

Mr. Wang reluctantly said, "the loss of this large customer, even the normal operation of enterprises is difficult."

The slow down of foreign trade also makes some enterprises that are benefited from export market subsidies difficult.

Mr. Yang's company mainly produces solar panels, and its products are mainly exported to Europe.

Due to the impact of the European debt crisis, European governments' solar subsidies have shrunk sharply, resulting in a reduction in demand for solar energy in Europe.

"At present, the export of solar panels is decreasing and profits are falling. Whether enterprises can support workers is a problem."

Yang said anxiously.

Figures: European and American market downturn, foreign trade exports continue to decline

As a typical economic export-oriented city, the impact of the complicated European and American debt crisis on Ningbo's foreign trade economy can not be ignored. Profits from foreign trade production enterprises have shrunk sharply and the urgent need for pformation is an indisputable fact.

On the official website of Ningbo foreign trade and Economic Cooperation Bureau, "Statistics" column, reporters found that this year's exports continued to decline after the second half of last year.

In the 1-2 months of this year, the growth rate of Ningbo's foreign trade is still insufficient, and the growth rate has continued downward trend of last year.

Compared with the whole country and the whole province, the gap is gradually increasing.

Data show that in 1-2 months, imports and exports, exports and imports increased by 7.9, 5.7 and 11 percentage points respectively, which were lower than the 4, 1.3 and 8.6 percentage points of the whole province.

In February this year, exports of clothing, shoes and bags were all down by more than 30%, affecting 5.8 percentage points of export growth in February. Under the influence of the European debt crisis, exports dropped to the EU in 1-2 months, down 6.3% compared to the same period last year, and 23.3% in February.

Industry analysts pointed out that in the current situation, this year's foreign trade situation will be more difficult than last year.

Especially for enterprises in the European and American markets, the European debt crisis and the appreciation of the renminbi may lead to a reduction in orders from Europe and the United States.

In addition, the volatility of the RMB exchange rate expanded from 5 per thousand to 1%. This change will also affect the export trade of Ningbo's foreign trade enterprises to the European and American markets to a certain extent.

Countermeasures: the establishment of more overseas marketing agencies, the effect is good.

Under such external market demand, many foreign trade shoe and clothing enterprises are looking for countermeasures to reduce their losses.

According to Chen Zuoling, director of global resources sales, some foreign trade enterprises have turned to the domestic market under the demand of the international market, so as to offset the pressure of export shortage by expanding the share of domestic sales.

In addition, it is also an important measure for some enterprises to increase revenue and reduce expenditure and develop new markets such as South America and Africa.

In the proposal, the Democratic Progressive Party committee suggested: "under the background of the European debt crisis, foreign trade enterprises can seize the opportunity of some raw materials, lower the foreign market price than the domestic market, and make greater profits by using the difference price. At the same time, foreign trade enterprises should pay attention to industrial upgrading, improve the technological content of products and added value of products."

Zhao Xiajuan believes that in dealing with the European debt crisis, foreign trade enterprises to set up overseas marketing institutions overseas is also a feasible way to understand the market demand in foreign countries.

If the pfer of enterprises to the Midwest, Zhao Xiajuan suggested "shift to the group", so that the production environment of the enterprise will be optimized.

An official of the Ningbo Municipal Foreign Trade and Economic Cooperation Bureau said, "at present, Ningbo enterprises have set up more than 1000 marketing organizations overseas and have tasted" sweetness ".