Out Of The Traditional Mode, Even The Design Department Of Xiao Cong Open Shoe Clothing Industry.

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The design and development link maintains the core secrets of the enterprise, which usually stops the visitors.

But recently, chairman of Wenzhou source point Industrial Co., Ltd.

But he is happy to show visitors and introduce them without reservation.

The design department of the source point can be opened.

Dual identity, let the small and medium-sized enterprises out of the traditional shoes and clothing industry different "black fish double eat" development path: factory combines classroom, students as designers can create profits, and can bring extra tuition income; through professional skills training of talents can be retained for their own use, improve enterprise design level.

Even Xiao Cong explains that the enterprise embarked on this business mode because it was occupation when she entered the shoe and clothing industry.

Ben.

At the end of last century, she founded tailoring training center.

In order to enable trainees to be trained in practice, she also rented the shop's spring clothing processing points, specially selling the clothes designed by the students.

At the beginning of this century, after the school changed to the existing name, the mode of combining teaching practice continued to expand. The company set up the design and development department as the school practice base, using company designers as school teachers, and trainees as designers. The design works were modified by teachers, and selected excellent works as the products of the company to make quantitative production of garments.

Today, through the integration of its industrial resources, the newly established source point Industrial Co., Ltd., Heath and the school become the two core assets, production and teaching are more closely integrated: in addition to the design, the footwear and clothing industry another core link marketing is also included in the teaching, and also set up face selection, production, foreign trade, locomotive repair and so on from the industrial chain to junior high level courses.

These courses have counterpart positions at the source point for students to practice, and this mode of operation also saves the manpower cost of recruiting employees separately.

For trainees, the training process is the actual working experience, and the experience gained is more abundant than other similar training institutions.

The design works of most graduate students can be seen in the company's eyes.

"Some shoes and clothing enterprises do not go to the door to graduate students."

Even Xiao Cong said.

This kind of business mode of increasing revenue and cutting expenditure has increased the value of the source point last year by 100%, reaching 60 million yuan. According to the production area of 4000 square meters, the average output value of Mu is about ten million yuan, which is already excellent in the industry.

According to enterprises, output value will exceed 100 billion yuan next year.

Even Xiao Cong is confident that although the training revenue is not the largest source of revenue in the current profit structure, the training of high-end footwear and production of shoes and clothing will become the two largest cash cow in the future.

Starting from this year, the source point will control the production scale of the shoes and clothing, so as to meet the practical needs of students.

In the future, the key to the development of enterprises is to make use of excellent talents in schools to customize shoes and clothing for people between 35 and 55 years old. At the same time, we should use the current situation of the high demand for shoes and clothing production workers to set up practical training courses for high tuition fees, so as to realize the promotion of footwear production and vocational training.

Business owners interview

"Black fish double eat": look at material and dish is the right way.

Reporter: the source point has gone out of its own unique.

What lessons can this example give to other shoe and clothing enterprises?

Lian Xiao Cong: in fact, when we first entered the shoe and garment industry, we did not clearly want to walk such a business model. Only in the process of finding out later, we found that this business is suitable for the enterprise's own reality, from the clothing school to the shoe and clothing enterprise, and the two pieces can not be abandoned. After that, the business model becomes clearer and clearer, and the two blocks can also achieve mutual promotion and development.

Therefore, the most important thing to do is to start from the reality of the enterprise itself.

Reporter: what are the noticeable aspects of the business model of source point in practical application?

Even small Cong: shoes and clothing is still our core industry. We know where the industry will develop in the future and where the competitiveness of our enterprises is.

Although we have other industries that have little to do with clothing, they will not take up too much energy, but only from the perspective of risk diversification.

So we have some industries outside the core sector, such as canteens, have a standard, not to earn much money, our primary goal is to serve good employees, and focus on improving core industries.

Reporter's notes

Although the material is the same, look at the burning method.

The three links of shoe clothing industry's design, production and marketing are traditional industries. Whether they allocate resources in every link or choose to focus on a certain link, they can only use these links to create a value.

The source of the "black fish double eat" business model of the source point Industrial Company is the marketization of the core production elements of the enterprise, so that the departments of design, research, development and marketing not only produce a value, but also become another source of profit for the enterprise.

The market operation of internal factors, in turn, promotes the core competitiveness of enterprises in strengthening design and research, and holds the high value-added design side in the smile curve.

This business concept can also be extended to other assets that can be used to carry out marketization in enterprises, thereby reducing production and operating costs and concentrating the limited funds and energy on core businesses.

The principle of the rational use of the internal resources marketing mode is that the key point is not to bring extra income to the enterprises through marketization, but to serve the enterprises to enhance their core competitiveness.