Creativity Has Become The Top Priority Of Textile Enterprises In Pformation And Upgrading.

With the rising cost of raw materials and labor, the comparative advantage of manufacturing industry has been gradually lost, which has become an indisputable fact.

From European and American textile industry orders, gradually pferred to the central and western regions of China, as well as Vietnam, India, Ethiopia and some other developing countries.

Shaoxing

Where to go and how to pform and upgrade has aroused our thinking.

"Customers can be divided into two categories: one is to buy low price products, the other is high-end ones.

With the loss of the comparative advantage of our industry, the former customers will shift to other places and want to stay or stay. Another category is what we can fight for. If we can win, the added value of the products will be relatively high.

Guo Xinliang, director of the Zhejiang Provincial Department of Commerce, director of foreign trade department, made Shaoxing textile enterprises clearly see the road ahead.

How to increase the added value of products? Some enterprises in our county are promoted by originality.

"We used to sell products simply, but now we mainly sell design, sell ideas and sell ideas."

Shaoxing County

Ceng Xianghua, general manager, said that "silk and silk" had been in business for more than 10 years. In the early days, it mainly purchased from local enterprises and purchased cloth from the enterprises, then sold to the market and engaged in simple "buy and sell".

Because of its low technology content and low profit margins, the company began to pform and inject some design elements into textiles to attract customers.

Today, companies comply with the changes in supply and demand, release the trend of fashion, combine products and creativity, and guide consumption.

"We used to follow our customers and now let customers follow us.

Not only did the sales increase, but the added value also increased. "

Ceng Xianghua said.

"China's textile industry lacks the advantage of low price competition. In the simple product manufacturing, 30% to 50% of the profits are disappearing, thus being replaced by" Creation + creativity ". Textile enterprises must learn to innovate and enhance the added value of products.

Mr. Wu, a design director of Hangzhou fashion ladies, said that from this spring fair, we can see that

The products have already taken the lead in the national textile industry.

Innovation and creativity should be pre emptive, who will take the lead and who has the right to speak. In the eyes of many domestic experts, Shaoxing is at the forefront.

Ivan, a designer from France, said that when she first arrived in Keqiao 4 years ago, enterprises did not know what the concept of original design service and fashion trend was. Now many textile enterprises have been able to independently develop products that are in line with the market trend.

There are also some cloth merchants who sell products directly to sell ideas.

"As a service provider, it has a creative pipeline from fabric design, pattern design, plate making to sample design and clothing design, including the software needed by various textile enterprises, and integrates the Technology Department of modern textile enterprises to provide services for textile enterprises."

Wang Sufang, chairman of the creative base of the Textile City, "Yi Meng Yuan", told reporters that not long ago, the company had just designed a dress and sportswear for the Chinese women's volleyball team to go to London Olympic Games, and tried it on, which was deeply loved by women volleyball players.

At the spring fair, the company also showed their colleagues new technologies in the field of creativity.

Zhejiang Creative Textile Industry Research Institute plans to strengthen the construction of the public service platform of creative textile industry this year, and to create a broader stage for the wings of creativity, so that the creativity of Keqiao textile industry will be more extensive.

Chen Qimiao, President of the Research Institute, said that for textile enterprises, the road of creativity must go and leave late rather than early. We hope that through the platform of research institutes, the textile enterprises in Shaoxing will get better.