Brand Underwear, Yi Lan Fen, New Products Of Autumn And Winter

Yi Lanfen with the theme of "investing now and winning the future"

The autumn and winter new product release and order meeting was held in Shantou in 2012.

The order will not be held in conjunction with the show. The guests who attend the order will enjoy the new autumn and winter 2012.

Ke Qinghai, chairman of the company, focused on the background of the order meeting and the new highlights of the order meeting.

Yan Haiping, marketing director of Yi Lan Fen, said that in 2012, Yi Lan Fen would promptly adjust the marketing strategy according to the domestic market trend, carry out the in-depth research and development of the latest product styles, and strengthen the construction of terminal image; in the era of explosion of network information, Yi Lan Fen will increase the company's network marketing construction; advertising investment, Yi Lan Fen will take the three-dimensional advertising strategy of the movie, outdoor and network Trinity, step by step and plan to promote the branding process of the company, and explain the development ideas of Yi Lan Fen in 2012 to all the dealers, and make clear the direction of Yi Lanfen's efforts in 2012.

The evening of the order will be held at the same time as the guests' dinner and the autumn and winter new product launches.

The theme of this conference is Happy Girl, Happy Day. The show is just like a dream amusement park in fairytales. It stands in front of the guests. It is a luxurious merry go cart and yacht moulds made of specially designed brands, full of dreamy and joyful "maiden wind".

The models followed the Trojan horse and yacht to show the 2012 autumn and winter new products full of Happy spirit.

At the press conference, designer Wang Haijuan introduced the design concept and design style of autumn and winter products in 2012, and shared with fellow guests and dealers how to make a quick change to create "Yi Lan Fen Mei Mei" so that all dealers could see the brand new product of Yi Lan Fen in 2012.

Wang Haijuan said that Yi Lan Fen 2012 autumn and winter products are based on the "natural health" style, using the warm texture and unique touch of natural materials to develop comfortable products.

Yi Lanfen launched this season: "Girl&Boyish sweet and straightforward, Feminine&Mannish City neutral, Natural Feminine natural vitality, Casual Feminine leisure health" four series.

In terms of collocation, coral pink, goose yellow, peppermint green and other ice cream colors and pink, complexion, cream, and other healthy and pure colors add a lot of highlights to this season's single product.

In terms of material, lightweight materials, lace, modal and pure cotton are used to add details, pleats and pleats, so as to make the products more sweet and full of soft maiden complex.

Girl&Boyish sweet and straightforward series:

Surrounded by the main style, the sweet girl style is designed with pleated and stereoscopic cut. Add lace, embroidery and the season's main color pink, white, with a sweet flavor of the little boy style.

Feminine&Mannish City neutral series: mainly based on cup bra, pink and tender ice color and exquisite lace design. Many colorful products make OL enjoy the sweet collocation of colors and materials. This series is mainly suitable for the consumption of young girls aged more than 20.

Natural Feminine natural vitality series: with small sling and thin cotton bra as the spindle, pure cotton printing, broken flowers, lattice, curve and so on, the female elements are decorated with single items, highlighting the fresh and sweet girl style.

Casual Feminine leisure health series: with casual shorts and comfortable health vest as the focus of design, with a little boy BOYCOT single product with lace, flower, small accessories decorative details, mix up the leisure style, full of pure and pleasant.

Four series of products from different styles, elements, different properties, functions, different occasions, time for girls to provide healthy lifestyle and growth needs of underwear, clothing and makeup needs and hobbies.

Yi Lan Fen interprets the characteristics of the product in the language of youth, fashion and liveliness. It is full of new ideas from the collocation of coloring or the design of style, and combines the deep cultural background of the brand to create a healthy and fashionable "flower life" and return to a natural tranquility.

After the release, the dealer visited the new exhibition hall of Yi Lan Fen and ordered it, the exhibition hall of more than 150 square meters was streamlined, elaborate product display, fashionable lines, structure, color and

The classic style and the fashionable vogue of the fashion pioneers reflect the perfect charm of the girl, and give the guests a strong visual impact.