Shenzhen 2012 China International Underwear Culture Week Is On The Stage.

Known as "China"

The 2012 China international underwear culture week and the seventh Shenzhen

The exhibition (SIUF) opened in Shenzhen on May 11th -13, focusing on creating an international top professional exhibition to achieve a leap from quantity to quality and provide a beautiful stage for the underwear industry to show the world.

After seven years of development, SIUF has become the largest brand, the most concentrated and influential underwear industry brand annual event in the whole country and even the Asia Pacific region. It is known as "the first exhibition of Chinese brand underwear".

Since 2011, the exhibition has been successfully introduced into China.

The new form of culture week has further enhanced the overall specialization, scale and integration standards.

Regional leaping and upgrading international level

Adhering to the idea of creating a global brand lingerie professional exhibition, on this cultural week, many famous international underwear brands are joining in, such as Private Shop, the largest importer and distributor of European and American underwear brand in Hongkong, and the brands of its agents are: France AUBADE, CHANTELLE, SIMONE PERELE, PASSIONATA, PRINCESSE TAM TAM, HUIT, and TAM; Italy, Hong Kong, China, USA, Hong Kong, Macao and China.

Other international famous brands, such as France ELLE, USA Country Girl, France ETAM, Spain misspromise, Japan Wacoal, Asahi Kasheng Corporation and Hongkong Lepoux, Taiwan swear, Qingdao Datong textile and its four brands, such as Anderson, Pierre Cardin and SANTA BARBARA POLO & RACQUET CLUB, have come to participate in the exhibition, so that the exhibition has achieved a symbolic leap on the international road.

Scale leap, create industry event

After seven years of exploration and development, this exhibition has achieved unprecedented leap from scale and aroused strong response from the industry.

The exhibition area increased from 36000 square meters last year to 51000 square meters, and the exhibition hall area expanded to 1, 5 and 9 three venues. The number of exhibitors also exceeded 500, and the overall scale reached a new high.

Famous brands such as love, Li, Fang, Wacoal, Ordifen, ancient and modern, AI Ge, olenon and mannifen launched a massive attack. The new brands such as sisel, Maisi, AI Rudge, Hai Cui Fei Lin, enticement code, yesha, jadeti, Ma Hua, Martha, caitin, Budi, Han CAI, 23men, Jian Er, Sissi princess, Rome century, Divina and so on are strongly involved. Shenzhen Gongming, Foshan South China Sea, Zhongshan Xiaolan, Puning quicksand, Shantou Chen shop, Gu Rao, Jiangmen lotus pond and other underwear clusters have participated in the exhibition.

In order to further publicize the "Shantou home clothes" industry characteristics business card to the community, the Shantou home clothing Research Institute organized 20 famous brand household clothing brands and upstream brands in Shantou, and made a high-profile appearance of the upstream brands.

The exhibition area of this exhibition is more scientific, reasonable and more complete than last year. For the first time, the international brand area, home furnishing area and campus area were established. The newly added hall 9 is mainly composed of six parts: the international brand underwear area, the home clothing area, the international fabric area, the Chinese underwear culture concept exhibition area, the underwear fabric comprehensive area and the mechanical equipment area, which greatly improves the quality of the exhibition and enriches the cultural connotation of the exhibition.

Culture leaps and activities are brilliant.

China international underwear culture week insists on promoting the development of underwear culture and promoting the development of the industry. At the same time, it also introduces the new concept of "small underwear, big fashion and big culture".

On the evening of May 10th, SIUF held the grand ceremony of the 2012 China international underwear culture week and the seventh Shenzhen international brand underwear exhibition opening ceremony at the Shenzhen Convention and Exhibition Center.

The SIUF international brand fashion show, which has been pformed from the initial brand success to the international fashion trend, has been the first to share the trend of international fashion. The Forum on the development of China's underwear brand has been the first forum to focus on the dialogue between the underwear brand and the department stores, and to lead the win-win mode of business interaction. The cultural concept exhibition area interprets the new concept of "culture makes the underwear more wonderful" through the creative static display means. The first time to join the Academy exhibition area, launching the project of "underwear exhibition of teachers and students in Chinese design institutes", highlights the intersection of exhibition and culture, and realizes the effective docking and perfect integration of the service platform between the college and the underwear industry. For the first time, the concept of cross-border marketing was introduced to jointly build a gold jewelry company of China Gold Group.

2012 'SIUF is a visual feast of wonderful activities.

"Golden Night", "China's underwear industry annual awards ceremony", the three major trends released ("meet" - international brand underwear show, "----SIUF2012" China fashion men's underwear design, "decode" ----SIUF2012 China home furnishings boutique release), five Summit (UDC China underwear design and fashion trend forum, "business and business interaction win the future" - China underwear brand development summit forum, SIUF2012 China underwear dealers summit, SIUF2012 China underwear industry e-commerce forum, "ecology and future ----SIUF2012 China ecological underwear development forum"), China home dress design innovation competition finals, and a number of personalized brand special release shows and other activities in full swing, brilliant, creative. Two great events (China)