Increasing Brand Building And Strengthening The Layout Of Terminal Market Have Become The Development Direction Of Clothing Market.

Few people will be fashionable.

The gentle and graceful fabric is connected with the two words of "tradition".

But when the textile industry, which is leading the fashion task, meets the dilemma of shrinking external demand and increasing costs, it is "tradition" that needs to be broken through.

People expect that with the technological innovation and the constant adjustment of the market, the textile industry can break the cocoon and turn the butterfly into a lasting vitality.

China Textile Industry Federation 8 passed the "construction"

The outline (2011~2020) put forward the need to integrate domestic and foreign resources, further adjust the structure, and move towards a textile power.

By 2020, the total industrial output value of textile enterprises above designated size increased by more than 2 times than that in 2010, and the value of export textile and clothing increased by an average of 7% annually.

In a difficult situation, this goal gives hope.

It is also based on reality.

Wang Tiankai, President of the China Textile Industry Federation, said the main reason is the strong demand in the domestic market.

According to the National Bureau of statistics, the per capita clothing expenditure of urban residents in China in 2011 was 1674.7 yuan, an increase of 15.95% over 2010, an increase of 13.45% according to comparable prices, and an increase of 29.5% in the average per capita clothing expenditure of rural residents compared with that in 2010, an increase of 17.52% according to comparable prices.

China Textile Industry Federation predicts that in 2011 ~2020, the per capita clothing expenditure of urban residents in China increased by about 12.5%, while the average per capita clothing expenditure of rural residents increased by about 15%.

"Not only did we buy more clothes, but also the added value of clothes."

Du Yuzhou, honorary president of the China Textile Industry Federation, said that these data not only show that people's increasing use of fiber products is accompanied by the increasing living standards, but also reflect the higher pursuit of clothing quality and aesthetic fashion.

The improvement of consumption level and aesthetic demand prompted the textile industry to accelerate pformation, integrate international resources, increase the value added of technology and brand, and move towards the high end of the industrial chain.

To this end, the China Federation of textile industry proposed that the quality and efficiency of the textile industry should be maintained stable growth. In 2011, the total industrial output value of textile enterprises above Designated Size reached an average annual growth of 12.5% in ~2020.

Exit

The value volume increased by 7% annually, with an average annual growth of 7.5% during the "12th Five-Year" period and an annual increase of 6% during the "13th Five-Year" period.

However, if we want to break through, we must never take the old road, we need to move towards the high end of the industrial chain and enhance our core competitiveness.

This is mainly reflected in the upgrading of innovation capability, including the upgrading of manufacturing technology and the enhancement of R & D capabilities.

"Cheap competition in the past has ceased to exist.

In the upgrading of the industrial chain, we should consider how to take our own road and form a mature and complete technological capability and industrial system.

Liu Junxing, deputy inspector of Guangdong economic and Information Committee, said.

"We need to change the status quo of investing large amounts of resources and investing low wage labor force."

Du Yuzhou said that if we grasp the high and new technology, we can grasp the initiative of the division of labor in the global economy.

But at present, the innovation ability of China's textile industry is not strong, and technological progress basically belongs to the technology catching up type and the technology import type. Although many enterprises adopt the first-class equipment technology, the innovation value of the products is not high.

The China Federation of textile industry said that it will pform the traditional textile industry with advanced technology, increase the proportion of new product design and R & D in the industry, expand the application of textile products in the strategic emerging industries such as new materials, new energy, energy saving and environmental protection, and guide enterprises to increase R & D investment. In 2020, the intensity of R & D input of Enterprises above Designated Size will reach over 1.5%.

In addition, it is also necessary to pform the manufacturing manufacturing industry from the low end of the industrial value chain to the innovative manufacturing industry with core competitiveness and independent brand creativity, especially to increase the intensity of brand building and layout the terminal market.

The China Textile Industry Federation has put forward that in the aspect of brand value, the concentration degree of famous brand enterprises should be greatly improved. By 2020, the sales revenue of leading brand enterprises will account for more than 30% of the sales revenue of Enterprises above Designated Size, and the total profit will account for more than 50%.

"We should not only integrate the supply chain, integrate the supply chain, create brand integration advantages, but also encourage the brand to go out and use capital strength to enhance cross regional and pnational resource allocation capabilities."

Wang Tiankai said that in 2011 ~2020, the proportion of independent brand exports will be doubled.

To achieve lasting vitality, it will eventually fall on "persistence".

China Textile Industry Federation said that the textile industry will gradually abandon the traditional "high pollution, high energy consumption" old mode, and basically establish a sustainable development mode of low carbon, green and circular economy.

At the end of 12th Five-Year, energy consumption per unit of industrial added value was 20% lower than that in 2010. The water consumption per unit of industrial added value decreased by 30% compared with that in 2010, and the emissions of major pollutants dropped by 10%.

During the "13th Five-Year" period, indicators will be further reduced, and the textile fiber recycling system will be initially established, and the total amount of textile fiber will be about 12 million tons, and the added value of recycled fiber will be raised.