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    Seize The Commanding Heights Of Technology And Industry, And New Competition For China's Footwear Industry

    2012/5/14 11:38:00 23

    International CompetitionMade In ChinaFootwear In China

    After the outbreak of the international financial crisis, the United States put forward a strategy of "re industrialization" and declared that the global manufacturing industry will be restructured through the development of high-end manufacturing in the next 20 years.

    The pformation from "de industrialization" to "re industrialization" in the United States is not simply a return to "made in the United States", but a new round of technology and industry.

    compete

    Commanding elevation.

    For the first time in 31 years, Japan, which has an annual trade deficit, has introduced incentives to avoid the economic and social problems brought about by the "hollow" industry.


    "Only by reinventing the real economy can development be a cornerstone. This is only one aspect."

    Lin Zuoming, general manager of China aviation industry group, said that the greater purpose of "re industrialization" in Europe and America is to seize the "Post Crisis Era" and seize the commanding heights of global industrial technology and master the leadership of high-end manufacturing.


    "This will create a trend of" containment "for the pformation and upgrading of" made in China "and" created in China ".

    Chi Fulin, executive director of the China reform and Development Research Institute, said that Europe and the United States will reestablish trade barriers by "re industrialization" and win the leading role of international industrial competition through such rules as "carbon tax", labor standards and social responsibilities.


    160 years ago, China was once the largest producer in the world. In 2010, China made it back to the world's first place, accounting for 19.8% of the world's output, and second of the United States, accounting for 19.4% of the world's total.

    In more than 500 kinds of industrial products, in 2010, China's manufacturing industry has more than 200 kinds of products ranking first in the world, and has become a truly industrial production power.


    It is a pity that the "China speed" that enjoys a worldwide reputation is actually "800 million shirts for a plane".

    Manufacturing power

    Rather than manufacturing power, it is a bit of a struggle.

    Earth people have heard that only 0.5% of the $10 Bobbi doll is made in China and the labor income is only 0.35%.

    Even such a small labor dividend is hard to sustain at the moment.


    Since 2011, the minimum wage standard of 25 cities such as Beijing and the Yangtze River Delta and the Pearl River Delta has increased by 22% on average. Some enterprises have seen "labor shortage", and a few of them have also shown signs of moving out of China.

    A typical case is that China was once Nike's largest global manufacturing base, producing 40% of Nike shoes, but Vietnam now surpasses China to become Nike's largest production base.


    Unlike the previous concept of "world factory", the rise of Chinese manufacturing industry in the past 30 years is not driven by science and technology.

    The bankruptcy of small coastal enterprises is enough to prove that the era of low cost profit has ended.

    The rise of labor and business costs highlights the lack of core technology, which not only sets a huge bottleneck for China's manufacturing industry, but also makes China's industrial image humiliated.


    Former Japanese Prime Minister Nakasone Yasuhiro once said: "in international contacts, SONY is my left face and TOYOTA is my right face."

    In his view, "national industrial image" is the "core technology enterprise brand" that can represent the country.

    The traditional "made in China" low-end, cheap and inferior haze is very inconsistent with China's rapidly rising economic strength and national image.

    Wu Cheng, academician of the Chinese Academy of engineering, believes that the foundation of national strength is economic strength, and economic strength depends on the strength of the enterprise, because the main body of the economy is the enterprise.

    The strength of an enterprise is reflected in the competitiveness of products or services. Whether the enterprise has core technology determines whether it can be placed in the height of industrial leaders. Whether there is a leading position of enterprises determines the fate of the whole country's industry.


    If we want to occupy the commanding heights in the new round of international competition, China's manufacturing industry must resolutely "change its face" and realize the pformation from "manufacturing" to "creating".


    China is one of the countries that enjoy the biggest dividends in globalization.

    Since the 80s of last century, the United States and Europe have made large-scale outward pfer of traditional manufacturing, high-tech manufacturing industries and some low-end service industries, and more and more developing countries have been integrated into the global division system and production chain dominated by multinational companies in developed countries in the wave of economic globalization.

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