Footwear Industry Electricity Supplier B2C Performance In The Future Will Be High In Innovation

According to AI's consultation, the retail sales of Chinese footwear enterprises will reach 160 billion yuan in 2015.

AOKANG e-commerce executives to Wen Tao think that Wenzhou's e-commerce environment is very good. Wenzhou shoe enterprises have the basic advantages of sales channels, manufacturing capabilities, brand accumulation, fixed customer groups, capital, marketing experience and so on. These are also the basis for developing e-commerce. If Wenzhou enterprises can apply traditional marketing experience to online electronic application and learn internet marketing rules, the effectiveness of starting will be very significant.

Cao Wangqiang, Secretary General of Wenzhou Electronic Commerce Association, also said that the next ten years of e-commerce is a traditional enterprise with strong manufacturing capability, and shoes are suitable for sale in the form of electronic commerce.

Xie Anjun, director of the Department of information, Wenzhou University, said: "the future business operation can not be separated from the Internet. The acquisition and integration of different resources by Wenzhou shoe companies through the Internet is not only a way to deal with the current global financial crisis, but also a breakthrough of the marketing strategy of enterprises."

Some experts point out that Wenzhou's rich offline product resources can be integrated with the online business mode, and the online Wenzhou brand will be launched. Li Weiliang, President of Wenzhou retail trade association, also believes that the reason why Wenzhou's light industrial products are famous all over the world lies in the joint effect of brands. In the era of e-commerce, Wenzhou shoe enterprises can play a gathering effect through the mode of "local online shop holding together business", and rapidly expand the influence of Wenzhou's network marketing.

In 2012, it is very suitable for the traditional enterprise layout electronic commerce year. Many B2C also need to change from losing money to making stops. It is hoped that in the near future, more and more Wenzhou shoe companies will not only open their stores to Taobao, but also extend the scope of their application to B2B trading mode.