Do You Buy Big Brand Children'S Clothes?
Big cards come out
Children's wear
It is almost the most unsurprising commercial action at the moment. A wealthy family usually does not like to treat their children unfairly. The market potential of children's clothing is unlimited. Two, children's clothing of these brands often resembles their traditional versions.
In a certain episode of "Kangxi's coming," the host, Xiao Si, took a Zara children's clothing brought by the guests and exclaimed: "it's a famous brand!", which surprised many people.
In fact, that is the guiding problem of TV programs. (the Korean President's granddaughter wears Moncler for the same reason) in the real situation, which celebrity celebrities can not afford several first-class goods?
So the economic ability is small. What's important is the concept of consumption.
Major suit
Children's clothing is one thing. Buying or buying is another matter.
Considering the protection of the next generation, especially in the endless stream of clothing quality problems, it is very necessary to choose high-quality and safe children's clothing.
In addition, when people are young, they must use good things personally, grow up to have discernment, know how to treat right things well, and not be led by the so-called fashion trend.
For example, when dealing with a best sweater, the correct attitude is to throw it on the sofa after being dressed casually (not rudely), instead of shaking it off with fear, and respectfully locking it in the wardrobe.
I believe that big children's clothing, such as Gucci and Burberry, has done a lot of work in terms of safety, fabric selection and style design. It should be believed that if economic conditions permit, it can be bought without harm.
But on another level, parents choose.
Luxury brand
Whether children's clothing is utilitarian is a question worth discussing.
To what extent are these expensive children's clothes purchased for children? There is no denying that parents' comparisons between children are not Arabian Nights. They exist in any community in the north and south of the river, and also exist in any class without distinction.
If children's clothing with too much brand characteristics can be considered to be consistent with adults' clothing, in pursuit of the effectiveness of parent-child, then the use of some luxurious materials will make people feel that it leads to a large number of fur elements in children's wear lines.
Whether children can understand (and need to) play with fur, and whether such growth experiences will lead to children becoming the absolute materialist described in Gossip Girl, are urgently needed to consider.
The upper class parents still buy these expensive products as before, a bit like the writer Simon o Cooper said, "in consumer society," the main way to get status is to buy things you don't need. "
In this way, big children's clothing is indeed a very powerful social weapon.
In the lifetime of human beings, is it possible to eliminate comparisons, jealousy and vanity? I think this is impossible.
But for the next generation of clothing, I would like to quote Thorstein Veblen in 1899.
conspicuous consumption
Theory - "refined intellectuals seek status through knowledge, and show that consumers seek status through their possessing."
After ensuring the quality of children's clothing, we should consider putting more money and effort into the all-round education. Even if this education still has the elements of showing off comparisons and class division, it will be a great progress.
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