Uncover The Confusion Of Taobao Professional Judges Who Only Make Fun Of New Stores

Online shopping, the seller is making money, and the buyer is buying real goods. But recently, news about the difference between the customers and the shroud and shit is common. Some people can not help asking: a bad commentary on it? 17, Changchun online shop owner Xiao Yu and small fish in an interview with reporters revealed that there is a professional assessment division, specializing in this industry, so that shop owners hate it.

　 case

Shop owner: light rain

Opening time: two months ago

Sales volume: more than 20 pieces

When I was in college, I planned to start. Shop Xiao Yu finally achieved his wish after graduation, waiting for customers to trade on new products, taking samples, dressing up online and staying at the computer. For more than two months, Xiao Yu has been doing the same work every day, and has been working hard to run his new online shop.

But even if she spent all her energy on the shop, since she opened the shop, she has not received any bad reviews, but few of her clothes have been sold, and almost all of the existing customers are from classmates and friends. Although the online store is not operating well, Xiao Yu still insists on studying in the shop, and strives to make his online shop better and better.

case

Shop owner: little fish

Opening time: 6 months ago

Sales volume: Zero

The little fish, who had always wanted to do some small business because of their daily work, chose to open a clothing store online half a year ago. But because of the lack of experience, the online shop of the little fish has not been booming. Since the beginning of the business, even a piece of clothing has not been sold, and even the consultants have not. Today, the value of 600 yuan in the beginning of the shop is all piled up in the home, and the little fish has completely abandoned the operation of the online store.

Reputation: high, customers are full, low no one patronize.

It's easy to see Taobao. Credit High customers are full of customers, while low credibility is not patronized. Many prestige crown sellers can sell dozens of items per day, but some recently opened stores can sell four or five pieces a month, but they are not worth the day's sales.

According to Xiao Yu, a shop owner, the number of online stores has not been so large before 2009, so business is much better than it is now. "The crown and diamond users are almost opened before 2009, because they are open early, so no matter what the volume or credibility is, they will never be able to match them." Xiaoyu said, customers choose sellers, most of them are based on volume and credibility, so those old stores have accumulated a certain degree of credibility because of early opening and high volume of transactions, which makes it easier for customers to attract customers. And like her new store, even if you advertise on the front page, customers click to enter and find that there is not much turnover, and they dare not trust the shopkeeper to buy anything.

　 Poor comment: "claimant" standing at the entrance of a physical store

The reputation of online stores is judged by buyers. The more reputable customers are, the higher their credibility. On the contrary, the more bad reviews, the lower the reputation of online stores. Xiao Yu said that a bad comment may have little impact on the larger scale hot shops, but for them, the new shop is undoubtedly a fatal blow, but the passenger flow is seriously reduced, and the heavy ones will not recover.

"When customers open a webpage of a shop, the first thing to see is whether the owner has a bad comment. Just imagine, once you open the web page, you can see that a bad judge has nothing to do with a claimant when entering a physical store. It can scare away all customers who want to buy goods. The shop owner, the little fish, said that any shopkeeper was most concerned about the bad reviews. If there were bad reviews in his shop, the shopkeeper would try his best to delete or modify them.

　　 "Professional judges": pick new shop owners to "start"

Xiao Yu said. TaoBao There are bad reviews in stores, and shopkeepers will know for the first time. In order to restore their credibility, all shopkeepers will choose to communicate with buyers, trying to modify the difference. And in the process of communicating with buyers, it will be found that not all of the judges are real customers, but some of them may be "professional judges" who specializes in bad reviews.

"Under normal circumstances, the" career Review Division "will choose a new online shop. Our new store owner has little experience, so it is difficult to find out that the other side is not a real customer in the transaction process. Therefore, after finding bad reviews, they will take the initiative to contact each other. In the process of communication with the other party, the other side will say that if a certain compensation is given, the difference can be revised, but the compensation they offer is often several times higher than that of the owner. Xiao Yu said that although she had not met the "career review teacher" since she opened her shop, she heard that some shopkeepers sold 100 yuan of lamps but were claimed by the other party for 1000 yuan. But Xiao Yu also said that there was no need to compromise with this situation. Shopkeepers could keep the chat record with each other, and then reflect it to Taobao's "shopkeeper". If verified, the shopkeeper will delete the difference directly.

　 Citizen: bad review is the sole right of Taobao to safeguard buyer's interests.

Convenient choice, cheap price, door-to-door service, online stores use their advantages to attract a large number of customers. With the continuous development and expansion of online stores, more and more customers are joining the online shopping. There are more and more customers who reflect the difference between the goods delivered by the postal delivery and the publicizing of the shopkeepers. Therefore, the phenomenon of buyers' bad reviews to online stores is gradually increasing.

The online shopper, Ms. Lu, had been criticized by the online shoppers for selling fake cosmetics to the seller. After consultation, the seller agreed to return the goods.

For the recent "shroud gate" incident, Ms. Lu believes that bad reviews are the only right for Taobao to safeguard buyers' interests. If there are no bad reviews, sellers will have no restraint and may be more careless. "Although we do not know how the two sides communicate in the shroud gate, this phenomenon is caused. In the case of no loss of interest, the buyer can agree to the seller's request to revise the difference. The seller has no need to make such a thing so that he can send a postal shroud or even a bowel movement, which is too much. Ms. Lu said.

Ms. Lu suggested that in order to prevent this from happening again, it is suggested that the mailman can make a phone call to confirm the receipt before delivery, and verify that the situation is true and then deliver the goods to the buyer.

　　 Entity shopkeeper: it is recommended to establish regulatory authorities to ensure mutual interests.

Ms. Zhang is the owner of a physical fashion shop in Blackwater market. She said that since the rise of online stores, because of its low price and door-to-door delivery, to a certain extent, affected their business. But after all, the online shop has its disadvantages. It can not see the physical inspection in person, whether it can be fitted or not. It may cause various disputes and troubles in the purchase process, so that the shopkeeper can receive the difference.

Therefore, Ms. Zhang suggested that the relevant departments should establish a reasonable regulatory procedure, which not only protects consumers' rights and interests, but also does not harm the interests of businesses.

"For example, consumers are required to check the goods before they sign them. If they are not satisfied, they can return the goods without payment. In order to prevent "bad job judges' malevolent criticism, we can strictly supervise the difference. For example, every deviation is verified by the special person, and it can be successfully evaluated on the business trip only if it is confirmed. We should increase the credibility and authority of the difference through various means. Ms. Zhang gave an example to reporters.

　 Lawyer: Supervision embarrassment in legal gap

For online shopping, the lawyer of Xin Ming, Jilin Hengfeng law firm believes that at present, whether Taobao or other Internet trading platforms exist, because of the existence of third party organizations, the purchase environment is relatively safe for consumers.

"As buyers, we can choose to pay for the goods after satisfaction. If we are afraid of wasting the postage, we can also choose to pay 5 or 1 yuan of freight insurance at the time of purchase. For sellers, if they really encounter "professional judges", they can retain their conversations with them, as evidence, and expose them to extortion, so that they can be punished by law or directly complain to Taobao. Xin lawyer said.

For the recent "shroud gate" incident, Xin lawyer believes that the incident is a post purchase behavior, and there is no necessary connection with online shopping transaction, and the law of our country has not yet refined into such post contract behavior.