PK Of The Two Brothers: BELLE 1 Billion 600 Million, All The Beautiful Treasures.

On the evening of February 28th, BELLE International (1880), the largest women's shoe retailer in the mainland.

HK) issued a notice announcing that the price of HK $1179 per share would be extended to another listed Footwear Company in Hongkong, Mei Bao (1179).

HK) proposed a comprehensive acquisition and privatization proposal, and the total purchase amount will reach HK $1 billion 672 million.

In February 25th, BELLE international and Mei Bao had both halted the suspension, both of which were sensitive to stock price information.

At that time, the news from the Hongkong market pointed out that BELLE took a fancy to several famous brands of the beautiful treasure company, and planned to purchase the beautiful treasure in a comprehensive way.

According to media reports, the takeover price involved HK $1 billion 500 million, which is about 10% higher than the price before the closure of Mei Bao.

According to the latest announcement, the price of Mei Bao shares is HK $6 per share, which is 15.16% higher than the 5.21 Hong Kong dollar before the suspension.

In addition, the two exercise prices were HK $2.875 and HK $5.896 respectively, each purchase price of HK $3.125 and HK $0.104 respectively.

The total cost will range from HK $1 billion 574 million to HK $1 billion 672 million, and BELLE international will pay with internal resources.

Analysts say the purchase price is equivalent to 15 times the price earnings ratio of last year, and the price is reasonable.

Statistics show that in 1996, the company was listed on the Hongkong stock exchange, mainly engaged in retail, wholesale and production of shoes.

Its brands include Mirabell (Mei Libao), joy & Pride (Zhen Meishi), Fiorucci (Lotus angel), Innet (Italian Music), etc.

At present, there are more than 460 outlets, including more than 100 in Hongkong and 340 in the mainland.

In fact, BELLE has a deep relationship with Mei Bao. Deng Yao, founder and chairman of BELLE, is the cousin of Deng Weilin, chairman of beautiful treasure. Many of BELLE's brands including Teenmix, Staccato and joy and pet are resale by beautiful treasure.

At the beginning of the 1996, Deng Yao was not only one of the shareholders, but also as the vice president.

And before BELLE international introduced financial investors, Best Quality, which is controlled by BELLE, owns all the shares of BELLE international.

It is precisely because of the continuous blood relationship between BELLE and BELLE, several times that BELLE was frustrated in the process of listing.

After its listing in May last year, its shares were diluted to about 4.4% in May.

Shortly after the launch of BELLE, Best Quality and Mei Po sent all shareholders to BELLE's stock of more than 3 billion yuan.

According to the announcement, Deng Weilin, a major shareholder and chairman of the 62.87% interests of the company, has promised to accept the acquisition, involving a total cost of HK $990 million.

At the same time, BELLE said it would hold a shareholders' meeting to seek shareholders' approval. If it agreed to acquire more than 90% of the company, it would be privatized.

Since its successful landing on the Hongkong Stock Exchange last year, BELLE has started the takeover and acquisition step by virtue of its huge financing in the capital market.

At the end of October last year, BELLE first took the brand of Mie Li, which was regarded as a test in the acquisition business by the industry.

Then, in November 14th of last year, BELLE announced that it invested 1 billion 600 million yuan to acquire the footwear assets and brands of the famous shoe companies of China.

A few days later, BELLE again announced the purchase of all the rights and interests of Shanghai Yong Xu, which costs 563 million yuan.

Through previous mergers and acquisitions, BELLE not only increased the layout of the domestic footwear industry, but also became the leader of domestic men's shoes.

This time, once again, the acquisition of beautiful treasure has been made again. Some industry analysts believe that BELLE itself has about 6000 sales outlets in the mainland. Adding hundreds of retail outlets is no longer the main consideration of the group.

And the brand of beautiful treasure is the most valued aspect of BELLE.

BELLE has been interested in increasing the number of footwear products from the current 8 to 14 this year, enriching the whole portfolio.