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    Brand Innovation In Garment Business And Five Advantages In Pferring Trademarks

    2012/5/19 19:23:00 23

    Brand InnovationClothing

    According to the Trademark Office, the number of applications for trademark has been very high in recent years, so the Trademark Office has issued the stipulation that an individual registered trademark must provide an individual business license, but even so, the trademark application is also high.

    In addition, the Trademark Office has speeded up the examination and approval procedures for trademark registration. That is to say, a good name has been registered in almost all these years, and the trademark of clothing is the top in the register of various industries.

    I am sure that the success of registration can only be four words or more than four words. Within three words, almost all of them can be registered.

    Clothing companies are facing difficulties in making new brands.


    Xiao Xiao is a self-employed household in Wenzhou's clothing market. This year, he listened to his friends and was going to register a trademark to do the job processing + OEM business mode, which is also a classic business model for many garment enterprises.

    Wang was ready to join in the trend, so he thought of several names to prepare for the brand. But when he went to the Trademark Office to register the clothing trademark, he suddenly became dumbfounded. All his names had been registered, or even changed or added words.

    The people of the Trademark Office told him that such a trademark of two or three characters, even if no one had registered, must be similar.

    Or register four or five words, the possibility of success will be much larger.

    But the name is too long, nobody likes it.

    In this way, the quality of clothing trademark resources has nearly dried up.


    "At present

    clothing

    In trademarks, as long as you can think of names, most of them have been registered, and some similar ones take a lot of risks. Wenzhou businessmen like to gamble, as long as there is no approximate application, but the success rate is too low, wasting too much time and money.

    Mr. Peng said, "while some businessmen prefer to choose some registered trademarks, the names are also satisfied and go directly to purchase, which saves time and grasps business opportunities.

    Because the time when a registered trademark is long, and you don't know if you can get it, even if you register a lot, you can't use it, because you don't know which one can get the card. If you can't get the certificate, you can't afford to lose it.

    So some businessmen go to gamble and spend time waiting, while some businessmen go directly to buy. Obviously, it is much more sensible to buy directly. "

    So the author went to understand the situation of the trademark pfer industry, and found that there were only hundreds or thousands of clothing trademarks to be pferred in each pfer website, and many of them were the same as other websites.

    Even if the trademark pfer network is larger, how to better revitalize the resources of idle trademarks is very important for this situation.

    Mr. Peng said, "through the purchase of trademarks, brand innovation, this mode of operation has been increasingly favored by the apparel industry."


    With more and more attention paid to intellectual property rights in China, trademark disputes will be more and more. If the company has no relevant operational experience, it can find professional trademark pfer agency to operate, and domestic companies engaged in this area still have many mature operation processes and experience.

    Our company acts as agent for trademark pfer, and all trademark pfers require the trademark owner to make a notarization, so that when the trademark office pfers the application, it can ensure the successful pfer of the trademark.


    Five advantages of trademark pfer:


    First, fast, buy it immediately can be put into use.

    Seize business opportunities without waiting for the next card.

    (generally, the certificate will take about a year).


    Two, security, as long as complete procedures can be successfully pferred.


    Three, although the cost of trademark pfer is more expensive than registration, it is still cost-effective in general.


    Four, trademarks are intangible assets and can be pferred repeatedly.

    That is to say, if you buy a trademark now, you will not need it or pfer it, or even sell a better price.


    Five, a shortcut to entrepreneurship. When others are still worried about registered trademarks, you can already enter.

    market

    Now.

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