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    2012 The Luxury Clothing Market Is Red All Over The World.

    2012/5/22 11:22:00 26

    High End ClothingLuxury GoodsHigh Income

    If you feel good about being a rich person, then the luxury industry that you serve for the rich is also feeling good.

    The global market of luxury clothing is thriving and expanding, especially in the luxury market in China and the United States.

    IsabelCavill, a leading retail analyst at PlanetRetail, the world's leading UK retail intelligence research firm, said: "the overall trend of the luxury industry is upward, and there are enough fans in the US luxury market and other emerging markets."


    The high-end apparel market will perform well in 2012.


    Bain, partner of Bain&Company management consulting and ErikaSerow, a luxury clothing expert, believes that the US luxury market sales level in 2011 is the same as the total before the recession, and the growth rate is expected to fall somewhat, at 3%-5%.

    BrettAnderson, senior vice president of Luo Bo's report, also said that the high-end clothing market in 2012 was outstanding.

    "This is reflected in our editorial plan. In 2012, we have a special introduction to the fashion trend of high-end clothing."


    According to the US Cotton Corp lifestyle survey (LifestyleMonitor), a survey of new trends in luxury consumption shows that the average annual income of us high income earners of $75000 or above in the 2011 year spent 903 dollars on clothing. People earning more than US $100 thousand spend an average of 975 dollars on clothing, while those earning more than 200 thousand dollars spend 1073 dollars on clothing.

    In addition, male consumers in the US high income group spend an average of 780 dollars on clothing, while female consumers spend significantly more than men, spending an average of 1009 dollars on clothing.


    Throughout the world, the number of Chinese consumers with disposable income has been increasing.

    Data from the US Cotton Corp and the International Cotton Association survey of Chinese consumers show that Chinese high-income earners earning $925 or more a month spend $373 a year on clothing.

    Male consumers in China's high-income group spend an average of 329 dollars on clothing, while female consumers spend more than men on average, spending an average of 411 dollars on clothing.


    Chinese and American high income groups choose different shopping places.


    BorisPlaner, director of research at PlanetRetail, said, "pay special attention to consumers in the US and China."

    High-income

    "The difference between definitions in order to better understand the relevant figures of clothing consumption.

    Fashion designers and retailers in emerging Asia and Latin America will continue to expand their markets for different cities, not the whole country.


    Lifestyle survey found that in the United States, 63% of the high income group liked to spend in chain stores, 58% of the high-income people liked shopping in department stores, 48% of the high-income people were willing to go to the parity stores, and 46% or 30% of the high income groups liked to shop and shop online.

    Meanwhile, according to the survey of Chinese consumers by the US Cotton Corp and the international cotton association of the United States, 43% of Chinese luxury consumer groups like to go to department store consumption, 41% of Chinese luxury consumers are willing to shop in stores, and 32% and 22% of Chinese luxury consumers love chain stores and supermarket consumption respectively.


    China's luxury clothing market still has room for growth.


    As the luxury retail market in the US has more choices in depth and breadth, consumers in China and South America are coming.

    ErikaSerow, a partner of Bain management consulting firm and a luxury clothing expert, thinks that their spending power is very important to major cities such as New York, Losangeles and Las Vegas.

    Now, more consumers are flocking to Miami and Chicago.

    Even though China has opened more luxury brand stores than anywhere else last year, high taxes have made many Chinese consumers willing to spend luxury goods in other countries.


    ErikaSerow said that more than half of Chinese consumers' luxury consumption took place overseas, and pointed out that there is still room for improvement in clothing.

    "Chinese consumers spend a lot of money on cosmetics and accessories, so they are

    Clothing consumption

    Both overseas and China are relatively small. "

    ErikaSerow continues, "Bain expects the Chinese luxury apparel market to grow at 20%-30% in the next two or three years.

    The clothing market still has considerable room for development. It accounts for only 14% of China's luxury consumption, much less than 25% of other countries.

    Brazil is an example. Although luxury consumption has reached 23 billion euros in 2011, its growth rate is still very fast, and clothing consumption accounts for only 6% of its total luxury consumption.


    According to the Wall Street report, PPRSA, the parent company of Gucci, plans to open 110 shops this year, half of which are in Asia and the other half in other regions.

    Meanwhile, Saint Laurent and Balenciaga are planning to open a new flagship store in Paris and plan to open 4 branches in Brazil.


    American luxury consumers pay attention to quality


    Lifestyle survey found that for the United States

    Luxury goods

    For consumers, clothing quality, durability and highlight fashion and style are very important for buying clothes, including 94% of the quality, 90% of wearable wear, and 86% of fashion and style.

    Luxury clothing accounts for 20% of the total consumption of luxury goods, and luxury consumers prefer to buy a dress that can be worn, rather than a few popular but outdated clothes, ErikaSerow says.

    IsabelCarvill, a senior retail analyst at PlanetRetail, a retail intelligence research firm, agrees. "Consumers tend to buy high value-added and time tested clothing, so for example, suits and tops are expected to be the main sales targets this year."


    Brand names are always important to consumers.

    BrettAnderson, senior vice president of Luo Bo, said: "for the wealthiest Americans, quality is the most important factor in deciding whether to buy or not.

    They seldom consider the trend of fashion, they think they are the founder of fashion.

    Classic style and wearability are the main factors that they consider when buying luxury clothes.

    This is why some brands such as Kiton, Hermes, LouisVuitton or ErmenegildoZegna have many commonalities. They are all concerned about the tailoring of garments and the beauty of lasting beauty. "


    Lifestyle survey found that 81% of the US high income consumers and 79% of China's high-income consumers prefer to buy cotton or cotton mixed clothes.

    In addition, 82% of the US high-income consumers and 74% of China's high-income consumer groups say that cotton and cotton blended clothing are most consistent with today's fashion trends.


    It is a luxury not to attract a large number of middle class.


    If there is anything wrong with the luxury market, it has not attracted much wealth.

    Middle class

    They have high incomes, but they do not spend much money in the luxury market.

    BrettAnderson said: in 2009, the middle class almost left the luxury market because of the weakness of the US economy, and now they are coming back gradually.

    If the economy recovers again, we can expect the rapid return of these consumers.

    However, no matter how the economy fluctuates, those super high income consumers still buy luxury goods.

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