Xi'An Consumer Survey Clothing Shoes And Hats Most Favored By Online Shopping

In order to understand the consumption status of residents in our city in time, find out the reasons of insufficient consumption and dig out the hot spots of future consumption.

Recently, the Xi'an Municipal Bureau of statistics conducted a telephone survey of 829 people in our city.

The survey shows that 69% of the respondents are expected to increase consumer spending this year.

Online shopping clothing shoes and hats are most popular.

The survey showed that 46.8% of the respondents had online shopping experience and 53.2% of those who had no online shopping experience.

According to age group, 66.1% of respondents aged 18 years old had online shopping experience, and the results show that young people are the main group of online shopping. -35

When asked what items were often purchased online, they ranked first (78.1%) in clothing, shoes and hats, second (43.3%) in daily use, and third (36.3%) in books.

In addition, in the survey, when asked what areas the respondents would increase their consumption expenditure in 2012, the top 3 places were: daily diet (62.1%), shopping (50.7%), education and training (34.3%), followed by tourism (22.7%), cultural entertainment (22.2%), housing (14.9%), car buying (12.4%), decoration (11%) and other (9.3%).

The results showed that the increase of daily diet consumption was the first choice for Xi'an residents in 2012.

Most of the meals are controlled within 300 yuan.

According to the survey conducted by the Municipal Bureau of statistics, 32.3% of the respondents who chose to eat out often accounted for 61.1%, and 6.6% of them did not go there.

In this survey, the main body of catering consumption is mainly 18 years old -50 years old, which accounts for 77.4% of the total sample size. This group of people has relatively stable income, strong consumption demand and strong consumption ability.

When asked about the frequency of eating, nearly 60% of the surveyed residents ate at least 1 times a week.

In addition, when asked about the amount of consumption consumed by the residents at each meal, the proportion below 100 yuan accounted for 41.6%, 100 yuan -300 yuan accounted for 45.1%, 300 yuan -500 yuan accounted for 8.3%, and 500 yuan or more accounted for 5%.

The survey results showed that: 80% of the respondents were able to bear the price below 300 yuan.

14.9% of the buyers have plans.

In the survey, I asked you how much this year's household consumption expenditure is compared with last year. It is expected that the increase will account for 69%, 21.4% of the total, and only 4.7% of those expected to decrease. Another 4% of the respondents said they were not clear.

The results show that nearly 70% of the respondents expect to increase consumption expenditure.

When asked about where to increase consumption expenditure, education and training accounted for 34.3%, tourism accounted for 22.7% and cultural entertainment accounted for 22.2%.

The results show that the potential of education, tourism and cultural consumption is large.

The survey also showed that in the coming year, 14.9% of the respondents had the idea of buying houses, and 12.4% of the respondents had the desire to buy cars.

The result shows that housing and automobile consumption still have room for growth.