Light Life -- Handkerchief Art Exhibition Is On Fashion In Shanghai New World.

UK, China Art and Design Association, jointly sponsored by the Art and Design Association and the White foundation, jointly launched the "light life - Paer2012 Invitational Exhibition" joint fund of public welfare foundation in May 19th.

The exhibition will last until May 27th.

Doomsday 520:

Since ancient times, it has been used as a token of affection, symbolizing simple and long feelings.

Paer adds more fashionable and fresh elements to handkerchiefs.

On the last day of May 20th, the day before the end of the world, Paer sent Paer green lovers handkerchiefs free of charge for lovers in Xintiandi Nan Li Bei, and encouraged everyone to speak love on this special day.

Treasure your time and treasure the people around you.

Public welfare: in line with the concept of light living advocated by Paer brand, we encourage positive and positive pursuit of quality of life, low carbon environmental protection, love for oneself and people's attitude towards life.

We hope that when we improve our quality of life and taste, we can bring hope and warmth to more people who need help.

Paer pall creative invitational exhibition is a public welfare activity. All 12 designer limited handkerchiefs and 6 Paer fashion handkerchiefs are on sale at the scene.

All proceeds during the exhibition will be donated to children in poor mountainous areas by 100% through one fund.

At the same time,

It will also cooperate with the one fund for a long time, and 10% of the future sales proceeds will continue to support the public welfare undertakings of the motherland.

Fortunately, on the opening day, our products and public welfare concept were also strongly supported by the people present.

Interactive session: at the opening of the 19 day, we also organized an interactive activity to invite spectators to participate. We hope that in a fast-paced life, we can stop and spend a few minutes thinking about our life.

Thinking about what is fear or fear in the past, the future and the future? Then, the seal area of the Paer specially designed exhibition guide is selectively covered with the corresponding stamp, including: family can endure and be stable; [family] looks like a dream; it can catch up and destroy; [dream] has no end; undertakings are underdeveloped; [career] can be washed away; love is confusing; love can be said to be able to be released; life can read and forget;

The purpose of this interaction is to hope that you will be brave enough to face yourself and overcome your fear.

This exhibition is specially invited by Paer, a fashion lifestyle brand, twelve famous Chinese costume designers, product designers, illustrators, graphic designers, new media artists and pboundary creators.

Exhibitors B6, Billy, Chen Feibo, Toshi, Ruan Qianrui, Song Yang, candy cat, Vader, Wei Ming Hui, Wang Yuwei, Yan Wei and Zhang Chi respectively explain their doubts and Thoughts on life and the world with their unique visual language with personal style.

"Paer" = "pa" (handkerchief) + "Er" (person) = person using handkerchiefs = warm and generous heart, quality of life, fashionable health, sunshine, environmental protection and low carbon comfort.

Paer brand brings positive attitude towards life, confident style, brave but not entangled.

In addition to the limited edition handkerchiefs created by special artists and designers, Paer has a theme fashion product designed according to the trend of fashion every year.

This is an exhibition about handkerchiefs. Handkerchiefs are beautiful, handkerchiefs are interesting, handkerchiefs are relaxed, handkerchiefs are rules, handkerchiefs are not regulated, handkerchiefs are handkerchiefs, handkerchiefs are not afraid.

This exhibition is deeply co operative with the one foundation. All sales proceeds will donate one fund to the "one paradise project" to support the motherland.

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During the exhibition, 520 special activities will be launched on May 20th.

This is an exhibition of cross boundary interaction between art, design, fashion, products and audiences.

Light living, not afraid.