New Fashions Abroad Sell Fashion Like Selling Food.
take
Fashion products
This is a new trend that sweeps the clothing market. Retailers want to tell consumers that fashion is a must for life.
Almost every day consumers come into contact with the standard food marketing links and are familiar with their skills.
Retailers have introduced this marketing style into fashion retailers, hoping to tell consumers that fashion styles are just like food.
The trend is to use traditional food display techniques to imply that fashion products can also feast their minds.
Place accessories in a container for food, put shoes in a shallow dish, or display bags in a cake holder on a glass cover.
This method also brings a different sense of interest.
The entire wall of the shop is decorated with retro food labels, including "fresh eggs" and canned frosting marks.
The clothing brand Johnny Cupcakes is this kind of thing.
window display
A pioneer in technology, they decorate all storefronts as bakeries.
At the door of the cannbi Street store, a small blackboard with "freshly baked" words greeted guests. The whole wall of the shop was decorated with retro food labels, including "fresh eggs" and canned frosting marks.
The clothing is displayed on the cooked food counter, and the eggs are packed with cartons and takeaway boxes to add interest.
In March, this trend also shrank the Arche store in Las Vegas, where they displayed their shoes on an automatic display rack on the oven.
Rotatable
Display rack
More shoes can be placed, and the display skills of food display can create more highlights and interesting feelings.
The the Fashion Deli fashion store in Cape Town takes food as its theme.
They display their costumes in Pepsi refrigerator, cooked food fridge and ice cream freezer, while shoes and accessories are placed in shopping baskets, wooden crates, vegetable shelves or glass jars.
On the blackboard, half jokingly, the words "freshly picked cotton t-shirts" and "fried fry hat scarves" add to the general feeling of supermarkets.
In the window, tables and chairs were even set up to create passions for passers-by.
This trend of window design is beginning to integrate into other product areas, such as beauty and electronic products.
Stockholm's Lush bathes products into colorful multicolor or triangular cheese shape.
At the same time, the Lomography camera store in London created the image of the fish market and decorated it with a striped canopy to publicize its "delicious" new camera.
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