2012 China Thermal Underwear Brand Development Strategy Seminar Held In Zhejiang

Recently, in order to promote the healthy and sustainable development of China's thermal insulation industry, it was jointly sponsored by the China Textile Business Association underwear Committee, the China AC brand innovation and development center, the Zhucheng Yumin Knitting Co., Ltd. and Japan's Asahi kasin Technologies Co., Ltd. the theme is "China's warming and upgrading road under the Phoenix Nirvana" 2012 China. Thermal Underwear The seminar on brand development strategy was held in Yiwu, Zhejiang, and nearly 200 people, including leaders, experts and representatives of lingerie enterprises, were represented by Peng Guifu, vice chairman of the China Textile Business Association and chairman of the underwear Committee. Thermal underwear industry The current challenges and opportunities.

　　 2012 China thermal underwear brand development strategy seminar held

China's thermal underwear industry as a strong tour of the underwear industry occupies an important position in the industry sector. However, after the rapid development of the thermal industry, China's thermal industry is now suffering from bottlenecks in development, high raw materials and production costs, lack of R & D and design innovation, disorderly competition and network impact escalating, and the market entering the crossroads.

At the seminar, Peng Guifu, President of the underwear Committee, pointed out the bottlenecks and development predicaments faced by China's thermal underwear industry. First, most enterprises lack the thought of brand operation; the two is the serious homogenization of products, the lack of market competitive advantage and profit making means; three, the rising cost and the backlog of goods. He believes that in the current situation of parallel industries with crisis and transition, enterprises and distributors should vigorously implement branding operations. They should go out to understand the trend of international market, and restructure cooperation mode, and form strategic alliance from manufacturers to terminals. On this basis, enterprises and distributors should communicate more, communicate more, learn from each other, learn from each other's strengths and avoid unnecessary irrational competition.

As a special guest of this seminar, Wei Jinlong, general manager of new material development and application and Zhucheng Yumin Knitting Co., Ltd., from the point of view of production technology, points out the misunderstanding of the concept of "warmth" in clothing enterprises and consumers. At present, there are many "fever" fibers in the market. In fact, a vague concept has misled the brands and consumers to a large extent. As a result, the textile fabrics have certain effects of heat storage and heat preservation, and some instant heating effects produced by damp heat phase change materials or their own moisture absorption and heat release effects do not have good persistence and should not be "warm" in the true sense. After that, Wei Jinlong shared with the participants the experience of the international top materials manufacturers, such as Yumin knitting and Asahi Asahi, and their experience in developing thermal underwear fabrics and the development trend of future thermal underwear.

　　 2012 China Thermal underwear brand Seminar on development strategy

The organizers also invited Yagi Shinchi, general manager of Japan's Asahi kasin Corporation, China's ten major brand planning experts, Wang Yifu, founder of VSA international brand planning agency, Wang Yifu, general manager of Hangzhou Jiheng Fashion Design Co., Ltd., Chang Chen, general manager of Russia's Tahrir group, Galina, new business model practitioner, He Shaoqiang, general manager of Wuhan Cat brand management company, Taobao B2C operation expert, senior client marketing consultant and so on.