The New Award Policy Of Xiamen Siming District Has Attracted The Top International Brand Award 100 Thousand.

If you can successfully introduce Hermes, Chanel The top brands in the world open stores in Siming District. Each brand is awarded 100 thousand yuan at a time, and can also be subsidized according to the store area when decorating the storefront.

Yesterday, reporters in the streets of the Siming District offices have seen this award - "on encouraging and supporting the introduction of high-end business brand." Not only the streets, but also the whole area from the top to the bottom, the method will be conveyed.

"The introduction of this approach coincides with the development orientation of Siming District." The people in Siming District said that the aim is to build an important shopping center in the West Coast Economic Zone of the Straits, accelerate the introduction of international high-end commercial brands and business enterprises, give full play to the brand comprehensive effect, and gather business and industrial clusters to enhance the core competitiveness and external radiation of the business.

　 The method will come into effect on January 1, 2012 and be valid for 5 years.

"High-end" directory, 79 brands "shortlisted"

What is the high-end commercial brand? This method defines and identifies it.

　　 High end business brand It is a product brand with outstanding performance in the international market, widely recognized and favored, huge effect and strong competitive advantage. It has the characteristics of long history, high reputation, high price, high quality and high grade, and so on.

An annex will be released along with the same method -- "international top brands and international first-line brand catalogue". According to people in Si Ming District, this catalogue is determined by reference to the world brand lab's list of the top 100 luxury brands in the world, Forbes's annual survey of the world's top luxury goods, and the list of the world's top 100 luxury brands released by the World Luxury Association.

In the future, the catalogue will be updated according to the annual ranking change released by the brand research institute.

In this directory, the reporter noted that the top 15 international brands were listed as follows: Hermes, Chanel, Louis Weedon, Christine Dio, Ferragamo, Cartire, Van Cleef & Arpels, Boucheron, Harry Winsto, Zhumei, Patek Philippe, Patek Philippe, count, and There are 64 international brands listed, including Versace, Prada, Fendi, Giorgio Armani, Zegna, Burberry, Burberry, Givenchy and so on.

　 Only by introducing brand line products can we enjoy support.

People in Si Ming District have to interpret the high-end commercial brand for the first time to enter the store in Siming District, with a single shop area of not less than 50 square meters, and the introduction of the main line product of the brand.

The supporting objects are: the use of commercial sites to introduce high-end commercial brands to open the owners of exclusive stores (or the actual business units of the commercial venues); and successfully introduce the importing institutions that meet the above supporting conditions of high-end commercial brands.

　 The two way of subsidy is the subsidy for decoration.

Successful introduction of high-end commercial brand stores, and in line with the above conditions, can enjoy two kinds of financial subsidies.

The owner of the new commercial brand, or the actual business unit of the business site, will be subsidized by the decoration business.

According to the actual operating area of the store (excluding the matching part area), it is an international top brand, the subsidy per square meter is 5000 yuan, and the international line brand is subsidized by 3000 yuan per square meter. The maximum allowance area for clothing is not more than 500 square meters, and the highest subsidy area for jewelry and watches is not more than 200 square meters.

The maximum amount of annual subsidy is not greater than that of the district tax, which is actually paid by the commercial retail business of the store, which is only added to the five categories of value-added tax, business tax, enterprise income tax, real estate tax and urban construction tax.

The successful introduction of high-end commercial brand stores and the introduction of more than three years of agreement into the introduction of enterprises (owners or the actual business units), each introduction of an international top brand, giving a one-time reward of 100 thousand yuan; each introduction of an international first-line brand, giving a one-time reward of 50 thousand yuan.

For a famous brand center with a certain scale of operation and a certain number of first-line brands, special funds should be arranged from trade and business funds every year to publicize and support them.

　　 "Two yuan shop" VS million list

Guo Kuncong, who lives in the Chinese area, still remembers that there were many "clapping shops" and "two yuan shops" which were criticized by locals and foreign tourists in Zhongshan Road. The sharp signs of "losing money at a big sale" are mingled with poor quality stalls. "I have observed that there is a" two yuan shop "which has sold for less than 1000 yuan in the morning. Lao Guo said.

Now Zhongshan Road has been transformed and upgraded. Only 300 meters away from the old Guo family's China Town, it has 200 meters and the longest list street in the world. The only standard exhibition hall of Ferrari and Martha Lahti in Fujian is settled here.

The space is small. Xiamen Siming District The biggest bottleneck has always been. If we want to make big articles in small sites, we must raise the "mu yield", abandon the low-end business and take the high-end way. This time, it is the hope to create more "Chinatown" and develop high-end service industry.

Some people are worried that so many luxury brands can come in? "We have done the survey. With the opening of the motor car, the high-end brand stores in Siming District have a large customer base. The sales of the famous shops are very good now." People in Si Ming district said.

However, those international brands are not good enough to serve. If they do not have enough hardware and software, they will not come easily. This requires the departments concerned to move more minds and brains.