Hangzhou Swimsuit Export Business Has A Bright Future.

For now

For enterprises, it is the traditional off-season.

But in the town of Xiang Fu and Liangzhu town in the north of Hangzhou, Zhejiang, the swimsuit export enterprises here are busy with busy production: in the workshop, swimsuits and semi finished products of various styles and styles are stacked up and down in the workshop, and the workers or skillfully operate the film machines, or the small accessories such as buttons that are quickly sewn by the hands or eyes, or the eyes of the finished products are inspected for the alignment and elasticity of the finished products.

According to statistics, in the first 4 months of this year, Hangzhou exported 38 swimsuits, more than 28.6 pieces of swimwear, and the value of goods was $1 million 890 thousand, up 25%, 8.1% and 11%, respectively, and achieved an adverse market growth.

This is undoubtedly the dawn for the textile and garment export industry which has been more stressed since last year.

The inspection and quarantine departments also actively adopt policy support, standard guidance, information pmission, etc., to provide high-quality service to swimsuit products and their export enterprises that have been newly incorporated into the entry and exit commodity catalogue of entry exit inspection and quarantine institutions since January 1, 2011, and boost their "swim" out of the new world.

Stepping into Japan and giving consideration to Europe and America

"Three years ago, our dominant market was Europe and America, but now this situation is slowly changing."

Bess is the general manager of Hangzhou Weier swimsuit underwear Co., Ltd.

Last year, "Bess Wei" exports amounted to US $2 million, of which the Japanese market accounted for 60%.

Recently, the company sent more than 20 thousand swimsuits to Japan, and the container was still on the sea, and the new 20 thousand orders came one after another.

In recent years, as the European economy continues to slump, the demand in Europe and the United States has gradually declined. In stark contrast, the Japanese market, which is separated from China, has suddenly become a new force. Many swimsuit enterprises in Hangzhou have begun to pay attention to the outstanding performance of this emerging market.

"Japanese swimsuits are of high price and variety, so the added value of the products is also high."

Yang Aizhen, deputy general manager of Hangzhou breeze Clothing Co., Ltd. picked up a female swimsuit with dots and skirts, saying that such an ordinary swimsuit would sell for 10 thousand yen (equivalent to 800 yuan) in the shopping mall, and 4000 yen for children's swimsuit. Besides, the Japanese love hot springs. Besides the beach bathing suits, there are also special hot spring bathing suits. Japanese schools pay special attention to the uniformity of clothing, specially order swimsuit uniforms with school signs. The children's swimsuit covers in Japan are also very wide, ranging from 90 cm to 150 cm, and even babies who can't swim have swimsuits.

It is the strong spending power and detailed classification that make it possible.

In recent years, it has been favored by Chinese swimsuit enterprises.

"Moreover, the shape of the Asian body is relatively close, even if the export orders are temporarily canceled, this part of the swimsuit can be digested by the domestic market and the order risk is easy to control."

Yang Aizhen said that this point can not be achieved in the European and American markets.

"But as a traditional export market, Europe and the US are still one of the main directions of our exports."

Ying Jun explained that, apart from the impact of the international financial crisis, people in Europe and the United States have 1 months' vacation a year, which can still stimulate swimsuit consumption, and swimsuits are expendable in Europe and America.

Therefore, it is a long-term lesson for swimsuit exporters to pay attention to market changes and adjust the direction of export.

Self created brand promotes new products

Although swimsuits are newly incorporated into the "law check list" for more than a year, they still belong to traditional export products.

To win market recognition, in addition to the quasi vane, innovation is still the driving force of product pformation and upgrading.

Some swimsuit exporters in Hangzhou have tried their best to make new attempts in product functionality, brand originality and variety extension.

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The "breeze" is used directly for swimsuits in the seaside and swimming pools, and is directly added to the fabric during dyeing and finishing.

Auxiliaries make swimsuits both anti ultraviolet and reduce the risk of sunburn. "Bess Wei" specially used Lycra for swimsuits in Europe and the United States to enhance the elasticity and prolong the service life of swimsuits. Ordinary white Lycras are not easy to color, and their fabrics make dark swimsuits. The results are not very good. "Bess Wei" also cooperated with DuPont Co to develop black Lycra. The cost is 30% higher than that of the original, but the finished products are of uniform color and visual effect.

These practical and functional "gimmicks" also add added value to swimsuit itself and enhance product quality.

In addition to the production of bathing suits, enterprises also dare to be first in product extension.

For example, "Bess Weil" has become the first swimsuit enterprise to produce professional bicycle wear in China from its elastic fabric, whether domestic or exported, which has gained a profit of about 6 million yuan last year.

In particular, when the enterprise has taken orders from the top brands of Japanese bicycle clothing, the research on the function and edition of bicycle clothing has reached a high level in the past 6 years.

"Light is a version, the number of revisions has reached 60 times. The top brands in Japan are very demanding on details, and we have mastered a lot of first-hand information and learned a lot of advanced management and production concepts."

Some foreign enterprises heard that "Bess Wei" was the foundry for the brand, and sent the order directly to the door.

The company has also worked with Alpine, a famous outdoor brand in Europe, and a cooperative brand of the Winter Olympic Games for many years, and has accumulated a wealth of design and production experience.

Another example is "breeze", which produces a large number of matching sunscreen clothes and sunscreen pants for swimsuits, and exports more than ten containers annually, and sales are equally popular.

At present, most of the swimsuit export enterprises in China are mainly OEM production. Even for the production of luxury brands, they are also making hard money for cost and labor costs.

Owning its own brand and recognizing it in the international market is the ultimate goal of many swimsuit exporters.

In recent years, Bess Wei has made a lot of efforts in brand building.

Its main export brands such as "JASSGO" and "JAGGAD" are positioning sports and leisure styles, including swimsuits, sports bras, yoga suits and bicycles. In the Japanese market, they mainly take e-commerce channels, the price is mid-level, and the annual sales volume is about 100 thousand pieces, which has accumulated a certain popularity and reputation.

Inspection companies join hands

"Swimsuit positioning in Hangzhou is generally in the middle and high level, and the level of consumption to the country is also high, so the quality control is very strict."

Speaking of product inspection, Yin Donghong, director of the textile department of Hangzhou inspection and Quarantine Bureau, is very familiar with the example: broken needle inspection, for example, the inspection rate of bathing suits exported to Japan must be 100%.

Enterprises should place two needle checking machines at the terminal of production, and each finished swimsuit should be checked continuously over two times.

In addition, third party inspection is required. All products are sent to the designated needle breaking inspection institutions designated by the Japanese for testing. Once the broken needle is detected, the cost is borne by the enterprise.

There is also a quality index for swimsuits, in which tensile testing is a very important step.

Yin Donghong explained that the Italy inspection department once made a demonstration. Ordinary people often step on the side of trousers when they wear their bathing suits. If the elasticity of swimsuit fabrics or sutures is not good, they will easily break off or trample, so that is a very serious quality problem.

"So in our factory, the testing master wants to pull every swimsuit 1.8 times as long as it is, to be qualified."

Ying Jun added that in order to make the swimsuit's elasticity better, it is not enough to have good quality fabrics and sutures, so the sewing process is very important.

"Bess Wei" uses a Japanese film machine worth 60 thousand yuan, and the automatic spring control device can make three-dimensional cutting according to different swimsuit designs, so that every stitch fits the elastic curve of the fabric itself.

In strict accordance with the standards of the countries concerned, Hangzhou inspection and Quarantine Bureau has also taken effective measures to ensure the quality of export swimsuits and expand export trade.

First of all, the Council has continuously strengthened its understanding and understanding of the relevant laws and regulations of the European Union and the United States, in particular, has attached importance to the quality and safety of children swimsuit products, and gradually improved the ability of enterprises to examine and feedback their children's clothing samples, greatly reducing the risk of unqualified products shipped.

Secondly, the bureau goes deep into the enterprise's initiative to assist, provide management and free technology training, help enterprises establish a model production process, strengthen their quality management system and self inspection and self-control ability, improve the quality management level and product quality of the enterprises; third, the bureau carries out the record management for the raw materials and auxiliary materials, reduces the detection ratio of raw materials, greatly reduces the clearance time and reduces the risk of products.