XTEP's Sponsorship Of Many Marathons Is Due To The Same Belief In Sports.

A few days ago, the 2012 Tianjin International Marathon, known as "Tianma", opened fire in the front square of Wuqing district government in Tianjin. This year's competition attracted 10244 athletes from 23 countries and regions. Finally, Thione and F Guy Diqy from Kenya won the male and female Marathon Championships 2 hours, 16 minutes, 16 seconds and 2 hours 37 minutes 22 seconds respectively.

It is understood that since the 80s of last century, Tianjin has taken the lead in organizing marathon events of great size and influence throughout the country.

The experience of running many times has been actively supported and valued by the Tianjin municipal government and the China Association of parks and fields, and is also well received by the general public in Tianjin.

It is reported that the current marathon race and terminal point is located in the front square of Wuqing district government in Tianjin.

The competition is divided into male and female Marathon (42.195 km); men and women 10 km and mini marathon 5 km.

There are five highlights in this tournament: first, the marathon route is located in one area (Wuqing District), which is the first time in Tianjin.

The two is a marathon race with smooth route and beautiful environment.

Three, the number of competitors is high.

Many high-level athletes at home and abroad will participate in the competition.

Four, the bonus is high and attractive.

The first prize for men and women marathon is $30 thousand.

In addition, the top three of the 10 km and 5 km marathon will also receive a bonus.

The total prize amount exceeds 1 million yuan, which has strong attraction.

Five, it is the first time to adopt the timing chip system and timing display certified by the track and Field Association, which has improved the scientific and technological content and level of the event organization, and provided powerful guarantee and service for marathon runners to get good results.

Reporters learned from the Organizing Committee of the competition that the hosting of this event has also been favored by many enterprises and businesses. Besides the strong support of some enterprises in this city, XTEP group, the famous fashion movement Brand Company in China, first joined the Tianjin International Marathon for the first time, becoming the only sponsor of the sports equipment for this event.

As a sponsor, XTEP will not only provide all ten thousand entries for competitors and referees, but also distribute costumes for athletes, volunteers and journalists.

At the game, Song Jianhong, vice president of XTEP China Limited, told reporters: "today's marathon is not a simple competitive sport. It has gradually developed in the direction of people's participation, and has included 5 kilometers and 10 kilometers of competitions.

Through contacts with the Tianjin Sports Bureau and the Organizing Committee of the competition, we learned that Tianjin's group activities were flourishing. In the streets, parks, squares, we can see running people everywhere, and Tianjin is also advocating running and training.

It is precisely because of our consistent concept that our two sides will soon reach the intention of cooperation and put it into practice.

It is reported that in addition to sponsoring the Tianjin International Marathon, XTEP has also sponsored nine marathon events including Xiamen International Marathon, Zhengkai International Marathon, Lhasa International Half Marathon, Xi'an Wall International Marathon, Hangzhou International Marathon, Dalian International Marathon, Hongkong International Marathon, Yangzhou International Half Marathon. It is currently the most popular sports brand sponsoring marathon events in China.

This year is the first year that XTEP joined hands with "Tianma". The cooperation between XTEP and Tianjin International Marathon has not only promoted the development of Tianjin marathon and the national fitness campaign, but also strengthened the deep cooperation between XTEP brand and Tianjin sports.

XTEP hopes to use marathon to promote the spread of Tianjin's sports culture with the Tianjin marathon. While advocating the national movement, Tianjin will also create a new city and sports culture card with the marathon event.