Footwear Industry In The First Quarter Was Very Sad: Consumption Tends To Slow Down.

The footwear industry in the first quarter looked a bit quiet.

Both the National Bureau of statistics and the Ministry of Commerce, as well as the data from the China National Information Center, show that consumption tends to slow down or the growth rate has dropped compared with the same period last year.

For shoe companies, even the leading domestic shoe companies such as BELLE, Daphne and Anta seem to feel "not very smooth".

Although Daphne's sales growth figures are pretty good among many shoe companies, it is also known that the increase in rents and staff costs has brought pressure on profits.

Anta hopes that the London Olympics will promote the whole industry's consumption desire.

Then the terminal can be imagined.

However, with the launch of the consumer promotion month in April, sales in all places are showing signs of recovery.

Of course, in addition to "sad", the shoe world of April also made some hot disturbances and focused on many aspects.

The 2012 China footwear and apparel industry e-commerce summit, sponsored by the Quanzhou Municipal People's government, opened the door to more people in the industry.

After rapid development in recent years, the domestic electricity supplier industry has risen to a strong position that any shoe and clothing brand can not overlook. In the next three years, five years or even longer, the brand and e-commerce channel of shoes and clothing can interact with each other and win each other's benefits. Finally, it is worthwhile to explore the brand business of brand enterprises and the brand of e-commerce platform.

At the summit, the shoes and clothing representative enterprises, vertical electricity supplier representative enterprises and comprehensive e-business platform for face-to-face interaction, this magazine was also invited to the scene, listening to witness this deep exchange activities.

After the experience, it seems to borrow someone else's ridicule to illustrate that "electricity providers do not learn well, always in Taobao".

Ignoring the hot trend of the electricity supplier, you are waiting to be a pure "black sheep". Making use of the electricity supplier to make money development is not very relevant to you.

Another focus, which is widely known by the shoe industry, is AOKANG's listing.

From August 8, 1988 to September 23, 2011, through the initial application of A shares, AOKANG international, which has been developed for 24 years, finally landed on the main board of Shanghai stock exchange in April 26th.

The bell of AOKANG listed not only sounded the new departure of AOKANG, but also added oil to more ready to be listed footwear companies, especially in Wenzhou shoe enterprises.

Just the next day when AOKANG struck the bell, the Zhejiang Red Dragonfly shoe Limited by Share Ltd, which is also a shoe manufacturer in Wenzhou, also claimed that IPO has made important progress. The environmental verification of the listed company has entered the stage of publicity.

AOKANG's prospectus shows that AOKANG will invest 85% of its fundraising amount for the construction of marketing network.

The Red Dragonfly Footwear Industry announcement also indicated that the initial public offering of 80 million shares in A shares will be raised, and the fund-raising funds will mainly be invested in marketing channel construction projects and information system construction projects.

There is no doubt that under the current competition, the growth and development of shoe enterprises and the convergence of network channels are indispensable for capital's "help".

Environment, we can not change, the trend is also irreversible, shopping malls such as battlefield, keep up with the situation, find the right way, do bigger and stronger, is the king.