The Big Name Loves The Plagiarism And The Wind Wears The Same Clothes.

2012

Has been fully listed.

However, I believe that after visiting the mall, it is not difficult to find that summer clothes are surprisingly similar in style, and the elements of broken flowers, lace and other elements encroach on the main position of almost all women's wear brands.

No pleasure in shopping and shopping

"Buying clothes now is a headache."

Ms. Meng said.

In the past, she bought a piece of clothing and could go shopping in the department store one after another. She was tireless, but she had no interest in visiting a shopping mall the other two days ago.

"The style between brands is highly similar, and even when it is selected, it is not clear who is who."

MS Meng feels that not only the brand overlap between shopping centers is high, but the goods between brands are even longer.

She said, "especially this summer, those teenage girls' brands, their long skirts and broken flowers styles even have the feeling of" confusion ". Why do they all look alike? Let everyone doubt whether designers share a brain.

She felt that not only the overlap between the elements of clothing was high, but even the personality between each brand began to disappear. "People are fringed with fringes, you wear military uniforms, you are also neutral, and you are neutral, but what are the fashionable elements of your COPY?"

Not only did MS Meng feel so sorry, but Ms. Wang, who had always been buying things without soft hands, was also somewhat helpless. "Buying clothes and even the meals of the month are all at stake. Can you afford it?"

These famous brands are mainly reflected in domestic brands, not only clothing, but also the similarity between shoe brands this year.

Almost every brand has different styles, fabrics and workmanship.

"In the past, the style knew the style of the brand, and now it is hard to distinguish from LOGO, and the style of the brand is fading away."

The same origin stems from "sell well".

"The profits of the brand are getting thinner and thinner. In order to save costs, fewer and fewer original designers are, and if one element sells better, the principle to follow is to keep up with the trend rather than create the trend to ensure the continuous selling of products."

Parkson Henan Shanxi general manager Zhang Xin said.

"No way, some consumers are alike in style, but the best we sell is these."

A guide for the purchase of an European brand.

Speaking of why this year's style is so thunder, she says "sell well".

These summer clothes were fixed at the ordering meeting earlier this year.

The design elements similar to broken flowers are not new designs this year.

As early as the end of last year, these popular elements had been applied to the new spring and summer design of major brands in Europe and America in the spring and summer fashion week in 2012.

"Look at these fast fashion brands such as ZARA and HM. They are big names for copying, but they sell so well."

The guide said that the former brand had also tried to make its own design, but later found that most of the consumers in the country were buying the new standard of clothing in Europe and the United States.

Those styles that are similar to big ones are the best sellers.

Domestic brands are plagiarized, while those in the department stores are directly copying the former two or three line women's clothing brands, not only copying elements, but also changing styles directly.

This led to the division of clothing in the department stores in China into several categories, some of which are similar to those of Jiangnan, some of which are similar to ONLY and MODA.

"A lace dress I bought on a small brand is not very different from that of Europe, but the price is only 1/3 of that of Europe."

Miss Wang complained.

Fame is high and quality is bad.

But not only does it look alike, but also the style of selling clothes is becoming more and more similar.

Ms. Meng said, "don't look at the clothes, but if you try them on, the salesperson will tell you that we have one number and we want to buy it as soon as possible."

"A lot of time, you can only buy that model."

I feel that this trend is becoming more and more evident over the past two years.

Reporters found that many clothes now not only imitate the design of big brands, but also imitate the business road of big brands.

In this regard, "now logistics is developed, and the method of inquiry is also more advanced, manufacturers hope that products are more secure, do not want to have too much inventory."

The head of a department store said.

If you think things are scarce, they are wrong.

"The quality of these fashionable women's clothes is not as good as before," she said.

Ms. Meng took a newly bought piece of floral dress, saying that just after wearing it for a week, the hem has been opened, and the buttons on her shoulders are also loose. "The price of 1000 yuan can not match the price. If it is not for this LOGO, it is not very different from those fast fashion brands, and there is no texture."

Moreover, in November of last year, Guangzhou media exposed the quality of clothing brands in a group of department stores.

According to the report, fast fashion brands such as H&M and ZARA were found to be unqualified. In fact, some domestic brands were not spared.

Unqualified items are not only focused on pH value, color fastness, fiber content, product identification, etc. even some items which are harmful to human health, such as aromatic amine dyes and formaldehyde content, have also been identified.

Consumers consider changing brands.

The ability of brand design is relatively weak, and the development cost is very high, which leads to unwilling to take the new road.

Although some brands are adjusting their styles and positioning, the patent protection of fashion is a difficult problem and will soon be plagiarized.

"For department stores, take teenage Shao Shu as an example, the brands that sell well are more than a dozen, but occupy nearly 60% of the performance, and the shopping malls will definitely not give up."

The head of a department store revealed.

As for the quality of fabrics, the person said, "for those who are foreign brands or domestic brands, they are consciously or unconsciously moving fast fashion, and design plagiarism routes to reduce inventory."

After a day's shopping, Ms. Meng bought a leopard pants in a monopoly shop for middle-aged ladies. "I think it's almost the same as those big brands, but the price is even cheaper."

She said, "first-class design, second class fabric, three price.

The same style of brand and style converge. In this case, parity can prevails.

But in terms of department stores, clothing prices are getting higher and higher.

Such quality and style, I really want to change the brand. "

Ms. Meng said.