Transformation And Upgrading Of Garment Industry And International Buyer Forum Held In Shenzhen In July

The outbreak and worsening of the European debt crisis in 2011 brought the newly restored global economy to the mire again. The Davos forum also throws out the era of "big pformation: reshaping the new model".

Now, China, including Shenzhen, is at the critical moment of industrial pformation and upgrading. We need to rethink and discover the new value and the driving force of competition, redefine the coordinates, roles and values of Shenzhen's apparel industry in the national and even world format, and explore the driving force for the development of the clothing brand.

Challenges and opportunities.

On the morning of July 8th, "the pformation and upgrading of the garment industry and the international buyer forum" will be held at the Rhododendron Hall of the 6 floor of Shenzhen Convention and Exhibition Center.

This forum is sponsored by Shenzhen economic, trade and Information Committee, Shenzhen garment industry association, Shenzhen Xingtai monsoon wind Garments Co., Ltd., Shenzhen Global Resources Network Service Co., Ltd. and World Manager Magazine co operation.

This forum will focus on the opportunities and challenges facing the Chinese garment industry. It will discuss the two directions of "the perfect pformation - the road of industrial upgrading" and "the internationalization of Chinese clothing brand" respectively, and analyze the deep self status and the future development direction of Chinese clothing brand, so that Chinese clothing brands can go out of their unique development path, and strive to help Chinese clothing industry find their own brand value and role positioning, and more accurately locate the direction of brand development in the global pattern, and explore the proposition of the times.

This forum specially invited the original.

Jiang Hengjie, executive vice president, Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, and FrancisGouten, founder of Gouten Consulting Co., Ltd., served as the keynote speaker, giving lectures on the theme of "successfully creating international brand clothing" and "international clothing brands blooming the Chinese market".

And in the "pioneer dialogue" link, we will discuss the "international clothing brand to bloom the Chinese market" and "the internationalization of Chinese clothing brand" respectively.

The manager of KPMG, a world-renowned professional service provider, will be the host of the first part of the dialogue. The organizers will also invite 3 representatives of international brands to participate in the dialogue, and the audience can ask questions on the spot or discuss with sina micro-blog.

Jiang Hengjie, executive vice president of the former China clothing association, President of world resources enterprise affairs, and peke, publisher of world manager magazine, Wu Xingguo, director and deputy general manager of Shenzhen Xingtai monsoon wind Garments Co. Ltd., chairman of Wei Han marketing communication group and CEO Chen Yinan, will be a guest speaker to discuss the "internationalization of Chinese clothing brand".

At present, China's clothing industry is in a critical period of striding forward from a large garment nation to a powerful garment country. China's apparel industry is embarking on the path of pformation and upgrading, taking the brand as the main body, taking the value as the core, taking the quality and efficiency of the industry as the goal, taking the market as the guidance, taking science and technology, culture and human as the support, taking the low carbon energy saving and social responsibility as the turning point, and taking innovation as the driving force.

In this process, "internationalization" is undoubtedly the source of the vitality of China's garment industry.

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The pformation and upgrading of garment industry and the international buyer forum will surely inspire the pformation and upgrading of China's garment industry with the accumulation of high-end wisdom.