Japan'S Expressway Service Area Has Become The Target Of Clothing Stores.

In April 14th, the commercial facilities of new Dongming Expressway in Qingshui parking area, which were opened in April 14th, were set up in the new format of fashion retailing.

The fashion shop not only has second famous freeway shops, including the famous clothing and accessories retailer UNITED ARROWS, the first catering main store Lemsons of the famous fashion department store brand BEAMS, but also includes the new shop of FREE S INTERNATIONAL and TAMAYA.

The act of highlighting the parking service area as a new sales channel and placing high hopes on it has not only appeared.

And gradually extended to women's wear chain stores and large garment enterprises.

The distance between the new East name Expressway and Gotemba JCT~ three JCT (Jinggang county) is 162 km.

It is absolutely necessary to further expand and enrich the existing parking areas and aim at those new customers who are driving time and energy to build new commercial facilities.

The newly opened NEPOASA Qingshui is such a commercial facility located on the upper and lower links and concentrating on all kinds of fashion retail stores.

UNITED ARROWS has launched the No. 2 shop of The Highwaystore UNITED ARROWS.

In December last year, the number 1 store opened in Haimai service area had an area of 34 square meters, while the 2 shop only expanded to 165 square meters.

The merchandise sold is mainly green label relaxing, except for ordinary men and women.

Besides, family products such as original daily groceries and other household products have also introduced products for children and middle-aged and elderly people, which has expanded the age range of target groups.

Prior to that, UNITED ARROWS has opened its stores to the airport and station platforms, and the market response of Expressway 1 shop is very good. "Sales efficiency is second only to the platform shops of platform shops."

Based on the above situation, shop No. 2 has not only increased the number of grocery stores with shop logo accessories, but also fully considered the actual needs of outbound travel, and introduced outdoor related products in terms of commodity composition.

At the same time, in order to prolong the stay time of customers in shops, it also opened a coffee shop with LONCAFE, the earliest French Tusi shop in Hunan Province.

BEAMS, a brand of fashion department store, has launched Lemsons, a complex store with food sales and vending machines.

The American style dinner style shop features a hot dog that customers can freely choose to eat.

Vending machines sell large sums of hand shopping bags and so on.

"If you want to sell seriously, you need to have stores and sales staff so that you can get sales data."

The main purpose is to introduce "BEAMS lifestyle" to consumers who are less concerned about fashion.

As for the vending machine set up at the same time, the company mainly takes into account that "this combination sale not only needs not to worry about the size of the shops, but also extends to other aspects such as Moore and outdoor stores."

TAMAYA company's Heartdance + is a new form of Expressway Heartdance, which is mainly built in Fashion Building and other jewelry shops.

The main target is to pass the new Dongming Expressway and the 20-40 year old young family. The products sold include infants and children's articles, pet dog supplies and dog clothing, outdoor products, etc.

TAMAYA is actively developing new formats, and is discussing the feasibility of setting up a new airport. The opening of NEPOASA Qingshui has opened its Expressway shop.

FREE 'S INTERNATIONAL launched the FR FREE' S SHOP drive-in store, selling the British tide brand Cath Kidston and the flag FREE 'S S.

In addition, candy cakes were added.

Hirose Keiji, the parent company of Zan Ying International, said that "the service area is not a mere leisure area, but will become a shopping center in the future".

"Retail businesses such as boutiques have begun to act.

Instead of following the trend, we hope to get into it now and expand it into a new sales channel.