Should Underwear Brand Marketing Be Dominated By Distributors?

I have served some Shantou.

Manufacturers, for these manufacturers to make plans, often have such a "treatment", that is, the plan is not always the final approval, but must be obtained.

Identification and affirmation can be determined.

I am bored, who is the boss?! dealers seem to be more powerful than manufacturers, so they are the masters of the game. So is underwear brand marketing dominated by distributors?

As white hot

Among the underwear manufacturers, the most important thing is to seize the dealers. In order to get the co operation of the distributors, the underwear manufacturers have to resort to all kinds of means, try every means to keep the dealers, sometimes they should put down their body and care wholeheartedly. They are obedient to them. The spoiled distributors are also used to losing their temper.

For underwear manufacturers, dealers are the parents of food and clothing. They decide the occupation degree of underwear manufacturers to the market by the support of manufacturers, so dealers play a decisive role in the underwear manufacturers' market system.

In order to expand the market share, underwear manufacturers naturally do not work hard to maintain the relationship with distributors, adjust their brand and product strategies according to the preferences of dealers, so as to consolidate their trust in brands and become an important force for manufacturers to expand the market.

But this relationship is actually built on the basis of the right word, and once the other manufacturers of the industry come up with more preferential measures, no one can guarantee that dealers will "pfer to other people's arms", so the relationship between dealers and manufacturers will always be delicate. This is not difficult to understand which manufacturers will be careful to deal with the relationship with distributors.

The channel has always been a constant pain for manufacturers. On the one hand, they must invest heavily in construction and maintenance. On the other hand, they should also prevent the occurrence of "defection" by the partners.

Dealers always have the role of "having milk or mothers". The more sweeteners the manufacturers give, the closer they are to the other party.

Vendors often love and hate dealers, but they have to be fully satisfied with them.

Although dealers have deep understanding and judgment experience on the market and consumers, it also has a negative impact. That is, manufacturers will lose market initiative and become the object of being "the emperor to make the princes" by dealers, which will not control the overall situation, which will cause unfavorable situation for brand marketing of manufacturers.

Once done such a small survey, some so-called underwear industry well-known brands in the peer, distributors or advertising companies, most of which are well known or heard of, but in the face of the same brand, consumers have the opposite view, some brands have not heard, in the purchase, many consumers only pay attention to the so-called "cost performance".

This situation is rooted in the fact that there is a serious disconnection between consumers and brands and manufacturers, so that brand related information can not be deeply rooted in the hearts of consumers. Consumers can only choose according to price when products are almost identical. Brand loyalty is of course impossible to achieve, so the brand built by manufacturers will become worthless.

Consumers are direct buyers. They are also important parts for manufacturers to pay attention to. Too much attention is paid to distributors and consumers. Eventually, brands can only be introduced into an awkward situation, that is, dealers become dominant and consumers can not understand brands in an all-round way.

Manufacturers must adjust, shift their focus to consumers, insight into their psychological appeals, consumption habits, contact with the media, life preferences, shopping pursuit, emotional advocations, etc., focus on their relevant brand building work, and carry out appropriate advertising campaigns on the carriers they often focus on, and use the media to interact with them, so as to get their recognition and recognition of the brand, and achieve a high degree of stickiness with the brand.

The advantage of this way is to form direct communication with consumers and achieve the goal of direct information.

On the other hand, it has the effect of mastering the database management of consumer data, accurately analyzing the characteristics of consumers, providing first-hand information for product development and marketing, and, most importantly, controlling consumers is equivalent to forming effective screen barriers in the game with distributors.