Children'S Wear Opens Up Large Stores, And Children'S Clothing Market Changes Greatly.

Past,

The store area of the brand is generally within 50 square meters, and the location is generally in sub business circle and non mainstream street.

Nowadays, children's clothing industry is also quietly emerging big shop mode.

The industry generally believes that children's clothing shops with more than 100 square meters are large stores, and more than 300 square meters can be regarded as flagship stores.

Wang Quangeng, vice president of Shanghai Metersbonwe Fashion Co., Ltd., said that the Chinese children's wear market is still in its infancy, and the market development space is larger. Future Ltd will also increase investment in children's clothing market.

At present, the ME&CITY children's wear has been sold for 200 million yuan, the style is biased towards adults, and the image of cool and fashionable children's clothing is highlighted. While the new MooMoo series of the United States is more lively and interesting, it has just realized tens of millions of sales revenue and will continue to increase investment in the future.

"The proportion of large shops in Barbara stores is not high, and it is not the main channel mode at present."

Xu Bo, executive vice president and general manager of Barbara Business Unit.

However, Barbara has already set up a number of brand image shops in a second tier city.

"In the operation of these large stores, we must consider how to provide diversified clothing choices to customers, create children's clothing styles under different life scenarios, and meet the clothing needs of children of different ages, and provide a more interesting one-stop shopping experience."

according to

Introduction, some flagship stores have constantly refreshed the sales records of single stores, and some of their annual sales have exceeded 10 million yuan.

Through the role of benchmarking in big stores, the overall sales promotion of regional shops has been promoted, and the recognition of agents has been achieved, and preliminary results have been achieved.

But Xu Bo said frankly, there are still many risk factors for opening a big store, so we have to be cautious.

He believes that although there are various advantages to open a large store, the high operating cost means that more Gaoping can support the operation of large stores, which tests the solid foundation of every enterprise.

The implementation of big store strategy needs some basic elements and can not follow suit, otherwise big stores will become profit black holes.