The Prospect Of Parity Home Textiles Consumption Is Promising.

In the words of President Yang Zhaohua, the growth of data in the first quarter is still in order.

Maintain a cautious and objective attitude.

In the first quarter of 2012, although the export of domestic textile brands was slightly different from that of domestic sales, the whole home textile industry showed great vitality.

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Compared to the home textile brand coverage varies naturally, but the home textile industry has relatively stable customer group consumption.

In the first half of 2012, the home textile industry's data were gratifying. The first quarter's growth rate was nearly 15%, and this data probably will make the clothing brand envious.

"After overheating in 2010 and undercooling in 2011, China's home textile industry has entered.

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In the first quarter of 2012, although the whole textile industry was relatively low, it was seen from the analysis of home textile statistics category of the National Bureau of statistics that the home textile industry has achieved varying degrees of growth in terms of production, sales, exports, profits and taxes, and has continued the stability and development of the industry.

Yang Zhaohua, President of China Textile Association, said.

Home textile exhibition function pluralism

The decline in the profit of single products led to the rapid growth of par products, which is a major feature of the home textile industry in 2012.

"In the first quarter of the consumer survey, the growth of first tier cities and front-line and second-line home textile brands is not obvious, while the mid-range products show a good momentum."

Yang has great expectations and support for the future trend of home textile consumption.

However, for medium sized home textile enterprises, market consumption and the "two major deficiencies" of enterprises' funds still perplexed the operation of the industry.

"Under this background, China International Home Textiles and accessories (Qiu Dong) Fair shoulders the guidance of industry associations in the pformation and upgrading of enterprises, delivering industrial confidence and improving marketing channels."

With the introduction of a series of policies to stimulate the economic development in the second half of 2012, the international home textiles and accessories (Qiu Dong) Fair in 2012 has become the best opportunity for enterprises to promote themselves. As of now, nearly 1000 enterprises and more than two hundred overseas companies have signed up to participate in the exhibition. The scale of the exhibition has reached the highest level in history, and the display area of its 138000 square meters, and the popularity of nearly 60 thousand home textile industry elites, has indeed brought great confidence to home textile enterprises.

The home textile exhibition has a strong attack on domestic textile enterprises. The domestic enterprises are located in the E Museum of the New International Expo Center. The international famous brands are concentrated in the W1 Pavilion, covering two main entries in the East and the south, and the 8 fabric exhibition with nearly 100 thousand square meters will bring their latest popular ideas.

Haining, Yuhang, Tongxiang, Shaoxing and other textile industry clusters, Ke Lida, Zhonghua, Changhua, Ke Lida, Zhonghua, Tate, Yuan Zhicheng, Yulong, Zhi Da, Zhong Wang, Otas, and Xin, O Bo Lai, Baosheng huting, British beauty home and other well-known fabric enterprises will also release their latest research and development fabrics.

Dream orchid, red bean, Vico, mercury, shark, pleasure, dinosaurs, world anda (An Shuibao), Daly and many other well-known bedding brands, the domestic towel brand Jie Li Ya and "towel city of China" Gao Yang organized the exhibition group to actively participate in the exhibition.

These domestic brands will pay more attention to the innovation of ideas and strive to achieve the ultimate goal of products and services.

W1 Pavilion highlights frequently. Overseas exhibitors such as Turkey Pavilion, China Taiwan exhibition group, European Exhibition Group and international famous bedding NICHA, KUAN 'S LIVING, NOYOKE will make a high-profile appearance and work together to build bedding platform.

In the European Pavilion, Italy top bed brand Martinelli Ginetto is particularly prominent, and Guy Laro Che is famous French bedding brand.

The Greek Pavilion is again exhibiting this year. 4 exhibitors Cocomat, IFI, Sarlas and Vasilas Christos will display bedding, towel products, decorative cloth, curtain cloth and accessories.

"The downturn in the real estate industry has also brought great impact to the fabric industry, but with the deepening of the livable project and the popularization of the urbanization rate, there will be good prospects for cloth, towels, bedding and so on."

President Yang encouraged small and medium sized home textile brands, using exhibitions and other opportunities to actively expand brand awareness and reputation.

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Cross border decoration becomes a bright spot

The 2012 home textile exhibition will continue to create a new realm of home furnishings and reinvent the new concept of home furnishings.

The idea of "home textiles" can restore some confidence in our brand.

For example, the growth of e-commerce has been greatly improved in recent years. The home textile category has made the fastest convergence of home textiles, home furnishings and home furnishings, and has become an effective "Kyushin Pills" for home textile enterprises at present.

Yang mentioned the growth momentum of Taobao in particular. "After 80, these online shopping main players have expanded the space of e-commerce, and the turnover of 110% has made many brands look up to Taobao."

The cross border cooperation of home textiles + home furnishings is an organic combination of soft furnishings and furnishings. At this Hometextile exhibition, the cross border exchange between wallpaper enterprises, dragon mansion, gentry, and respected wallpaper enterprises and cloth art enterprises also draws a strong sense of the concept of home textiles.

High quality source of high technology, green technology, low carbon home textiles, functional home textiles is also one of the highlights of this exhibition.

The famous towel enterprise headed by jliya and Gao Yang industrial cluster organization of "China textile base county" and "China towel and carpet city" are the latest 10 new technology products.

The core product area is composed of traditional Vic and Hongrun functional pillow enterprises. There are also Chau spring industrial cluster silk quilts and Pujiang, China's quilted town. They will bring a variety of latest styles of bedding.

The home textile exhibition has opened up 300 square meters of exhibition area for the Jiangsu textile industry, such as the Hunan dragon group and the golden sown bird. It will show bedding and other kinds of fabrics containing hemp fiber, and introduce high-tech, natural and environment-friendly hemp textiles, and bring more energy saving and environmental friendly urban lifestyle.

"Although the adverse factors such as labor cost growth, logistics cost growth, and product prices are difficult to be up, there are still some adverse factors, but the measures such as internal and external marketing and e-commerce are very timely. Therefore, the home textile exhibition soon completed the exhibition of 95% booth area, and also made it clear that the home textile brand's confidence in the industry and exhibition."

President Yang said.

Home into the "soft" era

In this exhibition, the exhibition charm of the mall was brought to the exhibition, and the display skills of the store were displayed at the scene, and the "soft decoration" of more cultural and artistic elements was integrated into the "soft" era.

In particular, the European bedside enterprises, according to the color of space through hard packaging related support, from furniture to home decoration, small to a pot, a bunch of flowers, have their own unique creativity.

The psychological distance between customers and goods can be eliminated through an ingenious arrangement of goods.

"Aromatherapy, sanitary products and other products are widely used, and the upgrading concept of home furnishing makes the industry quietly changing.

Fast selling brand price is flat, but products and services are very high quality, cost performance has become the highlight of home textile brand and consumers. 300-500 yuan products become the most popular price band in home textile market, compared with the same price products in the past, no matter the quality of products, on-site display, after sale, etc., they have made great progress.

President Yang once again affirmed the rhythm and effect of fast fashion.

The release of color trends is one of the highlights of the home textile exhibition. The designer will show unique originality in the release area.

Color therapy is a field previously not covered by home textiles, and the concept of using color to relieve the pressure of life is recognized today.

As a cultural DNA, the display of intangible cultural products of home textiles has always been the focus of the audience. In August, the exhibition of Yun brocade, Dong brocade, Shu brocade, blue printed cloth, Xinjiang handmade carpet, and traditional handicrafts, such as accessories and so on, was again in full swing.

The three parts, namely, publicity, knowledge consultation, on-site exhibition of non heritage inheritors, integrate cultural reality, artistry, authenticity and typicality and demonstrate the charm and demeanor of textile intangible cultural heritage from all angles and angles, so that the audience can feel the exchange and combination of Chinese traditional culture and industry.

Finally, President Yang Zhaohua referred to the home textile design competition held by the Association for many years. "Product ideas and creativity are still the focus of the future home textile industry. Please pay attention to the 2012 China International Home Textiles Design Competition in the same period. Let's join the upgrading of the creative culture of China's home textile industry."