Shanghai Textile Fashion Industry Press Conference Held Ceremoniously

Yesterday, "Shanghai textile."

"Brand planning expert seminar" and "Shanghai textile fashion industry press conference" were held at Shanghai international fashion center.

Shanghai textile fashion industry development Co., Ltd. unveiled this conference.

"The mysterious veil" made it debut with "M50", "Shang Jie LOFT" and "Shanghai international design exchange center", announces that the strategic layout of Shanghai textile fashion industry is basically completed.

At this point, Shanghai textile has pformed into an aircraft carrier of China's fashion industry.

In the 90s of last century, in the face of the declining trend of economic benefits of traditional textile industry, Shanghai Textile Group established the development strategy of "technology and fashion", and made use of its visible and intangible advantages to create the creative park throughout the country.

Starting from the earliest M50 Park, closely following the requirements of the development of creative industries in Shanghai and the direction of Shanghai's urban pformation, in a few years, Shanghai characteristic Creative Industrial Park, such as M50, Shang street LOFT, Zhuo Wei 700, West Suburb Xin Bridge, has been cultivated.

In order to gather all the advantageous resources and speed up the construction of textile fashion industry, Shanghai textile was established in 2010.

Fashion Industry Development Co., Ltd., comprehensively improve the layout of fashion industry, and create a fashion industry chain.

Shao Feng, chairman of Shanghai textile fashion industry development Co., Ltd., said that during the two years, the company focused on the concept of "technology and fashion", extending from traditional manufacturing to the follow-up service value chain of manufacturing industry, adhering to the development path of fashion industry, taking the high-end clothing and clothing brand as the core, taking the brand of Creative Park as the platform, relying on the designer incubator, network marketing, cultural media, exhibition activities, brand output, property management and so on, forming a complete industrial chain.

Shao Feng said that the Shanghai international fashion center, pformed from the original seventeenth cotton textile mill, is a model of the gorgeous industry of the 100 year old industry. The center aims to create the fashion experience platform of Asia's largest fashion publishing and display. The trial operation stage has undertaken the high-end fashion activities such as the closing ceremony of Shanghai fashion week and Huayi night.

Based on the unveiling of Shanghai international fashion center, Shanghai textile also officially released the strategic layout of the brand park.

It has four brands, six platforms and 11 professional companies.

The four brands are M50 fashion culture brand with fashionable culture as the source of creativity, and fashion street brand LOFT fashion design brand with the core of clothing design. The design center of Shanghai international design exchange, the fashion experience brand of Shanghai international fashion center, which is mainly designed by indoor, plane and industrial products, is based on the four fashion brands. Based on the four brands, Shanghai textile proposes to build six major platforms for the fashion industry, including the CreativeM50 creative and innovative training and promotion platform, the fashion designer incubator platform, the contemporary ceramic art and culture experience platform, the creative design master exchange platform, the Shang street Loft Xin Ling e-commerce service platform, and the large-scale fashion activity exhibition and service platform.

According to the introduction, the four brands and six platforms have been fully run by 11 professional fashion operators of fashion industry development Co., Ltd., which will provide better professional services for the development of fashion industry in Shanghai and even the whole country.

Zhu Yong, President of Shanghai Textile Group, said that Shanghai textile pioneered Creative Park as a foothold to create a brand new fashion industry. It is committed to becoming a comprehensive service provider of China's fashion industry and weaving colorful fashion life for consumers.