To Speed Up The Development Of Enterprises, The Brand Value Of Dream LAN Has Risen To 15 Billion 806 Million Yuan.

On the afternoon of June 28th, the ninth world in 2012 was held in Beijing.

The conference and 2012 (ninth) China's 500 most valuable brand press conference, the Organizing Committee announced: Meng LAN brand value jumped to 15 billion 806 million yuan.

In the Chinese brand national team lineup based on financial analysis, consumer behavior analysis and brand strength analysis, "dream Lan" ranked eighty-sixth among the 500 most valuable brands in the year.

The industry is far ahead.

"Dream Lan" brand was born in Yushan Town, a famous textile town in Changshou City, Jiangsu province.

After years of struggle, "dream Lan" has grown into the "dream team" of China's home textile industry, and won the first "China famous brand" in 2000.

Since then, Meng LAN has always been the leader of the first national enterprise technology center of the bed products industry, and has been recognized as the first National Postdoctoral research station, and has become the Secretariat of the national household textiles Committee.

Meng LAN widely absorbs high technology talents at home and abroad. Around the key points of "low carbon and environmental protection", we have developed a batch of ecological and healthy home textiles. We have developed more than 600 national patent products, and the number of invention patents has reached 21. Among them, only one set of "natural colored cotton and cotton" products apply for 3 invention patents.

In 2011, Meng LAN invested 30 million yuan to promote technological pformation, introducing automatic quilting production line, enterprise production.

Increase by more than 3 times.

"Dream Lan" bedding brand firmly ranks first in the home textile industry.

Facing the new trend of structural adjustment and scientific development, in 2004, Meng LAN closely followed the national industrial policy and worked closely with state-level scientific research institutes to promote the domestic "Godson" industrialization project out of the laboratory, completed the pformation process from developing samples to products, and then to commodities, and successfully developed 10 new products, such as computers, cluster computers and e-book bags, which filled the domestic blank, and possessed more than 100 core technologies such as invention patents and software copyright. In the first half of this year, 45 patents were applied.

Godson electronics has successively undertaken 4 major national projects, including the 863 plan of the Ministry of science and technology and the "nuclear high base" of the State Council.

Meng LAN has become the only private enterprise in Jiangsu province that has won the "national demonstration project of high technology industrialization".

In addition, Meng Lan also responded positively to the government's call to encourage private enterprises to "go out" and pnational cooperation with international companies, and invested in the construction of the Amur Heihe border oil storage and pportation complex project. The total investment of the project is 7 billion 760 million yuan, and it has entered the countdown for the construction of the oil pipeline crossing the Sino Russian border. After the completion of the project, the scale of crude oil treatment has reached 6 million 200 thousand tons / year, and it can form a petroleum production, refining and chemical industry, cross border storage and pportation as a whole, and a long-term stable production, processing and trade cooperation system.

Qian Yuebao, chairman of Meng Lan group, said that during the "12th Five-Year" period, the dream orchid group will always adhere to the spirit of "innovation, quality, trustworthiness and harmony" to speed up pformation and upgrading and speed up the growth of enterprises. By 2015, the group will achieve annual sales revenue of over 50 billion yuan.