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    Ningxia's "Maternal And Aunt Street"

    2012/7/7 10:51:00 67

    Clothing StoresMerchantsFashion Trends

    Xiji is a county in Xihaigu, a poverty-stricken area in Ningxia. Xing long is a Hui town in Xiji County. The town sets many, the next day a collection. On both sides of the street are vegetable markets, fruit markets, two river trenches, a ditch in a bull market and the other in a sheep market. Cattle, sheep, motorcycles, newly built buildings, refurbished highways, flying dust, standing on the roadside and bargaining animals on the wall constitute a street scene in remote towns. In these busy scenes, there is a unique style of street. Hundreds of meters of The Strip, hundreds of shops, all the same female boss, the rusty arched iron gate on the street has written 10 words: "Xing Long Town, a street for business."


    "It's all about life." Looking back at rows of shops, Zhao Ping seems to be looking for himself. "A street" is not a long history, only 20 years. Zhao Ping, a 54 year old Hui woman, is the elder statesman on the street. From the village of single village in Xing Long town to the village of Xing long in the town government, several children were nurtured.


    Poverty changes. "At that time, the idea was very simple and poor. It was just to make the children live better, eat better and no longer be poor." In the early 80s of last century, Zhao Ping stood with her husband in a few market fairs around the world, and suffered unprecedented mental pressure. At that time, there were not many women in the town who were doing business, but they were not ruly and liked to show their faces. They didn't understand even their parents in law. Fortunately, there was a husband's support, and Zhao Pingting came over.


    At that time, it would take 3 days to get to Gansu Jingning County, and sometimes the bus could not wait for the shuttle bus. Think of the bitter experience, Zhao Ping thought: "or the old saying is good, bitter sweet, because I pay, family economic conditions are good, the children eat better. The biggest regret is that busy with business, there is not much time to manage children, and children only go to junior high school.


    By setting up the "first pot of gold", Zhao Ping opened a clothing store on the street of Xing Long town and became the earliest one on the street. Merchant One of. "Selling clothes is most afraid of pressing goods, but I have never happened here." Speaking of his own business, Zhao Ping was quite complacent. As he grew older, Zhao Ping felt he was right. Fashion trend Not as good as before, she promptly extended her tentacles to daily chemicals. First, with the improvement of living standards, the demand for cosmetics is increasing, and the profit rate of cosmetics is higher than that of clothing.


    Today, Zhao Ping's cosmetics shop has achieved the "one to four" fission. Apart from the two sons not participating, the other three sons and one woman opened one, and three sons also started cosmetics wholesale. "When a son goes out to work, he is run by a daughter-in-law. When the shop is busy, I go to help and take care of them. I give them advice, and experience is trained over the years." Zhao Ping gradually faded away from his daily business and took care of an orchard with his wife. "The children are very filial, taking us to Beijing, Sanya and Xinjiang."


    Zhao Ping and his wife had a good start. In the 90s of last century, more and more Hui women went into business in the town of Xing lung. The government of the town of Xing lung realized that the street could become a stage for women to go out of their homes and show their talents. In 2009, the word "entrepreneurship" was added to the street names. At the same time, there were also policies and financial support for the wives and mothers, which provided small interest loans for many shops, but also hardened the road. Two.


    Snowflake fashion shop owner Lan Ying is a top student brought out by Zhao Ping. Lan Ying Kai Couture In the past 20 years, Zhao Ping has just started to go to Gansu to buy goods. "She showed us how to choose goods, how to match colors, and unreservedly passed experience to us." From the original bedding, men's clothing, underwear, everything is sold, and now to women's clothing, after years of market beating, the business of Lan Ying is getting more and more sophisticated. The annual sales volume of clothing stores can reach 800 thousand yuan, becoming the "clothing bigwigs" in the town.


    "Now it belongs to the off-season. In winter, people who go out for work come back, and the shops are crowded with people, and the business is wonderful." Lan Lan said that his wish is to open several branches, and open a children's clothing shop. "Good salesmen are too hard to find. They are strong enough but not enough. The girls in the mountains get married early and do not work long."


    "After 90", the debut of her aunt has injected a new function to the "maternal and aunt's street" - leading the fashion of the eight villages. Mu Lianhong's shop name is unique in the street -- "clothing and soliciting", retro style decoration, brilliant colors, and the target customers age 18 to 23 years old young people. The "post-90s" Hui girl who drifted in Beijing said: "there are babies, and they are small family owners who are both rich and able to care for their families."


    There is a good tradition of "one wife Street", that is, to help the masses of the Han nationality and help the old and new businesses. 20% of the street operators are Han. Wang Yanyan, a 29 year old Han girl, runs a clothing store. She has been buying goods with Zhao Ping and Lan Ying repeatedly. "They have taught me in a sincere way that our relationship is good." The prosperity of Po Jie street also attracted outsiders and mainlanders. Jingchuan people in Gansu opened 4 shops on the street.


    The wives of these wives are now working in Yinchuan, Xinjiang and other places. Some of them run long distance trucks, and some of them work on construction sites. "Men are here" incidental ", we are the masters here. Zhao Ping said. "Incidental", this is the "positioning" of the wives and wives of the maternal aunt street, with pride and glittering face.


    Actually, it is also a description of the Hui nationality women's struggle against fate, secular challenges, poverty and the age.

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