Research On National Brand Strategy Promotes Economic Pformation And Steady Growth

June 29th, "state

The first issue of the conference on issues research and the study of national brand strategy is held in Beijing.

It is reported that this is the first national soft science research project jointly launched by enterprises and research institutions in China, and also the first public release of the results of the "national brand strategy research".

With the continuous development of economic globalization, brand has become an important index to measure the status and influence of a country in the world.

In the face of the current situation of foreign brands occupying the Chinese market and the massive pfer of Chinese wealth to foreign brands, with the strong support of the China Science and Technology Development Strategy Institute of the Ministry of science and technology, the Heng Yuan Xiang group and the Institute of industrial economics of the Chinese Academy of Social Sciences have established strategic cooperative relations with the Institute of industrial economics of the Chinese Academy of Social Sciences, and jointly launched the national soft science research project "national brand strategy research" project, hoping to explore the way of national brand building, arouse national attention to the national brand, so as to thoroughly improve the market system and environment for the survival and development of Chinese brands, provide good guidance and reference for the formulation and implementation of China's national brand strategy, and promote the revitalization and development of Chinese brands.

The project not only officially opened the prelude to national brand research, but also marked the birth of the first domestic organization for systematic research on national brands.

The project of "national brand strategy research" has been implemented since March 2011. After a year of unremitting exploration, it has passed the acceptance of the Ministry of science and technology successfully. The leadership highly appraised the project to achieve the three "first time" in Chinese History: the first time to regard the "national brand" as a national soft science research subject; the first time it conducted a comprehensive, multi angle and comprehensive study of the national brand; the first time, the national soft science research was carried out jointly by enterprises and research institutions.

The relevant research results of the "national brand strategy research" project have been compiled into the first book to study the national brand of the national brand strategy research. The book focuses on the critical period of China's pformation and development. The first in-depth analysis of the internal structure, influencing factors and formation mechanism of the national brand, comprehensively expounds the strategic position and role of the national brand, compares and combs the experiences and practices of the developed countries and regions.

At the same time, based on field research, literature review and quantitative analysis, the paper explores and analyzes the economic foundation, institutional environment, branding organization and the main obstacles that may be faced in the construction of national brand. With the government guidance, innovation atmosphere, independent innovation, policy support and external exchanges as the breakthrough point, it outlines the basic path and core links of China's national brand construction, and puts forward policy orientation and countermeasures accordingly, which is forward-looking and policy value.

The book was officially published today and met with readers.

Wang Yuan, President of the China Science and Technology Development Strategy Research Institute of the State Ministry of science and technology, Li Ping, director of the Institute of quantitative economics and technology economy of the Chinese Academy of Social Sciences, and Huang Qunhui, the party secretary and deputy director of the Institute of industrial economics, Chinese Academy of social sciences.

Party committee secretary and chairman Liu Ruiqi of the Group Co., Ltd. unveiled the new book and ribbon cutting.

Wang Yuan said that it is of great significance to talk about the national brand in the current situation in China.

If the research results of the subject can be seriously interpreted by the society and widely publicized by the media, it will enable our enterprises to shoulder the responsibility of the entire national brand, so that China can move faster from an economic power to an economic power.

Huang Qunhui introduced that the national brand is a brand-new research field, and it is also a crucial topic for China's development.

In order to realize the pformation from an industrial power to an industrial power, China must start from various aspects and vigorously energetically push forward the brand building of the country.

By exploring, we find that: first, social wealth begins to shift to the direction of having excellent national brands. Therefore, if we want to turn China into a rich country and let people live better, we must build up the national brand, thus triggering the pfer of social wealth.

Second, the size of the national brand is determined by the size of the intangible assets, and intangible assets have become the largest and most important assets of a country. Therefore, the construction of the national brand should also be the number one project.

As a modern service industry with "promoting the progress and development of human society", Heng Yuan Xiang (Group) Co., Ltd. has been committed to the unremitting exploration of brand and culture for a long time, hoping to make outstanding contributions to the rise of Chinese brands in the world.

In the face of the current situation that foreign brands are occupying China's market, China's wealth has been pferred to foreign brands in a large number of years. Heng Yuan Xiang has been anxious for the country's emergency. In 2010, it first put forward the "world brand strategy research" in the whole country. It plans to carry out research on the national brand and national culture in ten years and 100 million yuan.