Lining Spent Huge Sums Of Money Signing CBA League Matches

Recently, about Li Ning Co becoming

The news of new equipment sponsors is endless, but Li Ning Co has not made a positive response.

This morning, Li Ning Co executive chairman Lining and executive vice president Jin Zhenjun held a press conference at the Lining operation center in Beijing. Reporters also asked questions on this issue.

Despite rumors that Li Ning Co used 2 billion yuan to "smash" the CBA League, Lining himself kept silent about the number of contracts he signed. He said that because the specific signing amount involved a confidentiality agreement, he could not disclose it. He said frankly, "it is not cheap, but I believe it is worth the money".

Spending so much money on the CBA League is a pressure or a driving force for the changing Li Ning Co. Lining himself thinks that he has been optimizing the company for the past two or three months. From a financial point of view, Li Ning Co has the ability to do well (sponsorship CBA) and concentrate resources on the most important thing.

Li Ning Co investment in CBA not only invest in the CBA League, but invest in basketball.

Basketball as

The most popular sport for young people is the market that Lining brands should devote themselves to.

Although now the Chinese market

Tends to be saturated, but in fact, China's sporting goods market will grow more and more.

Lining said: "if we break away from sports, the brand of Lining will lose its vitality.

So from now on, the company should focus on the core brand (Lining brand), focus on core businesses (basketball projects), and focus on the core market (China's domestic market).

It is not hard to see that Lining intends to turn the Lining brand into China's first basketball brand, and signing the CBA League advantage platform will help Lining achieve the goal faster.

The CBA League is China's most successful and mature professional basketball league. With the growth of "age", brand value is also rising. Li Ning Co is committed to it. It is also the huge market value and brand influence behind its competition.

Now there are 17 teams in the CBA League, which represents 17 different cities. Each city covers the surrounding areas. Li Ning Co also hopes to promote the company's design, sales and operation to a better direction through this layer of leading role.

As Olympic champion,

Olympic torch bearer, Lining and Olympic Games are inextricably linked.

In July 28th this year, Chinese athletes will compete for gold in the London Olympic Games.

As a senior Lining, though he has been away from the arena for many years, he still cares about Chinese sports. At the meeting, he also sent sincere wishes to the Chinese athletes who will soon be on duty. He said: "I would like to sincerely wish our Chinese athletes to show excellent results in the Olympic games and win more medals.

Since it is a competition and has been prepared for many years, I wish them success. "

While wishing the Chinese athletes, Lining did not forget to publicize the brand. He laughs, "Li Ning Co is the partner of the five dream teams of the Chinese gymnastics team, badminton team, table tennis team, diving team and shooting team. I hope they can win more than half of the gold medals of China."