The Negative Effects Of "Hunger Marketing" On Hermes And Other Brands

The brand status of global luxury goods is much higher than that of LV. Hermes Kelly package is not sold from counters, but ordered.

Ordering a package ranges from 80 thousand yuan to about 200000 yuan, and it takes 4 years to wait. So it is not easy to cheat.

However, the annual output of hermes bags is not fixed, and the demand for the global market is very large.

This opaque market has left people with unlimited imagination, and also made counterfeiting a trend.

As a luxury, raw materials are not enough. It requires technology, technology and design to create perfect products.

Hermes began to make carriage accessories and chain chains. Therefore, it has a unique skill in sewing leather. It is not a counterfeit.

However, counterfeiting is a worldwide phenomenon. As a luxury enterprise, it is better to do better to avoid the intrusion of fake goods.

Another thing we can't mention is that Hermes is "

"To achieve the ultimate brand, internal management has great pressure," these negative things "control is not in place, the crisis will come out.

This crisis is due to the excessive power of the shop assistants, because they have a small quantity of goods. They control who will be given to them after they arrive. They can even directly connect with the regular channels and trading companies of the headquarters, and sell the information such as internal Secrets (number, appearance, material, etc.), such as those who have food stamps in the age of planned economy.

In fact, fraud is often a combination of poor management and interest driven management. There are many problems in the management of the company, and many opportunities for those who are interested in it are likely to break through.

Moreover, there is always one advantage and disadvantage. Herm's global hunger control and sales act can produce a "phenomenon" in short supply, which can satisfy the so-called "scarcity" of luxury goods, but this is the necessary condition for the influx of counterfeit goods. If the fake is not sold, no one can fake it.

The same is true of Moutai's problems in China.

When counterfeit goods spread to a certain extent, the phenomenon of "fake goods expelling genuine goods" can happen.

We should draw lessons from the phenomenon that "bad money drives out good money" in life. In reality, everyone will spend dirty, broken bills or bad money that is not convenient to store as soon as possible, leaving a neat and clean currency.

In the absence of real goods, fake goods become genuine goods.

The brand of Hermes is very high in the high-end crowd, and sales is not a problem.

Companies like Hermes are in China.

The most important thing is to maintain the brand image, they do not want to "goods" out of the mess.

Hermes has to make influence in China.