How To Realize The Connection Between Fabric And Clothing Source And Flow

PPG, established in 2005, has been integrated by e-commerce and traditional retailing, relying on the call center for sale. (Direct Selling Company) Soon, its low price bundling strategy has become a shining new star for online men's clothing direct selling website, which makes consumers feel that "even if the product is not good, it will not lose where they buy", thus stimulating their initial purchase behavior.

Accompanied by huge media, TV media advertising fees and celebrity endorsements, PPG reached the peak of his career in 2007. Even at this time, the company did not put customers first, and complaints about "rough workmanship, shrinkage and untimely return" were everywhere. PPG, which lost the trust of its customers, increased the scale of advertising investment with cheap products.

In January 2010, PPG was sentenced to economic compensation by the Shanghai district court. The bank's 1 million 800 thousand yuan deposit was frozen and the company's surplus materials were moved away. "DELL of the clothing industry" fell to the ground.

The electricity supplier encountered difficulties, many experts attributed it to not "light assets", and the large inventory became the biggest problem that troubled him. At the beginning of this year, legend has it that in Zhejiang, Jiaxing, Pinghu, a large number of product inventories of electronic business are stacked up there, and the clothing professionals who saw the spectacular stock situation sigh to the author that some of them are likely to end up in stock.

There are many reasons for clothing inventory. We can find problems in its style, fabric and quantity. But when I have the opportunity to meet the fabric buyer of fabric suppliers, I feel that there is a problem with the fabric suppliers. The lack of fluency is likely to leave a hidden danger for the quality of their products and adversely affect their survival.

Professional docking

In the process of visiting Shaoxing Textile City, I find that the problem of language barrier between the buyer and the fabric manufacturer has become a problem.

The fabric enterprises have thrown off the terms of professional terms, while the purchasers of garment enterprises are talking about a bunch of adjectives. When these nouns and adjectives connect, the comic effect comes out.

Fabric enterprises tell buyers about their fabrics "warp, yarn, yarn, weight, density" respectively, and the fabric buyers of garment enterprises are puzzled. They interrupt the fabric merchants, and ask directly, "is there any fabric that feels sticky, thin and opaque and has texture?"

When a fabric manufacturer hears such a problem, it changes its way of service immediately, and produces fabrics that meet these adjectives for buyers to choose.

"We had a very popular garment last time, but the buyer reflected that our fabric is not good enough and the color is serious. Do we have any fabrics that are not fading, light, and colourful?" an e-commerce purchasing manager asked fabric suppliers. Because this description is too general, although the fabric supplier recommends to the buyer according to the information, the buyer finally fails to find his "ideal" fabric and fails to return. The seller does not sell his fabric, and his face is filled with helplessness.

Another experienced buyer described the product he wanted: "how much more than the color fastness can be placed, and how much less can it be knitted?" After hearing the description, the seller quickly took out his own fabric samples, and soon the two sides concluded the deal.

Any industry has its own language, which is commonly called terminology. Similarly, fabrics also have their own language and their own professional terminology. 在技術描述方面，電商采購者需要弄懂原材料成分，包括每一厘米的密度、表面每平米克重、每條基維線的紗線數， 每緯線的刻紋拉彈力度、寬度和長里的縮水率、色牢度;在顏色方面，增白、特黑、奶白、大紅、紫紅、紫色、綠色、灰色、玉色、黃色、卡其、雪青、古銅色、梅紅、墨綠、豆綠、藏青、天藍、粉紅、米色、橘黃、駝色;在質量標準方面，有OEKO-TEX STANDARD 100、ISO9002、SGS、ITS、AATCC、M&S;檢測標準中有色牢度、尺寸穩定性、外觀持久性、拉伸強度、撕破強度、接縫滑裂、抗起毛起球性、耐磨性、拒水性、抗水性、織物密度、紗支、克重等;面料的種類很多，有平紋、斜紋、緞面、綃、提花、爛花、春亞紡、格子、條子、雙層、雙色、花瑤、高士寶、雪紡、喬其、塔絲隆、彈力布、牛仔布、牛津布、帆布、滌棉、滌捻、白條紡、黑條紡、空齒紡、水洗絨/桃皮 In terms of raw materials, polyester, nylon, acetic acid, cotton, rayon, rayon, silk, silk, spandex, filament, staple fiber, black silk, cationic, triangular profiled yarn, air textured yarn, microfiber, fully drawn yarn, prefetching wire, stretch textured yarn, drafting twist yarn, etc. These classifications are very complicated. Only one of them is color fastness to soaps, color fastness to rubbing, color fastness to light, color fastness to perspiration, color fastness to water, and white fastness to chlorine bleaching.

Recognizing these languages is a very large systematic project, which is obviously difficult to achieve in a short time, or even sometimes unnecessary. "People who buy cloth don't need to understand too much. Their descriptions are good as directed." A fabric merchant told the author so.

Fashion fusion

stay fashion The buyer is not a new word. The so-called BUYER, according to the international common saying, is to travel around the world, often pay attention to all kinds of information, grasp large quantities of information and order, keep on contact with all kinds of suppliers, and organize some sources of goods to meet different needs of different consumers. Buyers must stand at the forefront of the fashion trend, understand the industry standard and the ability to distinguish goods, and be sharp at the right time to buy goods that they consider fit for a low price, sell at a low price, and earn a certain profit at a low price. This is the basic quality that a buyer must possess. Buyers often buy goods when they sell goods or go to the cheapest franchised stores of a brand, and then go to the right place to raise some prices for sale. This requires a strong understanding of fashion.

　　 Buyer The work in the new clothing market is no longer a fashionable role. According to the information provided by the American and British Retail Industry Association, the buyers in the retail industry are divided into data processing, data analysis, monitoring sales, inventory monitoring and logistics information, because the retail industry is relying on goods and sales to enhance the sales volume of each season and year, so buyers are more connected with interests, and the industry calls them "fashion dealers".

The buyers mentioned above are actually foreign buyers. Chinese buyers are different. In China, buyers and sellers are similar to merchandising and purchasing, but these two occupations are only a small part of the buyer's work.

But some changes are taking place quietly. In recent years, many professional clothing colleges have set up a professional fashion buyer, and some enterprises have begun recruiting for qualified fashion buyers. In March 28, 2012, the first China youth fashion buyer competition was launched in Beijing by the China Fashion Association and China Fashion Design Association. Fashion buyers have become a new fashion industry attracting much attention in China.

Buyers' influence on the apparel industry chain is very large. From the perspective of brand operation, the most important part of the buyer is to shorten the process of the earlier stage, for example, the development, design, proofing and so on, so that the buyer can only use all the design of the enterprise, and then complete the order by the manufacturer.

Obviously, if we save the middle lengthy process, buyers will only have access to the two terminals of the stores and manufacturers, which will be very beneficial to reduce clothing inventory. "Our goods are not displayed in stores or on the way to all parts of the country." This may be the best expression of the role of the buyer in the operation process. Buyers know more about design, better market and more details of clothing, such as fabric, technology and process.

From these analyses, we can see that the buyer is actually mastering a language. clothing The butt of the language between the fabric and fashion, which makes the whole clothing industry chain profitable, is the magic of finding the language of the fabric and clothing. In this sense, the development process of garment industry is actually the process of docking between garment and fabric language.