Lining, Suning.Com'S First Sporting Merchant

Recently, from suning.com, it was learned that since suning.com announced the opening up platform mode, it has received more than 2000 brand manufacturers and suppliers application.

According to suning.com, Lining, a domestic sporting goods brand, also entered suning.com in June and set up an official flagship store, becoming the first suning.com online.

Brand flagship store.

In 2011, Lining's performance was greatly changed. The sports brand was considered to be fuzzy in the domestic market and finally led to defeat in the competition. In recent times, Lining changed the business strategy and restructured the business model to achieve the goal of improving profit structure and channel, retail efficiency, and cash and return on investment.

It is easy to see that cooperation with suning.com is

To rely on the sales channels of specialty stores.

According to the insiders, with the rapid development of domestic sporting goods brands and the increasingly fierce competition in the industry, the competition fields of major brands have gradually extended from offline stores to online outlets. How to establish differentiated sales channels for online shopping and seize the market share of online retail sales has become a new arena for domestic sporting goods brands to interact with PK.

For deep cooperation with Lining,

Executive vice president Li Bin said that the official flagship store on the line of suning.com is the most important step for suning.com to fully expand the category of department stores, especially the clothing category. Among the first signed non electric brand manufacturers, more than 90% of the brands are high-end and well-known brands in the market.

Quality, quality, fashion and brand have become the important features of suning.com's first open platform.

Up to now, suning.com has entered into the agreement with the nine bru kings, Qipai, Anta, Nike, Adidas, kappa, Mark Ed Faye, Saturday, BELLE, Ordifen, camel, Pathfinder, cat, and so on.

Suning.com expects clothing products to grow by more than 200%.