Online Merchants Fight To Buy Counters To Let Business Opportunities Reappear

Not long ago, Japan

Chao brand Deicy opened in Yintai Wulin store, which brought a number of Hangzhou online shops specializing in shopping mall counters to sniff new business opportunities, because last year Snidel opened a cabinet in Hangzhou, which has made some counters purchase a lot of money.

"The profit margins of online shopping outlets include shopping promotion, special counter return, shopping mall VIP card discount and integral rebate."

A clothing brand's Zhejiang general agent said.

Xiao Kui is an online shop owner who purchases the counter in Hangzhou to achieve "monopoly level". The cost can be cut out, and Xiao Kui and partners can make nearly $10000 each month.

"For example, last year I bought the tide card like Snidel, which has only two counters in the whole province, and the foreign guests can only help us buy clothes."

In addition to clothing, her own purchasing business has extended to other categories such as bags, shoes and so on.

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On the front page of Taobao, enter the keyword "counter purchase", the Hangzhou area will jump out of 413 shops, purchasing brands including Lancome, Prada, Zara, Snidel and so on, cosmetics, women's wear, women's shoes, women's bags are all popular categories.

The more than 20 thousand generation of micro-blog fans has won the first time in the shop where the shoppers are buying.

"At the end of October last year, Snidel opened a special counter in Yinlin, Yinlin, and in November, my friends and I started buying counters."

Shopkeeper Xiao Xiao said that business has been done for half a year, and guests have already been spread all over the country, and guests from Nanjing, Fuzhou, Henan and Xinjiang are all there.

At present, the Snidel counters in Zhejiang market are only two stores in Hangzhou, Ningbo, Yintai and Ningbo. Many fans who can not buy fans in the field can only buy on behalf of them.

With the increasing demand for brand category, Xiao Kui simply increased the purchasing brand to nearly ten kinds, such as Liz Lisa, tutuanna, Jumbougg, JC collezione, and some good old guests also asked for help to buy luxury brands such as Hermes.

The purchase of family counters is a mixed blessing for shopping malls.

In March of this year, Xiao Chen, who was buying on behalf of Taobao Korea, fought for the Hangzhou counter purchase market.

"Hangzhou shopping center promotes sales season frequently, and the discount intensity is big. The profit of purchasing local purchasing is almost catching up with overseas purchasing."

Xiao Chen said.

But two or three years ago, girls who liked Vivi day's money wanted to buy clothes in magazines and had to go overseas.

Recently, with the Snidel, Deicy, tutuanna, ikka and other Japanese women's wear brands open domestic counters, the overseas purchasing groups began to shrink.

The purchase of counters on the other hand is based on the advantages of fast arrival and year-on-year prices, which have taken part in tourists.

Xiao Yu, who is a Japanese purchasing agent, said he could only keep profits by pointing to the discount season of local shopping centres, or to push domestic brands that were not yet available in order to attract customers.

The purchase of family counters is also a mixed blessing for shopping malls. When it comes to performance, it will also be bought out because of mass purchase.

Snidel agent of Hangzhou told reporters: "the Japanese brand update speed is very fast, the quantity of each style is not much, some of the explosions will be on Thursday, and Friday will be empty.

Because of the small quantity, clothes can only be bought first. "

The agent said helplessly.

Take Xiao Kui's home to buy Snidel women's clothing, for example, each dress is sold at 10 percent off of the market price.

The reporters counted the accounts, and the gold card of Wulin Yintai had 12% off concessions. If the Xiao Kui family traded 100 pieces of goods per month, it was calculated to be one thousand yuan for a single product, and 88 thousand yuan per month in the mall. The gold card discount could earn 2000 yuan difference for Xiao Kui.

In addition, Xiao Kui can earn the difference from the express fee. The general express fee is 22 yuan / time (courier), but the preferential price for the Kwai is the courier fee of 12 yuan / time, and the monthly sunflower can get 1 thousand yuan from the freight price difference.

In light of these two items, Xiao Mei can earn 3000 yuan in one month and 36 thousand yuan in one year.

In addition, the Snidel counter has a membership score system. It pays 500 yuan for one point and 20 points. The next shopping can be 500 yuan.

According to the monthly calculation of 88 thousand yuan in the mall, Xiao Kui can get more than 4000 yuan of the price, the price can be more than fifty thousand yuan a year.

"In March this year, Wulin Yintai had a VIP score of 3000 yuan to 30 yuan activities.

If there is still an integral part of the activity after a year, Xiao Kui keeps the order of 88 thousand yuan per month, and the accumulated points in the year will be more than 10 thousand yuan.

There are shopping malls analysis, plus the first two gains, Xiao Kui can earn about 100000 yuan a year.