AOKANG: Building Shoe Industry "WAL-MART"

Reporters learned from Wenzhou, Zhejiang, after signing with Guangzhou Huadu Shiling to create "international fashion leather city", AOKANG group, China's largest private shoe making enterprise and Beijing 2008 Olympic leather products supplier, once again carried the "Legion" down south, and launched the "AOKANG Olympic" fortune express into Guangdong and launched a comprehensive investment promotion in the Pearl River Delta region.

In March 20th, "the Olympic Games to AOKANG fortune express and AOKANG group 2008 annual Pan Pearl River Delta regional large-scale investment fair" was held in Dongguan, Guangdong. AOKANG group first launched the "1+N" chain mode and zero risk agency mode.

More than 200 agents from the Pearl River Delta region have witnessed another change in the marketing mode of the Chinese shoe industry with AOKANG group.

The meaning of "1+N" means that "1" stands for flagship space or single brand flagship store, and "N" stands for multiple stores.

The image point is "WAL-MART + KFC" mode.

Wang Zhenquan, vice president of AOKANG group, likened the marketing mode to the reporter's image.

And "zero risk" agency is to adopt the way of "bottom guarantee plus business commission" to ensure that the agent does not take any risks.

Agents are mainly responsible for store leasing and maintenance of local public relations, and the rest are responsible for the completion and cost of the business.

According to reporters, before that, AOKANG has tasted the sweetness of the shoe retail supermarket.

In 2007, AOKANG group opened in the largest shoe store in Heze, Shandong, with an area of 2300 square meters, and its business has been booming.

In February 23rd this year, the largest footwear store in Wenzhou, AOKANG limingpin space shoe store, was operated on trial. Its business area is more than 1000 square meters. AOKANG, Kanglong, beautiful beauty, red Firebird, wanwade 5 footwear brand products and AOKANG leather products all appeared in the same store, causing a sensation in the industry.

"Now the competition is standardized management, terminal control and integration of resources."

President Wang Zhentao said on many occasions.

In fact, this is the three step strategy for AOKANG's pformation.

The "WAL-MART + KFC" mode of marketing is to fully integrate resources and take the way of "shoes supermarket + chain Monopoly", which is also in line with Wang Zhentao's business ideas.

It is reported that 2008 is the Olympic year of China and the 10 year of AOKANG group's first chain Monopoly in the industry.

From manufacturers alliance to chain monopoly, from chain monopoly to famous brand space, from famous brand space to large shopping plaza, these 10 years are also twenty years of continuous innovation of AOKANG marketing mode. It is the twenty year that footwear industry pioneers in the pioneering work.

At present, AOKANG has a mature Monopoly chain operation system in the whole country and has a chain store network all over the country, forming AOKANG's unique core competitiveness.