China'S Textiles And Clothing: Actively Changing The Industrial Structure To Seize The American Apparel Market

In September, the National Enterprise Economic Association released a new forecast report that the US economy will increase by only 1.7% in 2011, which is 1.1 percentage points lower than that of the association's May forecast of 2.8%. suffer economic downturn Consumers' consumption will be reduced. Under the conservative purchasing mentality of consumers cling to their wallets, the outlook of the US textile and apparel consumer market is still not optimistic. China's garment industry and upstream printing equipment industry should actively face the challenges brought by globalization, change the market strategy of winning the price in the past, adjust the product structure, improve the fashion of clothing, and break through the tight competition in the US market with personalized and differentiated products.

Participating in the exhibition in New York and getting a close understanding of the fashion and market trends in New York can play a multiplier role. From January 16 to 18, 2012 will be held in New York China Textile and clothing trade exhibition The New York exhibition will provide a good opportunity for Chinese enterprises to seize the height of New York's clothing market in the United States.

Exhibition organizers CCPIT Textile industry According to the relevant person in charge of the branch, New York as a fashion center, large clothing and fabric companies will set up centers or offices here. The China Textile and clothing trade exhibition will be held in New York to facilitate these apparel practitioners and buyers to visit the exhibition. This is the geographical advantage of the New York exhibition. The official also revealed that due to the economic downturn, some clothing and Fabric Companies in the United States have cut down business expenses. Because of tight funds, most garment practitioners in New York and surrounding areas will not buy elsewhere or in the western part of the United States.

At the same time, after the financial crisis, great changes have taken place in the textile and clothing consumer market and marketing channels in the United States. More and more buyers prefer "one-stop shopping". In order to better meet the needs of buyers, New York exhibition also timely spanformation. Since 2010, the Frankfurt Textile Fair has joined hands with the New York Exhibition (US) company to create 3 international professional sourcing exhibitions, namely, New York international clothing procurement Exhibition (APP), New York International Exhibition (Texworld) and New York international home textile purchasing Exhibition (HTSE), respectively. The professionalization of the restructured New York exhibition is more clear and the product layout is more perfect. "The APP brand created by the organizers has become a highlight of the spanformation, highlighting the concept of international apparel procurement. Practice shows that the spanformation of New York exhibition is successful. In July 2010, the exhibition area was 15000 square meters, and nearly 500 exhibitors from 14 countries and regions participated in the exhibition. There were more than 7000 professional trade spectators and more than 5000 buyers from 12 countries dominated by the United States. The New York international exhibition, held in July 2011, attracted 323 exhibitors from 14 countries and regions and 3456 professional spectators from 44 countries. The New York international garment Procurement Exhibition (APP) attracted 108 exhibitors from 8 countries and regions and 2669 visitors to the exhibition in New York. The trade results of the exhibition exceeded expectations.

Organizers of the relevant responsible person suggested that enterprises should not give up the opportunity to participate in the winter exhibition in New York, through this exhibition to enhance the influence of clothing and printing equipment, expand the market share in the United States. Because from the past situation, the exhibition in January will be reduced due to the time and the Spring Festival approaching. But according to the exhibition held last year, the flow of buying family is still comparable to that held in July, so the average number of buyers per booth is increased, and exhibitors will have more trade opportunities.