European And Korean Clothing Boutique Opens In Guangzhou International Fashion Exhibition And Trade Center

The morning of July 13, 2012, Guangzhou

In the South Plaza of the exhibition center, the gongs and drums were full of excitement. The opening of the magnificent atmosphere, the graceful graceful court sleeves dance opened the curtain on this event.

The event was attended by nearly 400 people from Guangzhou, Yuexiu District, city voted group, Guangzhou 100 group and guests from all walks of life.

The Exhibition Center (FTC) is developed by the leading commercial group of Guangzhou. It is based on the history and culture of Liuhua exhibition hall of the Guangzhou Trade Fair, and invested heavily in upgrading and upgrading according to the requirements of the modern professional market.

The Guangzhou international fashion exhibition and Trade Center (FTC) integrates five functions of trade, exhibition, design, marketing and information, and is committed to becoming a model of upgrading and pformation of garment market.

Cultivate incubator and global fashion sourcing center.

Be able to promote

Brand incubator with innovation and upgrading

Experts pointed out that China's clothing industry is in the key period of industrial restructuring and industrial upgrading. As the circulation link of the industrial chain, it plays an important role in promoting the pformation and upgrading of the garment industry.

Guangzhou International Garment Exhibition Trade Center came into being. It is a great responsibility to promote the pformation and upgrading of Liuhua garment business circle and promote Guangzhou construction to become a "National Center City", "international trade center" and "international fashion capital". It firmly grasped the opportunity of garment industry upgrading, made full use of the rich historical and cultural accumulation of Liuhua exhibition hall, fully exerting the traditional trading advantages of the clothing market in Liuhua, and innovating the new mode of "exhibition trade double drive". Through brand design and display, retail terminal services, e-commerce and international service, it is committed to create an international exhibition and trade platform for the apparel industry brand, which integrates three trade, exhibition and comprehensive clothing.

Reporters saw through the scene that the European and Korean clothing boutique has brought together European and Korean designer brands and international fashion trend brands. Four other industry organizations, international brands, property management, finance and catering establishments have been stationed in succession. It is highlighting the high recognition of the positioning of Guangzhou international garment trade and Trade Center by the fashion industry and fashion industry. It will lay a solid foundation for Guangzhou international fashion exhibition trade center to build a brand incubator base and a model of pformation and upgrading.

According to the introduction, with the continuous construction and operation of the large venues, the Guangzhou international fashion exhibition and Trade Center (FTC) will focus on integrating the international and domestic high-end fashion and fashion resources, improve the innovation, brand cultivation, marketing and promotion system, and finance, property management, e-commerce and other supporting functions, strengthen the introduction of international top brands, expand the space for foreign exchange and cooperation in the apparel industry, and lead the Chinese clothing brands to the international stage of clothing.

Connecting the past and the future, melting historical value and commercial value in a furnace

The Canton Fair was founded in the spring of 1957. It is a comprehensive international trade event with the longest history, the highest level, the largest scale, the largest variety of merchandise, the largest number of merchants and the best turnover effect. It has long been regarded as the barometer and weathervane of China's foreign trade.

At the opening ceremony, the organizers demonstrated the brilliance of Liuhua Hall's Canton Fair with the video "brilliant reappearance". Over the years, FTC inherited the responsibility of creating new glory. Butterfly became a brand incubator for DreamWorks. It is a business card project supported by the city and district governments.

Liuhua pavilion has precipitated the influence and value of the Canton Fair in the past 34 years, the first exhibition of China. It is one of the signs and commercial focus of Liuhua commercial circle. It has not only been a place for trade, but also a spiritual home for success and emotional support.

"We are not only a business project, but also a responsibility for history, now, and the future, carrying on the mission of continuing the Canton Fair from brilliance to resplendence, inheriting business history, carrying forward business culture, innovating business spirit and leading business circle, which will be the soul of our project." integrity, innovation and win-win "is the spirit of Guangzhou international clothing exhibition center.

Mr. Xun Zhenying, chairman of Guang Bai group.

Landmark rises in Europe and Korea, leading the industry trend.

The costumes of Guangzhou International Fashion Exhibition Center, the European clothing exhibition center, have attracted a large number of brands before the official opening. Such as the domestic fashion brands COCO, Paula Paula, Anya, and 2, Seven, Binbin, T.T., katran, and Korean designer brand HAPPY CHANCE, D.Asleey, FRANCO, Very very, ARIA and other more than 100 domestic and foreign clothing brands, which are the new driving force for the development of the clothing wholesale market of Liuhua business circle; its business mode is a breakthrough to the domestic traditional wholesale market mode, which guides the Liuhua business circle from a single distribution function of clothing products to design, innovation, brand and other areas that pursue more value added.

The European and Korean clothing boutique is based on the display of high-end clothing brands, brand orders, joining agents, e-commerce and retail, and the introduction of fashion brand operation agencies, bringing together fashion elite brands at home and abroad to boost the upgrading and pformation of garment industry.

Following the opening of the European Han clothing boutique, the Guangzhou international fashion exhibition and Trade Center will push ahead with the construction of the business district. At the end of August, the thirteen row style hall, fashion ladies' hall and foreign trade order hall will continue to be improved, and the layout of commodities will be continuously improved.

In addition to regular commercial trade, the Guangzhou international garment exhibition and Trade Center will also cover all the related formats in the upstream and downstream industries of the garment industry. For example, a copyright trading center has been set up to provide designers with places for the display and trading of copyright, to integrate fashion media resources, set up a fashion news release center, to cultivate the international fashion discourse right of Guangzhou International Fashion Exhibition Center, and effectively promote and enhance the overall brand image.

Because of the frequent exchanges between the Canton Fair and foreign countries, the Guangzhou international fashion exhibition and Trade Center also invited all the fashion industry designers association to take part in the international fashion publishing and communication, and promote the famous designer and designer brand to enter the fashion platform at home and abroad, so that FTC can truly become an international platform for the pformation and upgrading of Chinese fashion enterprises.

In addition, the professional and perfect supporting facilities are strong added value for the brand to enter the Guangzhou international fashion exhibition and Trade Center.

Provide international management services; establish strategic partnership with ICBC's Guangdong branch business department to provide financing and guarantee business; provide independent design and consulting services to merchants; international standardized logistics services break the boundaries of industries and create a smooth logistics service environment for business owners; the Guangzhou international garment exhibition and Trade Center will integrate logistics management as a property management system; the innovative business mode of double drive with entity stores and online stores; the opportunity of Guangzhou international fashion exhibition center to seize e-commerce; international catering matching, and the well-known international mainstream chain catering and service providers, with a total area of 15 thousand square meters, all supporting facilities are applicable to international standards, so that guests from all over the world can enjoy business trip. CBRE, the only real estate service company in Fortune 500, is strong.

The reasonable format layout, perfect business matching and huge market capacity will make Guangzhou International Garment Exhibition Trade Center become the commercial landmark and market leader of Guangzhou, and become an international, high standard and multi-functional clothing exhibition and Trade Center adapted to the strategic upgrading and market upgrading of the future garment industry, and will lead the upgrading, development, prosperity and revival of China's fashion industry.

Links:

Guangzhou International Fashion Exhibition Trade Center: the flow chart of brand incubator

(1) brand incubation as the core, to provide customers with high-end all-round brand services.

Guangzhou International Garment Exhibition Trade Center, starting from adapting to the needs of brand operation and grasping the law of brand development, focuses on building a brand systematic operation mode combining the current situation of China's clothing brand consumption market and the current situation of Chinese garment enterprises. It mainly embodies four functions: first, the function of theoretical innovation; the two is the function of R & D design; three, the function of brand display and promotion; and four, the function of fund support.

We should give full play to the leading force of the market, support the development of the brand, and push the Chinese garment industry towards China's design and creation.

Brand operation center.

Help enterprises in the upgrading and pformation of enterprises to establish "brand operation system", and quickly establish sales channels in the country.

For the vast number of enterprises to create China's fashion brands to provide brand design planning, brand terminal management, brand operation management and other comprehensive training services, truly meaning the famous brand.

The establishment of Guangzhou international garment exhibition and Trade Center has become a platform for upgrading and pforming Chinese fashion brands.

The international designer club.

Introduce international and domestic outstanding designers, build the core foundation of fashion brand operation, create an international fashion trend release, information platform for designers to come in and go out, and provide think-tank and consultation for brand research and development.

- international popular information research laboratory.

Gathering the global fashion power, making Guangzhou international fashion exhibition center become the international fashion and popular information source, mastering the right of fashion information, laying the foundation for Guangzhou to become the fashion core of the world's sixth fashion capital after the fashion capital of Paris, Milan, London, Tokyo and New York. It is the vogue of the fashion trend.

- Designer studio and copyright trading center.

The purpose of fully supporting the introduction of designer Studios is to establish a service platform for clothing design in Guangzhou international fashion exhibition and Trade Center. By encouraging designer intensive shops, creative design services and copyright pactions will be provided for merchants and purchasers to realize the pformation of design results.

Fashion News Center.

Set up a multi-dimensional Fashion News Center, gather modern media such as TV, print media and network micro-blog circle to disseminate the latest and most popular fashion information to the world, and create the right to speak on the international fashion stage of Guangzhou international fashion exhibition and Trade Center.

(two) with cultural heritage as the commanding point, it will become the global radiation of fashion culture and brand culture.

The Guangzhou international fashion exhibition and Trade Center has inherited the profound cultural implications and international influence of the Canton Fair, and has set up a new era of fashion industry. It has established an integrated innovation system of modern fashion industry chain and innovates the business platform of the garment industry.

- converging world fashion brands.

From many brands, through its brand awareness, reputation, integrity and other comprehensive screening, with fashion brand oriented, aspire to build the brand area into a trade display platform for international brands to enter the Chinese market and domestic brands to the international market.

To create a fashion publishing center.

The fashion publishing center is upgraded from the original Sino Soviet friendship building, one of the eight red buildings in China. On the basis of maintaining the original architectural style, it has equipped with large T stations and various cutting-edge technology and performance equipment.

Regular international fashion week, international fashion trend release, famous brand publishing, Summit Forum, all kinds of fashion design competitions, popular information and other industry activities have become the Chinese fashion culture experience center, creating the international fashion discourse power.

Fashion and fashion business district.

According to the requirements of the modern international trade center, it not only embodies the comfort and trend of modern shopping, but also carries the thick culture of Liuhua exhibition hall, creating a pleasant and atmosphere business environment, giving rise to the brand noble and bright charm.

Elaborately built into thirteen pavilions, fashion trend clothing shops and foreign trade orders hall, the format of Guangzhou international garment exhibition and Trade Center is wide, and its varieties are complete to meet the needs of different customers.

(three) build a modern and innovative business operation platform based on brand service.

The Guangzhou International Fashion Exhibition Trade Center changed the traditional professional market operation mode to single trade, the carrier is mainly physical stores, and the paction mode is mainly based on the original "three cash" (cash, spot, spot), and is committed to building an operation system focusing on value-added services and sustainable development.

- Exhibition and trade double drive.

The Guangzhou international fashion exhibition and Trade Center continued to write the brilliance of China's first exhibition, set up a professional market in China and set up a special exhibition area.

- entity and online double drive.

Guangzhou international fashion show trade center has a large number of well-known brand shops, is a guarantee of consumer confidence.

With the help of huge industrial advantages, we can instantly communicate global information dynamics by creating seamless online shops for businesses, perfecting seamless links between tangible and intangible markets, and stimulating brand innovation power.

We are studying the successful cases of e-commerce at home and abroad, and discuss with e-commerce partners about cooperation.

- "five reunification".

Unified functional planning, unified service management, unified financial support, unified management team and unified supporting services.

Taking advantage of scale, integrating resources, providing world-class business environment, logistics, one-stop settlement and investment and financing services, catering supporting services at the international level management services, is the fundamental guarantee for the establishment of Guangzhou international fashion exhibition and trade center to build a modern fashion industry chain integrated innovation system platform.