Shoes And Clothing Personalized Customization Service, Into Ordinary People's Homes

The shoes are bright yellow. Shoe upper The leather decorations choose coral blue, the shoe tongue chooses the rose red, the shoelace chooses the sea blue color, the shoe eye button chooses the light grey, then matches own unique laser signature. In just a few minutes, a shoe of your own personality is born. After a week, this self designed tide shoe will be delivered to you by express.

With the rapid development of the Internet and e-commerce, the personalized service which has no connection with the ordinary people has begun to face the public and walk into the common people's home. With the characteristics of convenience, speed and independence, it meets the needs of the masses' personalization and comfort.

　 Customization costs are becoming more common.

In fact, customization originated from luxury goods, mostly leather goods and Western clothes. In Italy, France and other places, the custom business of shoes and clothing is very developed. Brand shoes and clothes They are all hand sewn, and the price is not bad.

"In the traditional mode, customized services take into account the individual needs of consumers, it is difficult to achieve mass production, so the production cost is generally high and the price is high." Zhao Yao, general manager of the Shang Shang network, who is trying to make canvas shoes customized business on the Internet, said, "however, under the mode of network customization, the network has scattered scattered custom-made demands. For example, although a city may have only 10 people to customize the same shoes, it is a ten thousand order set in the whole country, and after the order is gathered, the classification will be able to bring the scale effect into full play and reduce the cost of customized services.

It is understood that the current cost of network customization compared with the price of finished shoes and clothing, the gap is not large. Take an example of a customized footwear brand named AI Ding, which is recently launched in China. Consumers can choose the color and pattern of any part of their shoes and print their own signature. The price of a customized pair of shoes is only about 300 yuan. And Miss Lee's custom-made wool coats on the Internet only cost about 800 yuan, and the summer dress is about 300 yuan, which is more close to the people than the brand shoes and clothes of some shopping malls.

　　 Meeting consumers' individual needs

The photo of the baby is made into a desk calendar. The photo of the lover is printed on the mug and the necklace is made with its own name. With the 1980s and 1990s becoming the main force of consumption, customized production has also become a trend of consumption.

Miss Li, who works in an institution in the city, has seldom visited shopping malls, because most of her clothes are customized through the Internet. "Before shopping in shopping malls, clothes, colors, styles, and materials are always hard to satisfy everything, so it is hard to find the right ones and worry about hitting others' shirts". Miss Li told reporters that if you are making your own clothes, you don't have to worry about these problems. You can also customize some children's clothing and costumes to show your personality.

It is understood that Internet customization began to rise five or six years ago, but initially concentrated on some food, accessories, household items, such as custom shaped chocolate on Valentine's day, printed family photos on pillows, etc. in the past two years, more and more have been expanding to the field of shoes and clothing, and the range of customization has also been made from simple hand-painted, printed patterns, tailored and self-designed.

　 Mass customization changes manufacturing industry

" Traditional manufacturing industry The future direction of transformation is from mass manufacturing to mass customization. Professor Huo Jiazhen, Dean of the school of economics and management of Tongji University, once said in an interview with reporters in Quanzhou that the customized service will eventually become large-scale and popular.

According to the introduction, Mercedes Benz automobile customization service accounted for 80% of the highest order volume. In its production workshop, every worker had a small book in hand, which recorded in detail the needs of the buyer, such as the sunroof was hidden, and the door handle was red. Unlike traditional production methods, cars on the assembly line have been engraved with "names" before they leave the line. This is Zhang San's car, and that one is Li Si's. Consumers only need to wait for their own cars to arrive at home.

"The early stage of the development of footwear industry is customization, which was later replaced by low cost scale production." Professor Huo said, "the development of modern network technology will make the low cost advantage of mass production and personalized customized high value-added advantages perfectly." mass customization based on demand "can not only reduce the inventory cost of enterprises, but also greatly improve customer satisfaction.