This Year, Summer Discount In Hangzhou Has Gone Beyond The Year-End Promotion.

In the late July and early August, autumn clothes were about to go public, so the beginning of this month began with the promotion of summer wear, and four of the beacon brands.

T shirt is 10 yuan.

Dozens of Yuan authentic Korean goods

Yesterday, in Sijiqing, Hangzhou.

00 yuan, usually, the wholesale price of these T-shirts is 50 yuan / above.

If you have recently visited a few professional clothing market, you can almost see such a scene.

In Zhongxing foreign trade, apart from the 100 yuan, 3 yuan or 100 yuan, 4 warehouse clearance sales, some shops made seasonal special items, with a minimum price of only 10 yuan / piece. In the new Hang Pai clothing market, the original silk dress with three hundred or four hundred yuan per piece was promoted at a price of only 80 yuan. In the other professional clothing markets such as evergreen clothing market, old Sijiqing and lahang school, the price of T-shirts ranged from 10 yuan to 40 yuan, and the price of the dress was about 50 yuan.

It has always been a valuable commodity. Even in the specialized wholesale market, it is normal for four hundred or five hundred yuan a day, but recently your goods have taken the initiative to lower their prices.

In the central Korean clothing wholesale area, many shops have launched a clearance sale of 50 yuan from the whole venue. The promotional price of the ordinary T-shirts is between 50 yuan -100 yuan, jeans 100 yuan, long sleeved clothes and jackets with good material, and the price ranges from 150 yuan to 200 yuan. In the two floor of the new Hangzhou women's wear market, the discount strength of individual Korean clothing operators is equally attractive. Thousands of items are directly divided into 50 yuan, 80 yuan, 100 yuan and 200 yuan.

The cheapest clothes are only about ninety percent off of normal time.

A shop's shop maintains that the sales promotion of the market is mainly for several reasons: the autumn dress is listed at the end of July or early August, and the summer wear must be cleared in time before the autumn comes into season.

Brand stores cost goods rejection

Apart from the wholesale market, shopping malls and Internet, the discount of clothing this year is equally amazing.

Recently, near the bus terminal of Ring Road north of Hangzhou, the women's clothing brand "dress and beauty" played the 75% off unprecedented promotion.

Yesterday, after the sales promotion, "clothes and beauty" began to clean up and decorate.

Mr. Wang, director of a brand of ladies' wear in Hangzhou, said that the cost of general brand women's clothing is between 85% off and 75% off. "Such a promotion is equivalent to the sale at cost price, and if the cost of shops and labor is to be lost, it will be a loss."

However, in Mr. Wang's view, this year's sales promotion is indeed greater than in previous years. "Before the season, the lowest 50 percent off, anti season sales of goods in about 70 percent off, this year some of the season goods directly hit 70 percent off."

In the promotion of shopping malls, mid year discount activities began in late June, and the lowest discount rate for many fashion brands reached 85% off. In the middle of last year, the lowest discount was 75% off.

In the recent regular sales promotion, the lowest level of sales promotion for spring and summer wear still stands at around 70 percent off.

The promotion of the network is not to be outdone.

During the recent summer sales promotion, the sales promotion rate of all customers was as low as 2, 59 yuan could be free of distribution fees, and the cheapest fashion T-shirt was only 29 yuan / piece.

Martha Marceau, who has always been in the middle and high-end line, has also made an amazing promotion of the lowest 80 percent off of women's clothing. Such promotion efforts are not common in the past.

Mo Dai Qing, an analyst of China Electronic Commerce Research Center, said that in the field of electronic commerce, it also faces enormous inventory pressure. Some electricity suppliers have not even sold out goods for a year or two.

Under the pressure of inventory, anti season promotions and low discount promotions for the clothing of the season are many clothing business operators.

Clothing inventory hit a new high.

Mr. Qian, who has been engaged in clothing management, found that the price of goods in the market was very cheap recently. "Very decent dress, which cost fifty or sixty yuan before, and now basically 100 yuan can take 3 pieces."

In addition to the low price, Mr. Qian also found that there were vacant shops in individual markets. "This is very rare in previous years. Before the shops were pferred, the information was stolen and no vacancy appeared."

In fact, Hangzhou's clothing market was dismal in the first half of this year.

Recently, the Hangzhou Municipal Industrial and commercial bureau announced the first half of 2012 Hangzhou commodity trading market operation shows that the famous Hangzhou Sijiqing clothing characteristic block, in the first half of this year, sales volume was 3 billion 852 million yuan, down 8.07% compared with the same period last year. Another Zhejiang regional key market Hangzhou Hangzhou fine clothing market clothing sales volume was 259 million yuan, 77 million 760 thousand yuan lower than the same period last year, a decrease of 23%.

Because of the gloomy business, the price of popular shops in recent years has begun to turn downward.

In the clothing market of Sijiqing block in Hangzhou, the price of some shops has plummeted by two or three.

In the eyes of the industry, the clothing industry is an industry that constantly struggles with inventory. Mr. Wang, director of a brand women's clothing store in Hangzhou, said that the huge inventory of clothing industry is mainly due to two reasons. On the one hand, the apparel enterprises are not well prepared for the macro-economy.

Coupled with the low investment threshold in the clothing industry, the gross profit margin is relatively high. In the past few years, other funds have been involved in the clothing industry, causing the total garment volume to continue to increase every year.

In addition, clothing

After being blocked, foreign trade enterprises have been converted to domestic sales. In just one or two years, thousands of new clothing brands have appeared, making the competition in the domestic clothing market more brutal.

Mr. Wang also found that the larger the size of the company, the greater the inventory problem.

Take the United States as an example, the first quarter of this year's financial report shows that the stock is 2 billion 300 million yuan, and the turnover is 2 billion 600 million yuan, of which inventory accounts for more than 88% of the revenue.

In the first quarter of 2010, the US stock was only 700 million yuan.

"In order to ensure that there are more sizes and styles for consumers to choose and match, the general type of clothing store inventory is 3 to 5 times the sales volume.

But at present, some terminal stocks are 7 times larger, and more than 10 times.

A garment industry insider said that this is only the terminal data.

Half stoppage

The Keqiao textile index released the day before yesterday showed that the textile price index was 104.87 in July 23rd, down 0.66 compared with the index in early June.

Judging from the situation of China Textile City, this year's clothing downturn has continued to affect the fabric market.

Recently, the turnover of thin fabrics in the textile city continued to decline, and the volume of the whole market continued to shrink.

Because of the slack business, the downtime rate of Shaoxing textile mill has increased, output has dropped, and the stock rate of popular fabrics has increased.

Zhang Yanjie, an information analyst at Zhuo Chuang, said that at present, the utilization rate of the main cotton yarn producing areas in Shandong, Jiangsu and Henan is less than half. In addition to the high cost of domestic raw materials and labor costs, the large stock of terminal textile and apparel is also the main reason for the shortage of cotton yarn factories at present. "The overall stock of cotton yarn is more than a month, and the normal stock should be between 10 days and 15 days."

Many cotton yarn enterprises have difficulty in withdrawing capital.

Xia Ting, President of the textile and Textile Bureau, analysed that because the consumption of the terminal textile and garment enterprises was weak, the procurement of raw materials was reduced, so products like polyester were also facing huge inventories.

The interim results of two leading enterprises in China, namely Hengyi petrochemical and Rongsheng petrochemical, were down 70%-80% from the same period last year.