New Products Of Shoe Leather Company Highlight Olympic And Environmental Protection Concept

The reporter learned from the Jinjiang Council of trade promotion that the Tenth China (Jinjiang) international footwear trade fair, which is to be held next month, has decided to take the theme of "brand Jinjiang and run-up to the Olympics" as its theme.

According to this theme, the Preparatory Committee of the shoe Fair has launched a series of supporting activities around the following three aspects: theme innovation, investment promotion and innovation.

More than 80% booths have been booked for shoes Fair, which is a highlight of Jinjiang's famous cities.

This year is the tenth grand ceremony of the shoe fair, and the Olympic year that attracts worldwide attention. The coming of the Beijing Olympic Games brings great business opportunities to China's footwear industry to integrate into the global market. Many domestic brands are hoping to get a slice of it.

This shoe Fair will highlight the theme of the Olympic Games. It is aimed at leading the Chinese footwear industry to the world with the help of the Olympic Games in Beijing, attracting the world shoe industry to converge on Jinjiang, highlighting the brand strength of the Jinjiang footwear sector, and making the shoe fair a brand event that covers the forefront of the world shoe industry, brings together the latest products in the industry, leads the fashion design of shoes, and promotes the economic and trade exchanges between footwear industry. It enables more domestic enterprises to integrate with the international shoe making trend, and promotes Jinjiang, Haixi and even China's shoemaking enterprises to participate in the international market competition, and to strengthen and strengthen the domestic and foreign footwear market.

It is understood that the planned exhibition area of this shoe Fair is 40 thousand square meters, and 1600 international standard booths are set up. On the basis of the original three major exhibition areas of finished shoes, shoe materials and shoe machines, the hardcover area of small and medium-sized enterprises has been specially developed, and unified decoration and unified exhibition have been carried out to effectively reduce the cost of exhibitors.

At present, more than 80% booths of the shoe fair are booked.

This year, we will continue to plan and improve the Taiwan Pavilion and plan 150 international standard booths. We have now identified 21 Taiwan (Taiwan funded) enterprises 138 exhibitors.

At that time, the organizing committee will also invite ambassadors and business counselors from South America, Africa and the Middle East to participate in the conference.

In 2008, the footwear industry "skills group competition", "top ten technical experts", the second China Shoes Capital (Jinjiang) cross-strait college student sports shoes design competition and Jinjiang shoe culture exhibition will also fully reflect the theme of "Olympic Games" and explain the concept of "brand Jinjiang and run-up Olympic Games".

The shoe Fair is the most international and most influential shoe industry exhibition in China. The annual Jinjiang Shoe Fair is always widely concerned by shoe manufacturers throughout the country and around the world.

Reporters recently visited some shoe manufacturers in Jinjiang and learned that many enterprises have booked multiple booths for the shoe fair, and they are doing all kinds of preparations for the exhibition.

"Jinjiang Shoe Fair is a good platform for enterprises to display their image. It can show our best quality products to many international businesses and let our brands get a good extension."

Huang Jianhua, manager of Anan leather company, told reporters that they participated in the Jinjiang Shoe Fair every year. 8 booths have been booked this year.

In order to highlight the Olympic theme and the concept of green environmental protection, the company specially hired senior designers to help design and build innovative booth. This year, we will introduce a very fashionable and glossy crystal fabric on the shoe exhibition. This material has laser effect and looks gorgeous from different angles.

"We have participated in Shoe Expo in recent years. We have booked 8 booths this year."

Zhang Jiameng, director and deputy general manager of super shoe enterprise, said this year they will mainly promote professional sports shoes such as football shoes, table tennis shoes and tennis shoes. These are the strengths that they have always focused on.

However, this year they also launched a series of Olympic concept shoes, such as football shoes with red Chinese dragon pattern, combined with the Olympic year.

In fact, Jinjiang shoe enterprises have always favored the shoe Fair held at their doorstep. Many enterprises have already prepared for the exhibition early. Now they are only waiting for the shoe Expo to officially open, showing their charm and strength to the world.